JayShah’s Saturday Box Office Column – Kal Kissne Dekha flatters to deceive…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

Kal Kissne Dehka

Jackky Bhagnani’s debut film Kal Kissne Dehka arrived with a sizeable budget and pre-release publicity campaign but the opening was woeful across India. Hope of a reprieve was dashed as critics mauled the film for a poor script and the audience reaction did not sustain beyond the weekend. In a nutshell the film has seen a similar fate to Love Story 2050 but the results not as devastating since the budget of Kal Kissne Dekha is not as hefty.

The film made 4.7-5.0Cr in the first week with Mumbai contributing a disappointing 80 lakhs [comparisons were made with Dhoondte Reh Jaoge & 13B]. With no encouraging signs of a turnaround, the film will struggle to make it past 7Cr in total and will add to the growing list of flops and disasters in the year so far.

Past Releases

99

With none of the other films performing well – Team – The Force, Maruti Mera Dosst and new releases Zor Lagaa Ke…Haiya! and Kirkit managing poor collections, 99 seems to be the only decent mainstay at the box office. Clinging on in its fifth week the film managed to collect 0.1-0.2Cr and take its total to 11.9-12.5Cr.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.9 – 4.3Cr (Flop)
Ek – The Power of One : 4.3 – 4.7Cr (Flop)

April 2009
8×10 Tasveer : 11.5 – 12.5Cr (Flop)

May 2009
99 : 11.9 – 12.5Cr (Above Average)
Detective Naani : 0.6 – 0.7Cr (Flop)

June 2009
Maruti Mera Dosst : 0.2 – 0.3Cr (Flop)
Team – The Force : 1.5 – 1.7Cr (Flop)
Kal Kissne Dekha : 4.7 – 5.0Cr (Poor Opening Week)

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10 Responses to “JayShah’s Saturday Box Office Column – Kal Kissne Dekha flatters to deceive…”

  1. great to see your pieces on a regular basis once more. Waiting for the release of KI to really have some juice thrown into the proceedings. Nothing like a big release and the week 1 analysis!

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  2. Thanks Jay. One question: how much would the likes of a 13B have had to gross for it to not be a flop? I ask because 7.4-8.2 crores would have been a pretty good performance IMO, given the sort of film it was/cast it had…

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    • I saw 13B just the other day. Despite Madhavan’s always welcome presence, it was pretty average overall. The premise was a really strong one for a horror film, but I wished it followed through with some of the interesting themes it raised (mainly of media images as reflection of the modern cosmopolitan family)…the film worked most provocatively as a statement that one should continually live “outside the box”…I could elaborate on this further, and perhaps I will at some point.

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    • jayshah Says:

      I think it needed just a bit more. Considering this film opened above 5Cr but hardly added afterwards was the criteria I used. 10Cr and it would have been average performer.

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  3. Kal Kisne dekha is a bad movie. Though the concept is decent but lead players’ acting and screenplay make you cringe.

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  4. hey jay curiously waiting for ur verdicts on ki & ny bcoz i feel both will be disaster…

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