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811 Responses to “Ra One and nothing else at the box office!”
jeevan i hope u having fun there. just make sure your here tomorrow and then next day and the next…i want see your lame excuses why ra.1 has broken every record in indian cinema (not just india but worldwide)
Ra.One has had an excellent advance with 20-25% ticket sold for day one, this is the same as Bodyguard but as shows are more its a record amount in terms of tickets sold before release
The best advance has come in South India and this is for the Hindi version not regional version. Multiplexes in Bangalore and Hyderabad are around 80% full already. Nizam and Mysore will almost certainly set circuit records for day one. Ahmedabad is also set for a phenomenal opening with records being smashed.
In Delhi there are some multiplexes with 30-35% tickets gone while others are at 15-20%, Mumbai city on average is 15-20%.
The single screen advance is slower than Bodyguard if we look at major single screens of India like Liberty and Odeon in Delhi. Both these theatres were 90% full in advance for Bodyguard while its much lower for Ra.One.
Diwali Puja may affect more in the North and interiors as advance in places like Gurgaon, Chandigarh, Noida and Jaipur is less for shows after 1pm then the early shows but its hard to judge as other cities like Kanpur and Lucknow are similar for morning and evening.
The event film has been dominating screen space but with each release the dominance gets bigger and bigger. Ra.One has taken it to a level that there is only one screen for all the other releases to share at many multiplexes and that includes the new releases Tell Me Oh Khuda and Damadamm.
There is no doubt that Don 2 is likely to go a step further in December even though that is not your heavily budgeted 150 crore film. Tell Me Oh Khuda and Damadamm may have 300-350 screens but its just 1-2 shows at most of these screens.
The way the business model is heading is that in a few years we may be looking 200 crore nett extended weeks when holidays are in your favour and then around 50 crore thereafter. A few years back a 50% drop was considered a reasonably big drop and now we are heading for a situation that a 80% drop will be looked as normal with a bumper start.
Around ten years back it was tough to get tickets for the weekend for a big film and if public reports were not good the guy who wanted to watch in the weekend but could not get ticket was unlikely to comeback. The idea today is to make sure no one goes back and this limits the affects of word of mouth, if you have the hype then the job will be done before word of mouth really kicks in.
Ten years ago a superstar film could easily flop as you needed at least 7-8 weeks run and you could not get that on hype alone. In the 70’s and 80’s it was even harder as a hit film had to run for at least 100 days in big centres. Now as long as a superstar generates huge hype with an out and out commercial movie then huge business is guaranteed unless film goes totally wrong with the story being unacceptable to the public.
It was a huge achievement before for a superstar to have back to back blockbusters and it was rarity, today if a superstar picks his films well and times the release well then you can have umpteen blockbusters in a row.
Just five years back a small film like Vivah could do more business (share) than Rang De Basanti. Rang De Basanti boxoffice in 2006 was on the lines of what Zindagi Na Milegi Dobara did this year and it is unthinkable today that a small film can do the business of Zindagi Na Milegi Dobara. The reason why its impossible is because of the release model and it will only get harder for smaller films.
“It was a huge achievement before for a superstar to have back to back blockbusters and it was rarity, today if a superstar picks his films well and times the release well then you can have umpteen blockbusters in a row.”
Which is why Bachchan was so rare!
On a larger note it’s surprising to see this deconstructive view from BOI all of a sudden!
“A few years back a 50% drop was considered a reasonably big drop and now we are heading for a situation that a 80% drop will be looked as normal with a bumper start.”
lol BOI tactics. This is an excuse for BOI if there will be huge drop for Ra one in first week .Anyway BOI will give hit tag to Ra one even if film fails and if there is huge drop they will declare its normal thing
But this kind of hogging of screen space is not good for the industry. It seems like bullying tactics to me. Why don’t they build more theaters in India, especially north India. Considering how much of a social force movies are in India, the ratio of screens to population is baffling.
First Day Record On For Ra.One Despite Diwali Puja
Tuesday 25th October 2011 09.00 IST
Boxofficeindia.Com Trade Network
Ra.One is set to release on Diwali and normally collections are hit by 25% plus as many families stay at home from around 3pm till 8pm for Diwali Puja but the buzz is so huge for the film that it could be a limited affect as many still venture out to see the magnum opus.
Last year Golmaal 3 was released on Diwali Puja and in Mumbai where there was biggest craze for the film as the first two Golmaal’s had done best in Mumbai, it was not affected and collected what it would have on a normal day. In the South, the Diwali Puja affect is minimal as compared to the North.
Here with Ra.One the craze all over is more than the craze of Golmaal 3 in Mumbai circuit so the first day 20.60 crore nett record of Bodyguard may be beaten despite Diwali Puja as long as North is 20% lower on Diwali Puja and not the 50% plus that Golmaal 3 was. Below are the the Diwali Puja day collections and next day holiday (in brackets) of Golmaal 3. Figures in Lakhs.
Mumbai – 461 (572)
Delhi/UP – 138 (249)
East Punjab – 51 (118)
West Bengal – 35 (58)
Bihar – 12 (25)
Assam/Orissa – 7 (14)
CP Berar – 34 (73)
CI – 12 (44)
Rajasthan – 34 (81)
Nizam – 45 (52)
Mysore – 33 (50)
TNK – 10 (15)
Total – 872 (1352)
It can be seen that Diwali Puja had hardly any affect in Mumbai and South as next day jumped 20-25% (normal holiday jump) in these places while at some other places the jumps were even over 100% where Diwali puja affected the film hugely.
