JayShah’s Saturday Box Office Column – 8×10 Tasveer fails to impress…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

8×10 Tasveer

Nagesh Kukunoor’s psychological thriller 8×10 Tasveer starring Akshay Kumar and Ayesha Takia opened to a poor response across India. The industry is going through one of its most dire periods in recent memories as multiplexes continue to block new releases. The fate of 8×10 Tasveer therefore comes as no surprise though despite the external issues, the collections are still woeful.

With little competition in sight, 8×10 Tasveer managed only 7.0-8.0Cr in its first week [compared it with Dev D, Drona and Luck By Chance] with Mumbai collecting 1.77Cr and Delhi a little over 1Cr. Occupancies fell hard during the weekdays and the second week shows little promise of improvement.

Past Releases

Aa Dekhen Zara and Ek – The Power of One

There is very little cheer at the box office as many as 10 films are playing allover India with hardly any registering good collections. Neil Nitin Mukesh starrer Aa Dekhen Zara fell by over 80% in its second week to net 0.4-0.5Cr taking its two week total to a poor 3.9-4.3Cr. Bobby Deol and Nana Patekar’s thriller Ek – The Power of One too fell hard, by over 80% collecting 0.6-0.7Cr in its second week. With total two week collections of 4.3-4.7Cr, the film is a flop as is Aa Dekhen Zara.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.9 – 4.3Cr (Flop)
Ek – The Power of One : 4.3 – 4.7Cr (Flop)

April 2009
8×10 Tasveer : 7.0 – 8.0Cr (Poor Opening Week)

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