Talaash trailer

thanks to Ami..

86 Responses to “Talaash trailer”

  1. Looks FANTASTIC! Aamir’s look really works too..

    • Ami (formerly 'Annoyed') Says:

      I agree. Rani’s look is the more intriguing than Aamir’s though. And according to a UTV exec on twitter all 3 of them have equal prominence in this film. I’m most excited for Rani’s performance out of the three. Interesting how Excel, Reema and Zoya have been able to get stars like Aamir and Hrithik to agree to ensemble films.

      • Bachchan1 to 10 Says:

        Yes, Looking forward to Aamir and Rani in this. However, I dont think I would categorize this as an ensemble. There have been 2 “heroine” and 1 hero projects in the past and they were never categorized as such. ZNMD agreed it falls under that. But regardless ensemble or no, We will hopefully get to see a good film.

      • I dnt think Aamir minds as long as the product/script itself is worth it….and I think every actor should think of the script before himself because at the end of the day its all abt teamwork

  2. Amit kumar pandey Says:

    ok kind.. will wait for proper promo.
    looks to be a nice thriller with no unnecessary songs/items songs..

  3. Decent trailer. Certainly plays it close to the chest, and it’s good to see Aamir in a lead role after some time.

  4. In case *my* views go unnoticed I have decided to repost it here. from that other thread which should now become redundant seeing that the teaser has been posted here. ;-)

    *Must* Amir sport that ferocious scowl?!!!!
    Especially when passing through the crowd with that “I’m angry, and I’m looking for someone…see my uniform? That’s what I’m supposed to do!! “(reminded me of his Gajhani expressions)

    That’s called hamming IMO.
    I wonder if he’s going to ham his way through the film like he did in Gajhani.

  5. The reaction to the Talaash have been amazing everywhere…

    I think Talaash will easily beat any records set.

    3i is the big one…if Aamir manages to beat that……it will be earth shattering!

    Btw Agneepath is creating waves folks!

    • Yes reactions have been superb! Thousands of likes, shares, comments on Facebook and Youtube in just 24 hours! It’s also the #1 most liked, top favorited, most discussed video on Youtube India today.

      As much as I liked it, I think it’s not exactly going to be a record breaker. 3I is impossible. Even if Aamir manages to get this one close to Ready, Dabangg or Bodyguard it will be an achievement.

      I don’t doubt Aamir’s star power – but the fact is box office depends on content. Content does not necessarily imply quality, it also includes stuff which is usually observed to have worked with audience – such as songs, dances, comedy etc.

      From whatever I’ve read or heard about it, Talaash is a serious film. Songs are there, but no lip sync ones & totally situational. Ram Sampath himself tweeted its music is complete opposite of Delhi Belly. Aamir only insists it’s an ”entertainer” BUT in ”an emotional” manner. Action is there, but not the mainstay of the film or its highlight ala Ghajini!

      Even comparing it to Ghajini is impossible. Talaash is commercial but does not have conventional elements of masala entertainers getting success in Bollywood these days.

    • KM: no way on earth that (what looks to be a ) dark/gritty thriller will be breaking any records, let alone those set by 3 Idiots. Don’t see that happening in any industry on earth, much less ours.

  6. thank you for this! i am liking the look and feel of it.

    but ill be honest the background music and his ‘scowl’ look was reminding me of Ghajni all over again. i wouldnt necessarily label it as hamming as oldgold has said but yeah i’ve seen it before. other than those two things i noticed this promo rocks. im already hooked.

  7. LOL, oldgold has set the ball rolling immediately…perhaps it is to do with sheer apprehension of her and many other SRK fans today watching this bloody awesome trailer of Aamir’s new film & breaking out into cold sweat :) Can’t blame her or them, can we ?? :) LOL !!

    “I wonder if he’s going to ham his way through the film like he did in Gajhani. “….Aamir never did a film called “Gajhani”…actually remember him doing a film called “Ghajini” :)

    As a matter of fact, I have been on Twitter most of the day today mainly to follow updates on the classic Roger-Rafa tennis match today…wow, the overwhelmingly positive responses to the Talaash teaser was quite extraordinary !!

    This film is going to be a quite a treat !!

    • Shubh…shubh shubh bola karo.

      I’m waiting for this film eagerly, **not as a fan of AK**, but as an ardent fan of the genre. I’ve been starved for it for too long.