Ra.One may well see a strong record or near record day one due to craze and 20-25% jump next day due to holiday and then word of mouth coming into play on Friday rather than the below par day one at many places and and 55% jump on day 2 which happened with Golmaal 3.
Shah Rukh Khan’s RA.One is all set to be the biggest Bollywood release ever opening in approximately 5000 screens worldwide. In India alone, the sci-fi flick will occupy over 3,500 screens, which is easily 30 per cent more than the last big release, Salman Khan’s Bodyguard, reports Mid Day.
This hasn’t left much room for this week’s other releases- Hema Malini’s Tell Me O Kkhuda and Himesh Reshammiya’s Damadamm.
The tabloid quotes Ashish Saksena of Big Cinemas as saying: “Shah Rukh’s track record for Diwali has been almost 100 percent. There is little chance any exhibitor would let go of the opportunity to play the movie as much as possible. We opened advance bookings for selected screens last week and they are all houseful already.”
Over 90% screens are reserved for SRK’s superhero flick in multiplexes. “Himesh’s last few films have done dismal business and Tell Me O Kkhuda doesn’t stand a chance competing with RA.One when it comes to star value. So the exhibitors have reserved over 90 per cent screens for RA.One. More money the multiplex makes in the first weekend, the better revenues,” trade analyst Amod Mehra told the tabloid.
After extensive promotions on TV shows and across 11 cities, SRK has thrown his last success card to ensure grand opening worldwide.
To be fair, there are a number of very favorable revies too from likes of Nahata,Taran and Khalid.
Table is set up for Ra.1 to post record numbers. Lets see what happens. I shall be watching with interest.
HMmmm Srk knew you could not pull it off why copy Tron!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Anonymous, mumbai, Qatar
Added 13:20 October 25, 2011the movie is boring evan it has big star imran zahoor, dubai, India
Added 12:29 October 25, 2011very pathetic movie….disgusting Anonymous, london, British Indian Ocean Territory
Added 12:05 October 25, 2011This guy (SRK) is kind of boring nowadays. He always want to be in a front line on the stage or any pictures with those funny and ugly composure …. still hungry for the fame!…. common SRK give yourself a break! Jodi, Dubai, United Arab Emirates
Added 11:53 October 25, 2011The review about the film should not be given to such detail as we have not watched the film yet and are very eager to view it in the Cinema. The story and sequences should have been a secret so that it creates a level of suspense for the viewer. Aqeel, Abu Dhabi, United Arab Emirates
Added 11:51 October 25, 2011A complete waste of time and a rip off from the English movie MEGAMIND. Greg, Dubai, United Arab Emirates
Added 11:51 October 25, 2011I have seen Ra.One yesterday but this movie seems to be the copy of Tron (Hollywood movie) I preferred Tron because it’s whole story was in correct sequence, whereas Ra.one’s story was unclear. ASH, Dubai, United Arab Emirates
Added 11:42 October 25, 2011the movie is so boring but the vfx i s good mayur, akola, India
Added 10:46 October 25, 2011They made us wait longer than 1 1/2hr actually screening started at 9pm 2 1/2hrs late. The movie is ok to watch, first 30 minutes entertaining, the next 40 minutes boring and lost, the second half is entertaining. Shahrukh has tried to put in all, comdey, fiction, romance, kidi fun…a movie not for the thinkers and pure entertainment seekers.. Mustak, Dubai, United Arab Emirates
Added 10:12 October 25, 2011All the best Sharukh… Sreejith, Dubai, United Arab Emirates
Some of the WOM is good as couple of colleagues who attended premiere yesterday had lot of good stuff to say. However, since evening have received messages from others who attended that movie is pedestrian stuff and boring. Quite confused on the mixed WOM .
if the WOM is credible at this early stage it seems to me that the film could go one of two ways — either the Bodyguard way where the initial is so massive that despite a big drop-off it gets to a big enough total or the Kites way where the initial is still big enough but reveals damage even in the very early period. Obviously the latter is a big flop. The former is a poor trender where the numbers flatter to deceive. Having said that with a Bodyguard people don’t go in with high expectations. They just hope for a passable Salman show. And so the disappointment can be less acute. With an RA 1 though it has to be more than this. For that matter Kites too was more silly than it was terrible (in the sense of being completely unwatchable). I obviously wouldn’t want to go to the theater for this but with Kites a certain laugh test wasn’t cleared. Some films just cannot be seen, some make the badness ‘fun’ at some level and Kites perhaps belonged more to this group. The larger point though is that not all flops are the same.
