The best movie marketing video I’ve seen in a while…..

I write this piece with a Marketers hat on….

Most film advertising consists of a formula, a voice-over of some kind followed by key sequences from the movie to keep the viewer engaged and excited to watch the film. However ABCL’s recently released Hindi film PAA stands out a cut above the rest, not only does the promo manage to capture the core essence of film marketing, but it manages to do it in a unique manner. The promo manages to capture the films core theme (a feel-good comic drama), as well as sticking to the basics of film marketing, and it works!

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