      I’m glad that no other than Amir’sfan has corroborated my feelings of Gajhani look.
      He may not support my other view of hamming, but like the Gajhani view this is a genuine opinion regardless of my being an *absolute* non fan (which makes my opinion to be taken lightly).

      I WANT this film to be fantastic and interesting.

      • AamirsFan Says:

        thats fair enough. i want this film to be good and interesting also. but the common man may think this is a ghajini rehash. if the next promo is full of songs…then itll only add to the ghajini comparison.

        i think Aamir should keep the theme as a dark..gripping suspense thriller. i don’t really care about the box office i just want a good movie. 100cr to me looks hard only because of the genre.

        • It can no way be like Ghajini. Ghajini’s subsequent promos were rather bright, with Asin’s camaraderie & Aamir’s romantic songs/scenes with her. Rest assured Aamir isn’t going to appear shirtless romancing his heroines in any song of this film!
          From whatever I’ve heard, its songs are nowhere like Ghajini. So Ghajini comparison is out of question!

      • Reema Kagti is among the rarest of breeds in Hindi (or in fact world) filmdom, a female director, joining the short list that’s come to prominence over the last 10 or so years — and Talaash is in a completely different vein than Honeymoon Travels…can’t help but root for her work…

  8. thecooldude Says:

    The teaser IMO is fine. Nothing great or anything. It’s really hard to make a great teaser unless you are doing a full fledge trailer. What’s nice is to see Aamir in a completely different genre. I doubt that any record will be broken here though. A 70 – 75 CR opening followed by a 140 – 150 CR is what I am looking at here but Aamir has proven from his last two big movies that anything can happen.

  9. Trailer looks good gripping. I like a good suspenseful thriller but this genre is mostly for the multiplex audiences. For this genre it will outgross other thrillers but this not a commercial masala movie.

    However as I had written before this will be not be a 100
    Crore. The reason being that there is no repeat value for a suspense movie. Also the theme for this is dark and gritty and may not appeal to kids and older people.

    As an Aamir fan I am looking forward to the movie with an excellent opening due to his reputation but it will not have enough legs to cross the 100 crore.

    This is another niche Aamir is exploring after Peeple Live(Satire), Delhi Belly(Adult humour), Dhobhi Ghaat(Art movie) so Talash will be better then those movies but not better then Ghajini.

    Anyway the indian audience is more into the masala movies and satisfiled leaving their brains at home watching Dabbang, Ready, Golmaal series, Bodyguard that have no scripts.

    Dhoom 3 is another story. That will be his mainstream masala commercial movie that can break records.

    • agreed on your central point.. do think 100 crores or more is possible because Aamir’s prestige should get this the strongest initial possible. It also has two important leads in the female stars. Given that Aamir is always strong on trending just 60 crores in week 1 will get him to a 100. Anything more and he should be able to clear that benchmark more easily. But yes it definitely isn’t a regular commercial genre. Aamir though will get the most out of it that’s possible.

      • I’d bet the aim of this one is to be a big one. Aamir is quite clear in his strategy from what I can see. His small films that gross 15-65crore are basically budgeted in 30cr less category. His big films, like Ghajini and 3 Idiots are marketed much more and budgeted much higher. He knows he needs commercial elements in these films to make big money.

        Again Talaash has already been marketing in a loose way with this fake posters and the early teaser is a full 6months before release. You don’t do this unless your expecting a big one.
        The trailer looks commercial to me. The idea that it will be less than 100 crore etc…well Aamir usually defies this and how. Track record is people felt RDB would not make more than 30 crore or TZP more than 30 crore or 3 Idiots more than 80-90 crore. If the film works, and it opens big, it will make big numbers. Opening and wide opening is key to gauging this.

        • these are fair points.. my contention is that even with a relatively dark, less conventionally commercial film 100 crores is in play. But you’re right that Aamir wouldn’t agree to a major budget (he’s also co-producing this) for a film he didn’t think could do a lot commercially. And as always his biggest trump card is that anyone with a pulse shows up for his films!