Of course it’s still early. Ra One could do a Ready do. But the reason I think it looks iffy for the film is that the reviewers that with a SRK film there is a lot more of the ‘kindness’ quotient all round. The reviewers who find it passable make it good, the ones who like it make it extraordinary and so on. It is only the uncommon reviewer who truly rips a SRK film irrespective of what it is. And so even so-so attention for this film means far worse than the same for other films. Taran and Nahata don’t count at all in this instance because they’re far too compromised. The rest of major reviews though suggest a better trendline. Here too some have been rather positive but a few have tweeted about not liking it too with reviews to follow. Either way a Bodyguard kind of result cannot be ruled out here. And the way the media/trade has set it up that would be considered a success. It really needs to fail completely for anyone to accept it as such and even there people will make excuses about how it’s made most of its money through satellite rights and what not.
By the way the second half being poor is a bad sign too because one assumes this is where all the SFX wizardry really comes into play. Nonetheless with the audience these days who knows?! Given their track record!
And in a way the likes of Taran, Komal and KJo are damaging the film by giving it a blockbuster before the audience see it, and the initial audience go with such expectations and come out disappointed. They should have just reviewed the film for what it actually is rather than giving in with their emotional inputs, I think thats exactly where the film is going to get hurt. These reviews are going to hurt the film. and I am sure it may not be a bad film at the end of the day but certainly not a milestone movie what these guys are claiming it to be.
Seems emotional quotient is really missing in the film and the special effects are no where near Hollywood quality like it was hyped.
In a few reviews they mentioned things that definitely shouldn’t be in children’s films – like gay jokes and jokes about condoms, etc. Not to mention one review mentioned that SRK’s developer character is an awful Tamil stereotype character.
This seems to be a fair piece on the film. It does touch on something important as a larger matter. I would call it the ‘burden of the colonized’. In essence people making such a film in India (not only in India) have the sense that they have to live upto certain Hollywood standards not just in technological terms but also as a matter of themes and ideas and so forth. The film becomes then a Hollywood ‘catalog’ without the skills and thought of a Leone behind it (Once Upon a time in the West) or in a more home-grown sense Sholay. The governing principle is often ‘we can do it too.. see.. this is like Iron-Man, this is like Spider-man…. etc’. The other problem connected with this is that one never tries to do more than produce a series of SFX and Hollywood references backed up by a flimsy plot. Because the ‘we can do it too’ sentiment never allows one to take the risk of first beginning with a credible genre film and then infusing it with the Hollywood references. Sholay clearly owes something to Seven Samurai or its Hollywood-inspired (and infinitely poorer) Magnificent Seven or to a film like the Professionals. There are all sorts of references in this sense but also to a larger Hollywood cultural framework from Asrani’s Hitler via Chaplin’s Great Dictator to the Ben-Hur allusion when the wheel comes off the tanga. But the mix is still very distinctively Indian. The story could only be conceived in that fashion in India. Similarly Leone makes allusions to canonical Westerns almost on a shot by shot basis in his great film but he also ‘thinks’ the end of the Western. He sees the curtain falling on this genre and the ‘cataloging’ of his film is then simply a tool to draw out that larger elegy.
But even with a more plastic and certainly inferior film like Krrish there is still a certain Bombay film logic governing the story. On the one hand the first half could be out of a 60s film. But secondly Krrish is about the new and confident assertion of the ‘global’ Indian. Here we see Krrish going to East Asia and saving the day. There is a certain Indian triumphalism of the moment evident in the film. So the Indian using Hollywood cues saves the world!
Finally super-hero films are not just about guys or gals doing great tricks and therefore the stories lending themselves to great SFX possibilities. This comic book universe is about much more than this. Michael Chabon’s Adventures of Kavalier and Clay does a good job of fleshing out in fiction some of what I’m getting at here but there are lots of important cultural studies of this popular art form as well. About how for example America of the 50s or 60s is refracted through Marvel or an earlier one through DC and so on. And this applies to other cultures as well (Japan is an obvious example). And so irrespective of the source and/or inspiration the final result must mean something at a deeper level, i.e. beyond the ‘we can do it too’ sentiment. And here Drona for all its horrible execution had the right idea. There is a massive hit to be resurrected from the ashes of Drona. For anyone who has the understanding and the imagination. And though I didn’t mind Krrish I wish Hrithik and his father would turn to something a lot more ‘native’ for another installment of the franchise (though the opposite looks to be happening).
I haven’t seen Drona, so can’t say anything about that, but I agree with the rest of your comment wholeheartedly.
This missing of the cultural context is a huge problem with any Hindi remake of Hollywood films (authorized or not), because so often I feel that the Hindi makers only look at the surface of the film — plot events only, in most cases — and are completely unaware of the “meaning” of those events.
