JayShah’s Saturday Box Office Column – Aa Dekhen Zara latest to succumb to multiplex row…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

Aa Dekhen Zara and Ek – The Power of One

Neil Nitin Mukesh and Bipasha Basu starrer Aa Dekhen Zara promised a lot more at the box office then what it delivered as the action thriller posted woeful collections of around 3.5-3.8Cr in its first week. Of course the fact that the film had a limited release at multiplexes was a severe disadvantage but even despite this the collections are disappointing. The film had a decent pre-release campaign and a decent musical score so should have taken a much better start. The start was low and the weekend provided little pick-up.

It’s competition Ek – The Power of One hardly did any better, collecting a low 3.7-4.0Cr. The Bobby Deol and Nana Patekar starrer however came with less publicity and lower expectations so the collections are not as poor as Aa Dekhen Zara overall.

The ongoing multiplex revenue issues continue to kill business at the box office as all others releases collected weakly.

Past Releases

Aloo Chat

The Aftab Shivdasani starrer Aloo Chat fell significantly by 65% across India to record collections of 1.0-1.2Cr in its second week. With total collections of only 4.0-4.7Cr, the film is another small budget flop.

Little Zizou

In its third week, the small budgeted Little Zizou held on decently to collect around 15 lakhs. With total collections of around 1.1-1.2Cr, the limited print release is an average performer at the box office.

Dev D

Dev D continues to be the only movie running with any kind of stability at the box office. In week eight, it has collected around 20lakhs to take its total to a fine 16.0-17.2Cr. It remains the only success of the year so far.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.5 – 3.8Cr (Poor Opening Week)
Ek – The Power of One : 3.7 – 4.0Cr (Poor Opening Week)

7 Responses to “JayShah’s Saturday Box Office Column – Aa Dekhen Zara latest to succumb to multiplex row…”

  1. jayshah Says:

    It’s actually quite depressing writing these columns these days. It’s the same news every week – its all bad!


    • These numbers for Aa Dekhen Zara and Ek are incredibly low! I thought the presence of Nana might help the latter somewhat at least in Maharashtra.


  2. And the Dev D number is indeed very impressive..


  3. jayshah Says:

    I didn’t have any hopes on Tasveer once the trailors were out in full swing. Looked pretty lame overall.


    • Looks to be a drought filled first half for the industry. Don’t think there’s even the chance for a proper grosser before Kambakkht Ishq end of May, unless something unusual happens. In the second half there will be a relative cluster but if history is any guide this doesn’t automatically increase the success ratio. I know you’ve been suggesting for a while that you expect a poor year from Bollywood in this sense. And it looks to be like that.

      On a related note I wonder if My Name is Khan is still releasing this year with delays resulting from SRK’s injury.


  4. chennai Box Office

    “It was the Ayan attack at the Chennai Box Office this weekend. The film had a very good opening – with approximately 92 per cent in 14 Chennai screens – and the buzz around the movie is positive. “


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