    • Ami (formerly 'Annoyed') Says:

      The trade wrote off ZNMD as having niche appeal as well. The first Delhi Belly teaser did not look encouraging at all. Don’t underestimate the Aamir-Akhtar team- I’m sure they’ll plan a brilliant marketing campaign and then the star power of Aamir along with Kareena/Rani will ensure a historic opening. This looks like it will be of a much higher quality than most Bollywood action/thrillers so WOM and trending should be good. I think that it could do a 100 crore first week easily and then another 100 crores including the international Market.

    • I agree with your points. But I think *maybe* it could somehow reach at least a 100 crore & as Satyam has said, the opening would be massive enough to ensure the film at least gets to 100 crore. Anything above 100 crore depends totally on how audience responds to the film.
      All said and done, this is not exactly going to be a biggie – going by its serious feel.
      But as thecooldude said, in the end you never know what would actually happen as Aamir Khan has managed ”the seemingly unlikely” stuff in the past.

  10. More importantly, the film will be releasing at a very opportunate time just post IPL & also when the summer vacations are still on in most of the country…possibly with a huge screen count.

    With Aamir you just never know…in fact remember distinctly that before the release of 3I, there was speculation on the film not being”commercial” enough as compared to a Ghajini…the rest is history !

    • I agree with you on its time of release being an opportune time. But we should also keep in mind that a lot of movies are releasing this year around the same months – AV, FKS, Rowdy Rathore etc. unlike previous years.
      And also in previous years the post-IPL hit films have been all comedies or light-hearted entertainers like Housefull and Ready. Whereas Talaash does not fall into that category.
      I remember how Fanaa got overshadowed by Phir Hera Pheri & later Krissh only because it was a tad more serious compared to more light-hearted conventional entertainers as other two films.

      • Fanaa made a lot more than PHP though even without Gujarat. Krrish was a different deal, the whole superhero thing and so on. But Fanaa did extremely well, especially so in the North.

  11. No resemblance to “The secrets in theie eyes” whatsoever.

    • Media & film fans online have been throwing whispers here and there about the film being inspired or based on X, Y, Z film or TV show (NDTV tried to compare to Dexter!) – but insiders insist Talaash is an original film (dunno how correct those *insiders* are!).

      The hearsay about inspiration is uncalled for as the film has been kept totally under wraps & its teaser is too vague to reveal anything which might lead us to draw proper conclusions about the exact story of the film!

      Which film or TV show or book it seems inspired from, can be discussed only after it has released!

  12. @ami – I loved ZNMD and deserved better box office then what I got. However it had some humour and was more mainstream that all audiences could identify with except the small towns. Taalash looks more dark and

    @Shubh. Yes it will release post IPL but this year unlike the last 2 years there are quite a few big movies (Housefull 2, Tezz, Agent Vinod, Jannat 2) and some other like Ferrari Ki Sawari releasing during the IPL so I think this time there is no gap.

    @ Satyam and jayshah – It will be interesting to see how Aamir markets this movie since it is suspense thriller without giving too much away. 3 Idtiots was clearly a family entertainer for all audiences.

    One thing Aamir only market to the target audience that he thinks the movie will appeal to.

    Hoping to be proved wrong since we have not had a successful suspensful thriller since GUPT which I enjoyed.

    • I think it’s often less about genres (suspense or whatever) than it is about the film making an emotional connection with the audience. The reason a number of suspense films don’t work is because directors don’t focus enough on this aspect, always important for a commercial industry. This is not likely to happen though with Aamir who’s hyper-concerned about this aspect of things! So I’d think even with a somewhat darker, unconventional subject (which is to say commercial but not completely so) it’s hard to see a scenario where it does less than hard even with a 60 crore opening or so. On the other hand Aamir gets everyone in and he also has good trending all the time. So a 70 crore number could get him closer to that 150 mark. However if the film is more commercial than this preview looks then Jay is absolutely right that much more is possible. People forget that the two kinds of films that gross a lot are a) the obvious blockbuster types that please everyone b) the somewhat less universal ones in terms of subject that nonetheless strike a huge chord with cross-sections of the audience. So we’re looking at the 3I model in one case and the RDB model in the other. Both can bring in very big numbers. Obviously 3I is just the absolute biggest deal but Talaash could be working off a Ghajini model. We’ll have to wait for more previews but again Aamir’s greatest strength is that the audience trusts him so even less than exciting previews don’t quite impact him the way they do every other star. But I did like this preview a lot.