Excellent comment Satyam. To add, I’ll say that another “terrain” that has a lot of potential (it isn’t a superhero film but let’s call it part of a “fantasy” genre) is Yamadonga — this film wasn’t very good, but the elements are epic and could, in the right hands, be an all-time classic (the original was a very successful Telugu film, but isn’t much of a film). Consider:
A petty thief curses the Lord of the Underworld in a fit of drunken irritation after a job has gone awry — for which the God (himself rather petty) punishes himself by getting him killed (i.e. his fate is changed; the deity cheats) so he can come to the Underworld and face the music. Once there, and much action (including an appearance by NTR Jr’s famous grandfather!) later, the thief steals the god’s sacred rod and busts out of the Underworld, and back to the land of the living… back to his lady love and settling scores with the bad guys…
Whatever one may say about Yamadonga, it was ITSELF, rather than derivative of something else…
Sorry to contradict you, Qalandar, but actually there have been a whole series of Telugu films where an ordinary (but clever) human goes to Yamaloka and bests Yama in a battle of wits, and then uses that experience to resolve his problems back on earth. They are all, in a way, remakes of the first one, called Daivantakudu, starring NTR. I saw this as a child (in the 1950’s) and really don’t remember much about it, except that it was very funny. I’ve never been able to find it on dvd or video. I wouldn’t be surprised if the original was destroyed or in no shape to be reproduced. At any rate, there was a later remake, again with NTR, two further remakes, one with Chiranjeevi (I think), and another with Mohan Babu (who played Yama in Yamadonga), and of course now Yamadonga. I might have missed one or two other remakes along the way. 🙂 In fact, in Yamadonga, one of my pleasures in seeing it was some tongue-in-cheek allusions to these older films. Of course it can be enjoyed for itself even without being aware of the previous film history, but I’ll have to say that it is highly derivative. 🙂 The details of the plot varied in each film, in terms of the exact circumstances of the protagonist, and how he ends up in Yamaloka, but the basic device of a not highly regarded human outwitting Yama due to his human attributes is common to all of them. And that device no doubt goes back to Savitri outwitting Yama to save her husband’s life. 🙂
Thanks sm, that’s great to know — an entire history here I was unaware of. But perhaps what I should clarify is that what I was thinking of was “derivative” in a cultural sense (i.e. all the progenitors you point to are Telugu films, and the “original” ties into the very notion of NTR Jr’s stardom, i.e. his genealogy — it’s a bit like when Abhishek dons the coolie uniform in Jhoom Barabar Jhoom, he isn’t “derivative” of his father in Coolie, but it obviously IS an homage/allusion to that film. With Ra-One, from the trailers, it is simply trying to replicate a formula (in this case a Hollywood formula) — rather than pay homage to it. [In the same way, a Bunty aur Babli pays tribute to certain kind of masala movie/moment, but is not derivative in the way that an Om Jai Jagdish or Kuch Na Kaho is, in many respects simply a recycling of earlier, better films.]
Oh, yes, Qalandar, I understood what you meant by “derivative”, but that term can also be applied in the purely cinematic sense to Ra.One. From all I’m reading, the complaint about the VFX seems to be that they crossed the line from homage into copying, hence becoming derivative rather than original. In that same cinematic sense, Yamadonga, and certainly its predecessors are derivative — some of them even used the same sets and set design for Yamaloka. In the cultural sense I think what seems to be the problem with Ra.One (which I felt from the promos) was that it’s not “organic” to the culture that it purports to represent.
(There was also a lot of homage in Yamadonga, too. Several of NTR jr’s speeches in Yamaloka are riffs of speeches given by NTR in other puranic movies, as well as his political speeches while campaigning. As I said, such things only deepened my enjoyment. My spontaneous reaction when I saw NTR come on screen was, “Now I know why this was a big hit!” Unfortunately now that device has become cliched, and they regularly have NTR appear via digital magic in a number of movies, and some poor guy has the thankless task of impersonating NTR’s voice and speech patterns to deliver the new dialogs. I find it all very depressing.)
Re: “In that same cinematic sense, Yamadonga, and certainly its predecessors are derivative — some of them even used the same sets and set design for Yamaloka.”
Ah, that’s also a good distinction: visually and technically (as opposed to thematically/symbolically), even without seeing the “progenitors” I can well believe Yamadonga is derivative. That is sadly true of much of the best popular cinema (even in Hindi, barring a Sholay or an Awaara, very very few classics of popular cinema are anything other than derivative when it comes to the visuals) — but at least the best films have the thematic freshness that is nevertheless conscious of a history and a tradition, and that has a “take” on it….
PS– far from being sorry that you contradicted me, I must thank you: the “epic” elements of Yamadonga acquire an additional dimension in light of your comment. That is, to the “mythos” of the hero journeying to the underworld and being (in some sense) re-born/born as a hero, I can see that your comment adds the element of the Indian popular cinema family drama — where the (new?) star acquires an aura after wrestling with a deity (perhaps his predecessor — a nice touch that NTR Jr. wrestles with the Yama who was himself a hero in an earlier incarnation! And of course NTR Jr. is very much heir to his grandfather’s legacy in terms of looks and how he has tried to project himself, although the stature is of course not there). This kind of “intertextuality” is a far cry from the sort of “I love this film, let me make it in Hindi!” vibe I get from a Zindagi Milegi Na Dobara or a Don — note that the critical objection isn’t premised on an opposition between “native” and “foreign” (except inasmuch as a certain colonial history makes the equation of “foreign” with “worthy of emulation” within certain social classes more likely); but these films not only have nothing interesting to say about their Hindi predecessors, offering no new insight or fresh take; they have nothing interesting to say about their Hollywood predecessors too! The director of “Wake up Sid” makes that film because he believes that is the only way to make a film — the aping of H’wood (or _______) is almost unconscious — for contemporary multiplex B’wood directors, “good” films HAVE to be this way (otherwise they are films targeted at some real or imagined masses of people “not in the know”). Whereas, the same is not true of Yamadonga, but is true of the very regular, run-of-the-mill NTR Jr. starrer Kantri — the latter is completely derivative and mediocre (as would be a Singham in Hindi), but the former, even in light of your note, does not strike me as derivative.
