WHY DID RAAVAN FAIL AT BOX OFFICE… ( I don’t know if it has but experts are negative about its future)

Thomas Fuller Once Said 300 years ago-

“Be never so high, law is above you”

AND for RAAVAN TEAM it can be read as-

“Be never so high , AUDIENCE is above you”

I am not going to blame audience, but rather the makers who I feel have to stand up and take responsibility. Aamir khan once said it’s not the film that flops; it’s the cost that makes it flop. The view if I am not wrong is endorsed by Jayshah, Doga, etc (may be even yakuza though don’t remember him saying it)

But also Aamir khan said once that every subject has a bandwidth and u have to make it within those limitations.
So now below is my understanding of Raavan failure-

“A good movie succeeds against all odds” I believe in that statement but it certainly can’t be applied blindly. It has some caveats. I feel Raavan was a good movie but its cost could have cutted, also explanation of confusion could have been easily explained, also publicity could have been bettered, notes about Beera could have been advertised. That aside it failed for following reasons briefly-

I won’t be wrong to assume that makers must have had full knowledge that they were dealing with unknown something mystic, they must have known that their vision was different, not ordinary and they should have considered following and it’s their and only their mistake if they have failed to connect audience or bring movie within budget-

BUDGET-

EVEN before shooting begins they should have brought down budget atleast to within 20- 30 crores. Looking at example of TZP and CDI and JTYJN examples. And common its public knowledge that reputation of our southern maestro is not equivalent to Karan Johar for eg. And not that he had Aamir Khan or Shahrukh Khan who atleast could have opened the movie. (some might doubt aamirs power to open and other srks power but I see both have good power to open and that if disputed should be so on another day).

PRE RELEASE-

HYPE- if a movie fails to open blame the stars, the P R machinery, and director for failing to get enough curiosity. Read average audience curiosity and not any other

• THE LEAD PAIR.. It’s unacceptable that for such a project which is predominantly Indian they are abroad in London. They should have stayed in India more and explained more abt their characters. Like Beera could have been explained a more than what they showed in promos. For eg. How aamir spread awareness of parenthood and dylslexia, we could have got more on Beera like stiplets of cartoon characters or something, legends, trivia.. anything to arouse that character is legendary.
(also sidely – I recall that before Paa released Amitabh JI took advice from Aamir Khan for promotions.)

• The MARKETING PR.. they should have seen everyone is aware about beera and his land. What makers can’t show in cinema time they could have added in publicity by some stiplets like who is Beera (may not show the motives) but something like experience Beera.

• DIRECTOR.. when u have aamir khan or shahrukh khan and u conceal many a details from ur movie it adds to curiosity but with a lesser box office star it can be criminal..
OUTCOME of above is Beera’s character which could have Legend will remain a footnote in history.

DURING release I have already mention I would have loved the pair to be in INDIA and participating in naxalites debates with youth and Ramayana (debates with aunties) on shows like we the people, sidhi baat, or something like RDB TEAM did before release.

THEY COULD have easily shown or promoted aadivasis problem and tribal problem and how system is blind to them those in jungles. MOST
important point is RAAVAN is a glorious example of how the makers fail to connect with its audience.

AND common remember I to belong to young generation and u have to sell the product to us, look at ghajini, what does it show if an action tale with romantic background can be sold (ofcourse it had aamir) why not raavan. My generation is not so keen a serious cinema that’s what history shows u. And If u want to sell it atleast u can make effort from ur part.

THE above used quote clearly showed marketing departments had unrealistic idea of our generation and audience. They as if didn’t understand us. They didn’t try any out of the blue ideas.

PRODUCTS, GAMES-

Outside the screens they could have had jumping contest like Beera though not into water but atleast something similar or ROCK CLIMBING STUFF. (I don’t want enumerate but I feel u people will get the idea)

PRE RELEASE SCREENINGS-

I HAVE often read stories on pre release screening of 3 idiots, ghajini, tare zameen par.. they could have easily done some for RAAVAN, and gauge audience reaction and could have edited, plan changes or publicized in a different manner.

POST RELEASE-

Well once u fail in pre release and u fail to get opening post release much can’t be done… but a brave director should edit the confusing part and DEFINELTY SHOULD GIVE EXPLAINATION FOR BEERAS CHARACTER.. CHIK-CHIK-CHIK AND TEN HEADS.

People like me who are suggesting people to watch it at risk of our own credibility knowing it might not entertain deserve that when this people go they get to see explanation of extra ten minutes of BEERAS CHARACTER so that they don’t feel beera is mental 