    • Alex adams Says:

      @cooltech-nothing^^
      Just wanted to “@” u as well haha

      Lol@”ferocious scowl”
      Oldgold is “on fire” haha

      Ps-somehow find this title “talaash” too insipid and boring …

      • >somehow find this title “talaash” too insipid and boring …

        Why??
        Because the title’s not in English ? or some stupid mixture like JWM or some such nonsense) ;-)

        • Alex adams Says:

          Haha oldgold : u r really in form 2de
          Forgot-did i give your ‘dose’ 4 today-joking
          Btw note that u r wearing red today-hmm

          Well, talaash is way too dull
          Even’ dabang’ had a certain resonance to it
          Imagine dabang been named as something drab..
          Don’t mind anything in Hindi -something less cliche

  13. trailer without dialogue hmmm

    with dialogue promo one will get the clearer picture but ya it looks good

  14. Satyam ji ,
    Nice to saw Talaash trailer & also poster .Great to saw Amir Khan in his new look. Thanks.

  15. salimjakhra Says:

    A few films I’ve seen recently…

    Lots of Shammi kapoor films this time – finally caught up on his brand of cinema. Won’t describe the stories but I enjoyed them, particularly for the incredible soundtracks. One gem after another.

    Memsaheb
    A comedy with a young Meena Kumari and Kishore. Shammi plays the villain!

    Junglee
    Shammi’s first superhit. Saira Banu’s debut I think. SJ gave an awesome soundtrack. Ehsaan Tera Hoga Mujhpar, Din Saara Guzaara Tere angana, Kashmir Ki Kali Hoon Main, Suku Suku, Ja Ja Ja Mere Bachpan and of course Chaahe Koi Mujhe Junglee Kahe…Yaahoo!!!

    Professor
    Shammi Kapoor dressing up as an old man! Nice songs by SJ – Awaaz Deke Hamein Tum Bulaao, Aye Gulbadan, Main Chali Main Chali, Khuli Falak Mein Jhootha Ghussa

    Kashmir Ki Kali
    Sharmila Tagore’s first film. Story feels very familar but what songs by OP Nayyar!! Deewana Hua Baadal, Yeh Chaand Sa Roshan Chehra, Ishaaron Ishaaron Mein Dil Lene Waale.

    Jaanwar
    This felt slightly more serious than the other Shammi films. But still lots of fun. Tum Se Achha Kaun Hai, Lal Chhaddi, Meri Mohabbat Jawaan Rahegi.

    Brahmchaari
    I’d heard that this was Shammi’s best performance. He plays a guy who looks after lots of orphans. Vaguely reminded me of HHRPK. Mumtaz was lovely in Aaj Kal Tere Mere Pyar Ke Charche.

    Andaaz
    Hema looks so beaitiful in this film. I enjoyed it – about a widow and widower falling in love. I especially liked the way Hema’s mixed feelings were handled (though her acting as usual was competent at best…)

    Hero
    Can’t believe I sat through this! Definitley obvious this is an eighties movie. Watchable in a strange way. Meenakshi actually came across really well. Sanjeev Kumar always a pleasure to see. Jackie was okay… One of Shammi’s last big films i guess.

    Entourage Season 8
    Can’t believe the final season is over :-( Remained brilliant till the end. Gonna really miss the gang.

    Baaje Payal
    I randomly came across this on youtube. It was made by Asha Parekh I guess in the early 90′s. Jaya Bhaduri interviews an actress each week about how she learnt to dance, her greatest dances and some thoughts from co-stars. I saw the episodes with Vjayantimala, Hema Malini, Saira Banu and Sridevi. Really good show. The Saira Banu episode was particularly good…I haven’t seen much of her work so didn’t realise what a good dancer she was. Would love to see more episodes but can’t find anymore…

    Maryada
    1971 film which i think is really interesting simply because it stars Mala Sinha in a double role, opposite Rajkumr (with whom she did several movies) but very surprisingly also opposite Rajesh Khanna, who was actually 6 years younger than her in real life. Yet she looks beautiful and they don’t look remotley awkward together. A really silly film though, with a complicated plot that i won’t bother to describe. Several nice songs though. Mukesh’s Zubaan Per Dard Bhari Dastaan, Lata-Kishore Chupke Se Dil Daide plus a few more. The cast make it just about bearable.