The only thing “derivative” about Yamadonga is the device of the hero going to Yamaloka and having a battle of wits with Yama. I haven’t seen all of the earlier films in this subgenre, but i was only referring to this aspect in using the word derivative. BTW, the Yamaloka set of Yamadonga was definitely not derivative! I believe it was the largest set in all of Asia are something, and it took them over a month to take it down when all the filming was done.
As far as the intertextuality or NTR jr’s genealogy goes, I think it’s important to keep in mind that Yamadonga was his first big hit (Sinhadri, which is usually called his first hit, preceded this, I think, but it wasn’t as big a hit as Yamadonga). Because of this, he was still not only unacknowledged and ostracized by his father’s family, but was still the target of an active campaign by his uncle (Balakrishna) to evict him from the film industry. In view of that background, the call to his grandfather to confirm his legitimacy becomes all the more significant and poignant. I, at any rate, felt that the dialogs delivered by “NTR”, to the effect of, “You are my heir, what do you have to fear? You can take on anyone and everyone and defeat them!” spoke more to the real life drama of NTR jr.’s life, rather than his character’s life within the film. Allusions to real life events and relationships are not uncommon in Telugu, or other Indian films, but I thought this went beyond the usual evocations to become a proclamation, and even a challenge. Very fascinating dialogs.
The BOI write-ups are very defensive and are just setting up a potential crash and justifying that a big drop is the norm. This is total BS.
If 3 Idiots can make 120 crore AFTER its first week there are no excuses for “different” models and what not. A big crash of 80% is not even the biggest openers in Hollywood can be proud off. Lets see what happens with Ra-One because its very unclear from the early reviews whether this one is going to work big time. Always felt it was risky but the marketing has been incredible and done the trick to give the film as big as opening as possible.
Point being how does one explain 3 Idiots’ box office run with this kind of write-up?
There is clearly a different industry standard. 20 years ago a 40% drop may have been considered the norm. 10 years ago maybe 50%. 55-60% is fair game today for a big film. But 70-80% and your still talking about a film that by in large is not liked and living on first few days hype.
glad you guys are discussing yamadonga and i have once precisely asked this question to him where no one is bullish enough to make its hindi remake and very aptly there is no actor cum dancer to pull off the role
ntr junior strength has always been dancing ( and he is the best in country right now but he was very decent there to)
there are hrithik and shahid ( who are very apt in jackson style of dancing but are nowhere in terms of classical and are hardly carry that manly look and acting presence)
I don’t know how much effect the negative critics’ reviews will have on the audience. But if the viewers share these reactions, the film could end with very bad WOM, even though the collections will be good because of the initial hype. What I wonder, though, is whether and how such a scenario will affect the opening of Don 2.
Doubt it will have much of an effect given how different the films feel. The latter is also working off of the precedent of the first Don which even if I disliked it seems to have enough fans to suggest it’s a safe bet irrespective of what Ra.One does.
I tend to think this sort of thing doesn’t really dictate how audiences make their choices. I mean I don’t think they’ll feel “cheated” by one campaign deeply enough to effect their moviegoing thereafter. It’s probably naive on my part but I think the content decides whether people will attend a film, not just the star’s presence and promotional history.
Reviews are not more important than they used to be because a multiplex audience is quite cued in. But also there’s usually a general correlation between the overall trending of the reviews and the box office performance. The only exceptions to this rule are the Salman kind of masala film or the Akshay kind of comedy which the critics often sneer at even when they’re not completely negative on the films and also the Sarkar Raj kind of genre which is simply too ‘forbidding’ for a larger audience and hence good reviews don’t necessarily mean a huge box office run. But by and large I haven’t seen a film that got overall negative reviews and still did very well. For SRK though the reviews are also important in another sense. Because his films cater to a certain demographic before all else which is represented in the media as well including in an ideological sense. He stills gets the kindest reviews for this reason (i.e. pound for pound) and for the fact that he over the years fostered the best relationships in the media. So the reviewers that are not very kind on his film would possibly rip the very same films apart with someone else. There are very few reviewers who are completely neutral and simply judge the film. I am quite certain Taran and Nahata too would have been unkind on it with many other stars. They would have said ‘SFX isn’t everything, you need a story too.. and so on’. At the moment they’re calling Ben-Hur and Lawrence of Arabia!
On Don 2 the thing is that original film had a moderate opening but remained relatively stable. final gross was alright but hardly great, specially relative to the cost of the film as well as the enormous advertising campaign. SRK himself said recently in an interview that the film did ‘theek thaak’. But if this sequel simply repeats the performance of the older film it will easily do 100 crores and maybe get into Ready territory. Ra 1 might impact that film to some degree but that will be more than made up by the fact that he will again launch the mother of all campaigns for the film. Do think the trailers are slick but the disadvantage is that this time he cannot quite get the remake hype. The sequel too doesn’t mean as much because the original wasn’t a huge success or anything. Finally Farhan Akhtar has never been the mass hit kind of director. Still once the marketing goes in full gear and coupled with the Christmas/New Year holidays he should have some big numbers and on the positive side this film is much more likely to sustain. I am certainly interested in it and unless the reviews are negative I’ll probably show up.
