JayShah’s Saturday Box Office Column – 8×10 Tasveer fails to impress…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

8×10 Tasveer

Nagesh Kukunoor’s psychological thriller 8×10 Tasveer starring Akshay Kumar and Ayesha Takia opened to a poor response across India. The industry is going through one of its most dire periods in recent memories as multiplexes continue to block new releases. The fate of 8×10 Tasveer therefore comes as no surprise though despite the external issues, the collections are still woeful.

With little competition in sight, 8×10 Tasveer managed only 7.0-8.0Cr in its first week [compared it with Dev D, Drona and Luck By Chance] with Mumbai collecting 1.77Cr and Delhi a little over 1Cr. Occupancies fell hard during the weekdays and the second week shows little promise of improvement.

Past Releases

Aa Dekhen Zara and Ek – The Power of One

There is very little cheer at the box office as many as 10 films are playing allover India with hardly any registering good collections. Neil Nitin Mukesh starrer Aa Dekhen Zara fell by over 80% in its second week to net 0.4-0.5Cr taking its two week total to a poor 3.9-4.3Cr. Bobby Deol and Nana Patekar’s thriller Ek – The Power of One too fell hard, by over 80% collecting 0.6-0.7Cr in its second week. With total two week collections of 4.3-4.7Cr, the film is a flop as is Aa Dekhen Zara.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.9 – 4.3Cr (Flop)
Ek – The Power of One : 4.3 – 4.7Cr (Flop)

April 2009
8×10 Tasveer : 7.0 – 8.0Cr (Poor Opening Week)

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12 Responses to “JayShah’s Saturday Box Office Column – 8×10 Tasveer fails to impress…”

  1. Nothing to shout about, the performance of Tasveer is awful, but its hard to even know what kind of potential the film had considering all the multiplex issues. 7.0-8.0Cr is poor and even 10Cr is a stiff target.

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    • TASVEER did not have any multiplex issues .It had released in all the multiplexes .It was Aa Dekhen Zara whih did not have a multiplex release .

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  2. Thanks, Jay. All the more for the continued effort in face of rather lackluster
    offerings.

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  3. Was waiting for your piece. Thanks. with Tasveer one has the sense that it would have flopped in any case but the fact that Akshay had no association with this genre probably hurt it a bit more.

    If Ghajini had released when D6 did I think it could easily have added 10 crores to its gross. There has literally been no competition!

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    • Also, Kukunoor seems to out of form since Bombay To Bangkok. His Aashayein isn’t releasing anytime soon either. He was probably hoping that Tasveer with Akki would bail out the other film, but now that looks even more difficult.

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  4. thanks Jay. Incidentally, a new Marathi film, starring Mahesh Manjrekar and Sachin Khedekar, Mee Shivaji Raje Bhosle Boltoi — a Lage Raho Munnabhai like take on Maharashtrians is running to packed houses in the State. But yes, barring that, it’s dire on the boxoffice front.

    Mukesh Bhatt tells me, there is no resolution yet on the multiplex issue and that the producers could be now looking seriously only at single screens if the multiplex union prolongs this.

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  5. ideaunique Says:

    Jay, nice work – what are the films do you think will hit bull’s eys during next 3 months at the BO?

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