    Dhan Daulat
    This was a not so good film from 1980, with Neetu Singh and Rish Kapoor. Neetu seemed rather bored by the whole thing but Rish was decent. Mala Sinha plays his mum and is watchable. Rajendra Kumar plays the Sanjeev Kumar character from Trishul (though here he it was an accident that made him leave Mala then not be able to find her later). Not worth watching.

    Nau Do Gyaarah
    The last 15 mins of the film were cut sio I missed the climax! Brilliant soundtrack by SD Burman…Aankhon Mein Kya Ji, Hum Hain Rahi Pyar Ke etc. Dev Anand stars with his wife.

    Tere Mere Sapne
    Decent marital/medical drama with Dev Anand and Mumtaz. Good soundtrack.

    Jagir
    The latest rare Meena Kumari film I was able to find. Sadly not a good movie, but always a pleasure to watch my favourite actress. The search for the remaining 10-15 movies continues.

    Aa Ab Laut Chale
    I watched this cos I read in an interview of Manmohan Desai that this film was the closest to his heart but flopped. It was fun to watch actually, about a couple who get seperated due to a big misunderstanding, and there’s a child involved too. Sharmila Tagore and Shashi Kapoor make a good couple. Few nice songs too.

    Sahib Bibi aur Ghulam
    Was home for a few days so made my sister watch a few old films. And what better than Meena Kumari in her finest performance :-)

    Sujata
    As above. One of my favourite films. Nutan is magic. And Jalte Hain Jiske Liye…aah!

    Shaheed
    Also saw this with my sister. I’ve watched it before. Def one of Manoj Kumar’s best films. Great performances and incredible music. The later versions cannot touch this one.

    • Of all Shammi Kapoor films, I have always liked Andaaz the best along with Teesri manzil.
      And I think you mean ‘Aaa Gale Lag Jaa’ -Aa Ab Laut Chale is an unbearable movie!

      • salimjakhra Says:

        When I saw TM a few years back i didn’t like it but I think that’s cos I was pretty anti-Shammi Kapoor at the time (i’ve loosened up a little now!). I’m sure I’d enjoy it if I saw it again…even if just for the songs.

        Haha, yes I meant Aa Gale Lag Jaa!

    • What fun it must’ve been watching all these films.

      Junglee wasn’t Shammi’s first super hit. It was Tumsa Nahin Dekha which set his trademark acting style. Fabulous songs.

      I’d never heard of Jagir. Where’d you get it from? Lucky you.

      • Alex adams Says:

        Btw oldgold -what do u feel about these old songs vvvv
        Were they as popular in those / your times or have they developed a more “nostalgic aura” now
        Also what are your top ten ‘old’ songs currently -thanx

      • salimjakhra Says:

        Yea ur right, though i’ve not yet seen TND – wil check it out at some point cos yes the songs are awesome

        Found Jagir randomly online so I immedialey ordered the DVD. There are a few Meena Kumari films I’m still desperate to see but I doubt I’ll get hold of them :-o

  16. alex adams Says:

    Yo salimjakhra–nice to hear from u-hope the lithium is flowing lol
    Watched 20 min of kashmir ki kali–must say these films have their own charm now.. have a certain innocence…
    Talkin of shammi kapoor–a song currently on my playlist

    Blast from the past

    ANd check out this one–
    Apparently dev anand picked this as his OWN favorite in london few days before his death–(anecdotal report)

    My current favorite bollywood old films fave—

    • salimjakhra Says:

      Phoolon Ke Rang Se is a song i’ve been addicted to the past few days too. Though I’m not keen on Dev Anand from that phase of his career…

  17. alex adams Says:

    The Conscientious Aamir

    Didnt even watch the trailer–will watch this film…Why?
    The ONE word to describe aamirs work ethic in the last decade has been “CONSCIENTIOUS”.
    Audience feels that he wont ditch them and their goodwill for a good initial…
    This “rapport” has been carefully built up over the years and dont remember many (infact any) such case over a prolonged period .
    Even the great ones had duds in between
    BUt remind me of any recent duds from aamir
    And may someone sugggest a similar arallel–satyam, anything comes to your mind?
    Talking of “talaash” or whateva this film will be called
    there is only one thing in this setup which will hook audience interest and people wont hesitate giving it a try even with bad reviews

    ps–all the others like kareena and rani and even Excel are merely incidental here. The former two specially here (maybe workig for free) to gain a quick hit and name in a good worthy product….

    ps2-having watched the promo now –good but not as good as i expected–but am sure the aamir effect will take care of the film..
    All this talk of “cerebral thriller” is ok but knowing aamir and the multiplex audience, suspect the “cerebral’ bit will be limited and only as a guise to the structure to lure people into believing that theyve finally watched and appreciated a niche product….lol

  18. Bhalo_Manush Says:

    Excellent. This might not break 3I’s record but certainly will be second Biggest grosser ever. Aamir is truly the Shehensah of Bollywood.