Business Talk With Taran Adarsh
On your mark, get set, go…
October 26, 2011 – 07:40 IST
The wait is over! Every year, a number of biggies are slated for release during the festival of lights [Diwali] and this year is no exception. Touted as the most expensive film made in India, RA.ONE invades the theatres today, Wednesday, 26 October. The film is expected to shatter all previous records and set new ones.
The 100 cr club has become a status symbol these days. You success is measured by the number of 100 cr films in the kitty. Of course, RA.ONE is sure to join this club, what everyone is keen to know is, how fast will RA.ONE attain the feat? Will it hit a century [100 cr nett] in its opening weekend itself?
While Salman is synonymous with Eid [WANTED, DABANGG, BODYGUARD] and Aamir with Christmas [TAARE ZAMEEN PAR, GHAJINI, 3 IDIOTS], Shah Rukh has an enviable and unbeatable track record in Diwali. Films like DILWALE DULHANIYA LE JAYENGE, DIL TOH PAGAL HAI, KUCH KUCH HOTA HAI, MOHABBATEIN, KAL HO NAA HO, VEER ZAARA, DON and OM SHANTI OM have rewritten history, turning those Diwali weeks more festive than ever. RA.ONE is expected to cement the status of SRK as a force to reckon with.
That brings me to TELL ME O KKHUDA and DAMADAMM, the other two films opening simultaneously with RA.ONE in the festive week. Irrespective of the merits of these two films, the business of these two films is bound to get affected due to the RA.ONE wave. In fact, with RA.ONE having an extensive release across the globe, these two films have been relegated to the backburner completely. Not only is the screen count limited, even the shows have been limited at prime locations.
Here’s hoping the three Diwali releases bring sunshine and cheer for one and all. Here’s wishing a sparkling Diwali to everyone within and outside the industry.
Ra.One took a extraordinary start at the early morning shows in Mumbai circuit. To have house full boards at multiplex shows at 7 and 8 am is phenomenal. Early shows at multiplexes are mainly restricted to big cities in Mumbai circuit while North gets going around 10.00 am.
Ra.One Rocks Rajasthan
Thursday 26th October 2011 11.00 IST
Boxofficeindia.Com Trade Network
Ra.One has taken a huge opening in Rajasthan which is traditionally not a big circuit for Shahrukh Khan starrers. In Kota the very early morning shows went housefull which is extraordinary especially considering Rajasthan is die hard Salman Khan circuit.
All this would’ve been a cause for celebration but Im still very sceptical of the film.. Wasnt expecting anything extraordinary but Im still wondering whether to spend money on it.. My friend’s forcing me to buy the tickets for tomorrow. Dunno, lets see!
just came back from the film. Avearge I would say. some jokes are quiet funny…. like the lee’s 3 sisters, others pukeworthy. the cst/vt train sequence is very well executed and also a fight sequence at Mumbai airport are well done.
This will have a huge opening due to SRKs star power, but will crash after that and may just end up doing 120-130 Cr. The multiplex where I saw the film was houseful, with a substantial under-15 population… you never know whether the kids will like this or not. If they like it, this has the potential to do 150+ Cr.
so 50-60 cr just in promotion which loosely started from last year itself( when toi in its first page carry the hoarding of ra-one as this year’s diwali release ) …a movie which is releasing on more than double the print count of 3 idiots …and here we have trade analysts who are busy promoting 4-5 days before the release..
all this is good but it go nowhere when the movie itself lack content and soul
Cast: Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Armaan Verma, Shahana Goswami, Tom Wu
Directed by Anubhav Sinha
Rating: Not even One
Science fiction is an oxymoron. And when this genre is sprinkled with moronic humour and logic takes a beating from hell, you know you’ve punched your tickets for ‘RA.One’. With metallic blue and red costumes right out of Falguni Pathak’s wardrobe, this out-of-console experience offers laughs, dances and androids touching humans in more ways than considered socially acceptable. Insert coin to read more.
The film sweeps us into a video game fantasy where anything is possible (with a 175-crore-budget, it better be). Game developer, Shekhar Subramanium (Shahrukh Khan) wants to earn his son, Prateek’s (Armaan Verma) love and respect. And the only thing that gives Prateek joy is to see his joystick twiddling to spell doom for the most vicious video game super-villain ever. So daddy makes a baddie just like that and calls it RA.One (Arjun Rampal). The game also has a not-so-indestructible superhero called G.One (an emotionally challenged Shahrukh). Please read the box carefully for the 25 permutation-combinations in which RA.One and G.One can kill each other (something to do with the heart being in the body and not in the pocket or anywhere else during combat).
Anyway, it gets nasty as our virtual warriors tear out of the game, ‘Terminator 2’-style. Also, thanks to some goofy programming, RA.One is hell-bent on killing Prateek. Naturally, G.One has to do the rescuing and being an android, do it without getting teary-eyed or romantic with Prateek’s mum, Sonia (Kareena Kapoor). But who said robots can’t ham or chant prophetic life-changing verses coded by its master? No.One!
