JayShah’s Saturday Box Office Column – Kal Kissne Dekha flatters to deceive…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

Kal Kissne Dehka

Jackky Bhagnani’s debut film Kal Kissne Dehka arrived with a sizeable budget and pre-release publicity campaign but the opening was woeful across India. Hope of a reprieve was dashed as critics mauled the film for a poor script and the audience reaction did not sustain beyond the weekend. In a nutshell the film has seen a similar fate to Love Story 2050 but the results not as devastating since the budget of Kal Kissne Dekha is not as hefty.

The film made 4.7-5.0Cr in the first week with Mumbai contributing a disappointing 80 lakhs [comparisons were made with Dhoondte Reh Jaoge & 13B]. With no encouraging signs of a turnaround, the film will struggle to make it past 7Cr in total and will add to the growing list of flops and disasters in the year so far.

Past Releases

99

With none of the other films performing well – Team – The Force, Maruti Mera Dosst and new releases Zor Lagaa Ke…Haiya! and Kirkit managing poor collections, 99 seems to be the only decent mainstay at the box office. Clinging on in its fifth week the film managed to collect 0.1-0.2Cr and take its total to 11.9-12.5Cr.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.9 – 4.3Cr (Flop)
Ek – The Power of One : 4.3 – 4.7Cr (Flop)

April 2009
8×10 Tasveer : 11.5 – 12.5Cr (Flop)

May 2009
99 : 11.9 – 12.5Cr (Above Average)
Detective Naani : 0.6 – 0.7Cr (Flop)

June 2009
Maruti Mera Dosst : 0.2 – 0.3Cr (Flop)
Team – The Force : 1.5 – 1.7Cr (Flop)
Kal Kissne Dekha : 4.7 – 5.0Cr (Poor Opening Week)