    • dont think..aamir can be tagged as the Shahenshah when the real emperor is still ruling the hearts of this nation ..even after 40 odd years of entertaining our people..in a country where they dont even spare his flops (Agneepath).

      • no lie i saw a commercial by ‘incredible india’ with amitabh bachchan on visiting the state of gujurat on CNN earlier today. im not sure if it was CNN that aired it or it was run by the cable company.

      • Bhalo_Manush Says:

        “real emperor is still ruling the hearts of this nation”

        The ex emperor was ruling 20/30 years ago with the help of multi starrers. His era has ended already in 80′s.
        Aamir is the top most star right now commercially and critically also. He is the new Shehenshah …

        • Dr shaurya Says:

          Disagree…..
          and btw Dont behave like karan johar…. u dont need to appreciate someone by disrespecting and dementing some thing which is a reality…. Both are masters of their craft… this is the way world luks at them

  19. if this guy makes a full on suspense thriller like this a 150cr grosser then ive just run out of words for him and how great his ‘greatness’ is. lol. if that makes any sense!

    i think it will obviously open huge because of the heavy promotion and because of Aamir Khan but after that it might not have repeat value…like others have mentioned to last to a 100cr grosser.

    i see it opening at 60-65 and ending up at 90-95cr which would be aamirs most poorly trended film in a while.

    i would label ghajini as a suspense thriller but on a commercial basis which is why it trended decently. talaash seems like a very dark suspense thriller without any element of commercialism and thus another risk and challenge aamir likes to do. always against the tide.

  20. This teaser makes an impact in the theater.

  21. Alright…works pretty well for me…almost as well as Don 2. Personally found the Don 2 trailer more gripping (but obviously I’m being biased because SRK starred in Don 2).
    But, in all fairness, I would say it looks like a worthwhile watch. Aamir looks decent … like the new look, but, expressions so far remind me of Ghajini. But, I think I’ll be watching this one…looks good! Hopefully, the action will be as slick as Don 2. If it is and the story is up to par, then, I’m all up to watching this film!
    I can’t compare Don 2 and Talaash already, because obviously, it’s only a trailer.
    And just unbiasedly [if that's a word] speaking, I am looking forward to this more than I am for YRF’s next…guess the genre just excites me more.
    OVERALL — I AM LOOKING FORWARD TO WATCHING THE MOVIE IN THEATRES EITHER ON THE 2ND OR THE 3RD DAY! :)

    • Appreciate your honesty Arsh. :) Story cannot really be doubted because its an Aamir Khan film & also because he himself has been raving about how much he loved the script & was excited by it.

      Action part – I think it should neither be compared to Ghajini nor Don 2. It’s more of a suspense drama – emphasis is more on psychological elements and emotions (from what I’ve read about it) – action is there, but it is just a part of the film. It’s not at all an all out action film like Ghajini or Don series.

      Good to know you liked the first look and are looking forward to it.

      • I mean, there’s always a hint of doubt in me…even for Shahrukh. Honestly speaking, Ghajini was kinda disappointing. It should have been action [personally speaking]…but, there were so many speed breakers in between. That’s the reason I like Don 2. There were no speed breakers [except for just 1 right at the start w/ Roma and Malik]. But, I have to give Aamir this…he has the best sense of movies in Bollywood!