Humour based on linguistic stereotypes may have worked in ‘Zabaan Sambhalke’ but now it hardly earns a chuckle. This is assuming the average audience intellect dictates that Tamilians don’t always say ‘Aiyoo’ or pronounce ‘keys’ as ‘kiss’. And even if they do, no amount of laughter track can make this seem funny. No.Fun!
‘RA.One’ does what no other Sci-Fi movie has done before: it mocks itself. So, the superhero who is manually stopping trains in one scene, is also burning his crotch or sneezing out metallic wires in another. No respect.
Shahrukh’s robotic expressions will remind you of his ‘My Name is Khan’ role, as he confuses machines with differently-abled humans. Kareena’s character covers the entire gamut of expressions but isn’t memorable or mentionable enough to be regarded. Arjun Rampal has bagged his dream role: an android with mechanical expressions who allows his body to do the talking. Good job, Arjun Rampal’s body!
The VFX award would go for most battle arenas, inspired from many popular games. It wouldn’t go for the local train swishing out of CST station like a PowerPoint slide.
It’s convenient to say that if you have no expectations from ‘RA.One’, you wouldn’t be disappointed. But if you feel so little for the film, why go to watch it at all?
Ra.One has taken a historic opening all over India. It was phenomenal be it multiplex dominated Gurgaon or even a small centre like Alwar in Rajasthan which opened to 100% collections. Practically every circuit is going at record pace but Diwali Puja will slow the collections from 2pm onwards. If the film was to continue at this pace all throughout the day then the first day all India record will beaten by a distance.
There is a thought that the momentum is so huge that Diwali Puja may not affect Ra.One but that looks unlikely as bookings in late afternoon and evening are slower compared to around noon shows in many places. It is certain to have some sort of affect on collections, just a question of how much.
The film is sure to set a record in Nizam as that circuit is recording collections which are well above anything seen before. West Bengal and Mysore are also likely to hit first day highs. The rest of India is dependent on how much Diwali Puja affects the collections from 2pm onwards, if its just 10-15% then there will be new records all over.
Wednesday update – I: ‘Ra.One’ has mind-boggling start, business at an all-time high
-By Taran Adarsh, October 26, 2011 – 12:52 IST
RA.ONE has started with a bang. The morning shows, which commenced as early as 7 and 8 a.m. at various places, started on a deafening 95% to 100% note, while 9 a.m. onwards, the occupancy was 100% across the board. Even at certain mass-dominated centres, where the business is not at peak so early in the morning, reported full houses.
The single screens as well as multiplexes have started on an earth-shattering note, although a section of the industry was feeling that the start wouldn’t be massive in view of the fact that Diwali is being celebrated today. Generally, film business remains low-key due to the festivities and pooja ceremony being organized at homes and offices on Diwali.
What’s noteworthy is the fact that RA.ONE has been released extensively across India. Not just the number of screens, even the number of shows at plexes has been at an all-time high, with as many as 28 to 30 shows a day being performed at a number of cineplexes. That too, at inflated ticket rates.
I think the reviews by and large are pretty scathing. The one that are overwhelmingly postivie seem contrived and superficial. Even the ones that are mildly positive seem to be very defensive.
Anubhav Sinha was a dumb choice for a director and SRK, while otherwise very smart has no script sense in a way say, Aamir does.
He seems to suffer from a misconception that one just needs to put in all crowd pleasing elements and viola – a blockbuster masterpiece is born.
I dont know if anyone watched Rajini’s cameo scene on Youtube. It looks so lame.
Hard to say what the BO fate will be as reviews dont really matter. But, safe to say that other than a potential biggest first day, no other BO records will be broken.
We have always known that Taran,Komal and BOI are very seriously compromised. This movie just underlines how shameless they can be.
“Shah Rukh Khan’s ungainly mannerisms as a Tamilian…”
Not exactly shocked by this but it seems to be one of the consistent points being made in the reviews. For the Hindi film media to be taking note of it, though, it must be really egregious this time around!
On a slightly different note, hope SRK learns a lesson here.
There are several ways to achieve and maintain superstardom
Amitabh did it with sheer talent and appeal where a non-existent script sense and ovetr-exposure didnt matter. Salman had charisma and a certain inexplicable connect which made an absence of real acting talent and a lack of scriopt sense/street smarts irrelevant.Aamir a decent but not a great actor, not blindingly charismatic like Salman chose to do it with smart risk taking and great chopices and an unfaltering script sense.
SRK partly due to his own tendencies and partly fed by psycophants thought it is all about manipulation,alliances,publicity and pandering – manipulate the media and the audience, forge alliances with powerful people, be a publicity hound at all and any cost and pander to whoever can positively impact his stardom- be it certain communities, age groups,mentalities etc. And, it has worked. But can sustain only to a point.
Even a lot of the negative reviews are still relatively ‘kind’ because of SRK and the ways in which he’s courted the media over the years. With most other stars the reception would be far more negative. With Abhishek in the film the reviews would be like Raavan’s (pun intended)!
Ra.One Unlikely To Break Day One Record In North India
Wednesday 26th October 2011 18.30 IST
Boxofficeindia.Com Trade Network
Ra.One is unlikely to break the first day records of Bodyguard in Delhi/UP or East Punjab. The film was off too a flyer in both circuits especially Delhi NCR and Punjab but collections were lower from around 2pm.