        Suspense part – I really hope they make this part interesting, and don’t fail like 8 x 10 Tasveer. Good luck to Aamir :)

  22. Close to 7 Lac views on youtube For the Talaash Teaser within a Day Shows The POWER OF AAMIR KHAN !! Without revealing much in the Promo even the visuals Makes an IMPACT !! Talaash Teaser is a SURESHOT WINNER !! And if promoted well it ll easily cross 150 cr + ( Marketing Genius )

  23. ♫So, I was browsing through facebook, and what should I see?
    But SRK fanboy’s “Aamir Khan is a copycat” plea!♫
    Yeah, but, in all seriousness guys…just wanna say…please stop hating…the fanboys on facebook were posting crap that Talaash was a copy and Aamir is a copycat post. This really makes me…frustrated [to say the least].
    So, I’m asking you guys … please keep THIS blog hate free.
    I hate haters! that’s all! Thanks :)

  24. Utkal Mohanty Says:

    It has 1.1 million views already as of Sunday morning

    • considering the hype already..I think this will beat Agneepath which I think will be the biggest hit until Talaash releases.

  25. This will probably be a multiplex hit like ZNMD. Expect it to do 100 cr at least, which will be great.

    • I agree that this will be favoured more by the multiplex crowd..however this has been sold quite high and this starring Aamir…..the buildup to this will be immense.

      I remember the Ghajni hype was amazing..it was obvious that it was going to be a monster at the BO.

      I wouldn’t put it past Aamir to take this to 150cr

  26. Wow — as with all Excel films, this is a bit too Hollywoody, but I am definitely intrigued. Really like Aamir’s and Rani’s look here. I hope Kareena isn’t playing a hooker here, but I think that is likely the case…

  27. Aamir scores Rs. 90 crore deal

    Vickey Lalwani

    Posted On Tuesday, January 31, 2012 at 02:16:08 AM

    Aamir Khan seems to have created a record yet again. Beating Shah Rukh Khan’s Don 2 by a margin of Rs 10 crore, the theatrical rights for his forthcoming film co-starring Kareena Kapoor and Rani Mukerji, Talaash has been sold to Reliance for Rs 90 crore.

    The deal between producer Excel Entertainment and Reliance was finalised last week. A source close to the production house informed Mumbai Mirror, “Rs 90 crore is a huge amount. Don 2 sold for Rs 80 crore and that was already an established franchise. This however, puts a lot of recovery pressure on Talaash.”

    Trade analyst Amod Mehra however, did not feel that the amount was too surprising. “I think it’s a reasonable amount,” said Mehra.

    Excel Entertainment and Reliance remained unavailable for comment.

    • Never understood how such deals get through. From the teaser itself its evident that it will work only with a section of the audience. 90 cr is a lot of bucks to recover even considering nontheatrical revenues.

      This is not going to be a Ghajini or 3 Idiots for sure.

    • woah….that’s been sold at a really high price.

      Satyam…..at what stage will this film be a hit in terms of recovery at the BO

      • not sure if these numbers are accurate so can’t comment either way. Will say that this film can make big money. The other 100 crore grossers don’t mean much because as I keep saying most of those are underperformers. Leaving this aside Aamir will never make a less than sensible investment as a producer, nor will he ever agree to a film that even if acceptable in every sense, has an unreasonable budget. He’s the smartest guy around in these matters. Even this film has three producers — Excel, Aamir, Reliance.

        • Dont think Reliance is the producer, it seems they bought the theatrical rights at 90 cr.

        • Let’s say this has been sold at 90crs….what sort of BO collections would make it a genuine hit/blockbuster?

          • KM, by the standards the Bombay trade puts out regularly for these films it just needs to gross 40 crores! It’s already a hit! Everything else comes through satellite rights and what not. At 80 it’s a superhit. If it touches 100 crores it’s a massive one. I am not exaggerating at all. This is what they’ve been putting out on everything from Ra One to Agneepath!

            Here’s the issue — the original Agneepath released today would have had the same numbers and the same graph as the current one. But in those days there were genuine standards. Today scams are practiced all the time in the name of the box office. so films with a trending ratio that wouldn’t be accepted as successes anywhere in the world, including in Bombay not so long ago, including in South India even today, are routinely called blockbusters by the Bombay trade and this narrative is then disseminated through the media. Of course it depends on the ‘good offices’ of certain stars and films to an extent. Ghajini was a called huge by everyone but didn’t get this sort of favorable coverage. Going by these standards Ghajini was one of the biggest hits ever! MP had it released today and done exactly what it did then (actually it would have done way better today with its masala credentials but let’s leave that aside) would have probably been minimally a 130 crore grosser. In 2005 it opened to over 17 crores, the biggest initial of its time and one where it edged out VZ, and ended up at 28-32 crores depending on who you believe. So even in the worst case scenario you’d be looking at a 60:40 split on initial week versus final total. That means that with an 80 crore week 1 (since it did have the biggest initial then) it would easily do the number I’ve just presented. That would put it well ahead of even Ready let alone Ra One and don 2 and almost certainly Agneepath. And the film was being called a flop then. 2005 isn’t a million years ago!

            So it’s hard to answer these questions without context. I could say a 90 crore film needs to do 150 minimally or whatever. But this standard isn’t being applied to films that ‘cost’ 150 crores or more! The bar has just been pulled down so incredibly low unless a film had 20 crores or day 1, 10 crores on day 2, 5 on day 3 and 0 on day 4 they say it’s a success and it entered the 100 crore club! No number is an absolute. These are all underperformers even if not flops. Once they were saying the same stuff about 70 crore grossers and so on till one day Ghajini suddenly changed everything. Today it’s a 100 crore club when 3I has been sitting pretty at 200 for a while. No film has even done 150 so far! Somehow you just scrape 100 and you’re ok. But 100 doesn’t mean anything. It’s just the new 70 as 70 was once the new 40. If BnB released today (again a film that would be even more helped today) the film would make probably 140-150 crores off a 70 crore week 1 (at the time it had a big week 1 number but not the biggest.. it trended very well). Again all of this is not that long ago. And even today we have films in very different genres like Rajneeti or singham or ZNMD trending very well. There is just no excuse for these abysmal standards. But it’s become a propaganda game where if it’s not a disaster it can be sold like a hit and then everyone from the German govt to the UK one starts subsidizing costs and satellite deals and everything else goes sky high and every kind of budget is conveniently accounted for. This is not box office reporting. It’s a scam!

            And so once more within these contexts it’s hard to answer the Talaash question in any sincere way.

        • I agree….Aamir has always been adamant that everyone involved in his movies….production/distribution should not lose money so he will ensure that this is sold at a sensible price

  28. A very good trailer in the sense it creates the excitement. Not as awesome as I was expecting but still does the job as far as curiousity for he film is concerned.

    expect it to be another huge grosser for Aamir.

  29. The Trailer says Reliance Entertainment in association with Excel Entertainment and Aamir khan Productons . Aamir khan distributed Delhi Belly with UTV and Talaash will be distributed by Aamir , Excel and Reliance . So this news of Reliance buying Talaash rights is totally fake since they are themseleves producing it . Funny thing about all this the media which is reporting Talaash rights got sold for record price 90 cr that beats of Don 2 80 cr were reporting this earlier http://www.hindustantimes.com/News-Feed/Cinema/Rs-300-crore-riding-on-SRK/Article1-569194.aspx . The productuion cost of Talaash is no more than 40 cr http://www.rediff.com/movies/slide-show/slide-show-1-which-khan-will-rule-the-2012-box-office/20120123.htm . Anyway this is too early to talk about this and media too seems to be speculating quoting high numbers . We will know more on this when the release of Talaash gets closer .

    • Imo this year only 3 movies have a chance of breaking or getting near the 3i BO total:

      1. Dabang2
      2. Talaash
      3. Ek Tha Tiger

      The rest will be happy to break the 100cr barrier ;-)

      • I am almost certain that 1 and 3 won’t do it for different reasons. Talaash looks like a dark film, hard to see it get to the 3I number, I can see a scenario for 150 crores. Having said that with a ‘true’ film things are always a bit unpredictable. Anything can happen but 200 is very improbable. Unless of course the film has more commercial hooks than seems to be the case at this point.

      • TheCoolDude Says:

        what…no KYA SUPER COOL HAIN HUM on this list?

  30. Waiting for Talaaash.. Aamir kitna wait karate ho…

  31. Aamir Khan all set to rock! Talaash winning all polls & surveys on most awaited films! He was on a break for 2 years plus Talaash had no hype. Still humongous response! Youtube trending medals and now #1 most awaited film in India and globally Surpasses Salman Khan’s Ek Tha Tiger , Srk’s Next & Dabangg 2 !!!

    http://www.bollywoodhungama.com/movies/slideshow/type/view/id/1053/Results+of+The+Most+Awaited+Movies+of+2012

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