Bodyguard put up a total of 4.19 crore nett in Delhi/UP and 1.86 crore nett in East Punjab on day one making it a North India total of 6.05 crore.
Ra.One is probably looking at a 4.75 crore nett combined total from these two circuits obviously depending on what happens it in the late evening and night shows but even if they were go to 100%, the Bodyguard figures seem out of reach.
Down South in Nizam its a totally different story, Bodyguard collected 1.14 crore nett on its first day here and Ra.One could be anywhere between 1.25-1.50 crore nett as it is doing extraordinary. Nizam is a muslim audience dominated circuit so Diwali Puja has a much lower affect on collections
Ra.One Takes A Smashing Opening On Diwali Day
October 26th, 2011 by Komal Nahta
Shah Rukh Khan’s superhero film, Ra.One, has taken a very good opening at the box-office windows today (Wednesday, 26 October).
In theatres playing the 3D version of the film, the opening was 100 per cent. Cinemas playing the 2D version of Ra.One witnessed 70 – 100 per cent occupancy. Don’t be surprised at the less than 100 per cent collections as today is Diwali, and traditionally the Diwali day is considered to be a little dull for the box-office as a lot of Hindus do not go to the cinemas as they are busy with pooja, guests and other festivities at home.
Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.
This whole ‘diwali is traditionally dull for movies’ is an excuse that first cropped up with Don when the opening was far less than expected. I’d never heard this excuse before this. Ever. Now suddenly there’s nothing surprising about this as people are all busy with the festivities. Not that I am denying this but if this is such a big factor and business is so adversely affected what’s the diwali release hype all about?! And again never heard this excuse before Don when it was introduced in the bloodstream by such trade types and bloggers watching out for SRK’s interests. SRK’s own diwali hits in the past never had this excuse raised. Interestingly even after Don this point wasn’t brought up for OSO because of course that film opened big and seemed to be a winner right away. Saawariya which released at the same time got big numbers over the same period and eventually tanked but it was still huge initially.
Exactly.If Diwali is being used as an excuse, why the need to release it during Diwali??
A well-liked film does get a few extra crores with a rightly timed release but a poor one ( which Ra.One ostensibly is ) does not gain anything.
However, if Ra.One underperforms in a significant way, Don 2 WILL suffer inspite of your assertion to the contrary yesterday. A significant failure dramatically alters the media narrative and this coming on top of MNIK which itself underperformed will likely affect the narrative. And, SRK is one star whose films rely a lot on what the media feeds the guileless public.
I just don’t see it that way. Logically this makes some sense but given how removed SRK has been from the narrative of his industry for the past year or so (maybe longer) all bets are off. Ra.One’s promise was/is not Don’s. I’m saying all this as if i’m defending the Don franchise. Time for a shower.
yes that’s not a bad insurance policy even if he sold this as his big film this year (though I’m sure we’ll forget this by the time the Don media blitz takes off!). In any case will be checking it out unless reviews are totally negative which is very unlikely. If anything some of the reviewers who are negative on Ra 1 will be more than ‘making up’ with Don!
until and unless bw actors learn the truth that the script is the real hero – whether it is srk, abhi, akki, big b….all are putting themselves under the axe……this is where aamir has been scoring in last 10 years…slowly (painstakingly though) but steadily….damn! u spend 80 crores on a movie and can’t get a tight script???
Satyam For some reason, I am not able to reply or post a comment with a link. Anything going on here? Wanted to post Komal Nahata’s actual review, Its just about average it seems after his initial Blockbuster claim.
After his initial views on it (after watchign 40 min preview), He is a bit moderate here after watching it in its full glory. He points out some cons here as well. Where as Taran, who labelled his 40 min preview with a review tag for the entire movie. As I said this elsewhere, is this not unethical journalism? he bascially lied to the the pyaing public, This in a sense give an indication that his review was sold, Which in turn only hurt the film. The initial audience actually went with really high expectations, and come out disappointed. I know of some SRK loyalist who have panned the movie (Aseem Chabbra being one of them). At the end of the day, It maybe an average affair as a movie on whole, But with these gimmicks they have damaged its prospects of breaking some recent records that were achieved by Salman or even Ajay.
just saw the movie in a bangalore multiplex..the second half is a huge disappointment and a colossal waste of money..there’s no emotional connect whatsoever…audiences were literally begging to be let off
i’m amazed..srk has to just mouth ten tamil lines and he can’t even get to do that properly in his own movie (the contrast with aamir is just too obvious here who i’m sure would have perfected his diction)
some of our reputed reviewers should be sued for cheating their followers
Nahata is hardly ethical anyway. Nor Taran. Even some Taran haters turned into loyalists when he praised Sinha as director.
I’m not surprised at all with the “game” played here. Unfortunately it sounds like the “game” is bad as the Ra-One game!
My heart really goes out…well not really.
With all the ticket hikes, screen space, crazy shows, months of publicity, overseas singers…surely Diwali cannot affect it so much as to not break BG’s opening day record? Especially with all those glorious write-ups by our trade analysts reporting the “unprecedented” hype, the huge bookings etc!
The theory that they have overhyped the film might be of substance. Nothing is worse then then when you think you are eating a 7 course meal and you land up with a Happy Meal, 2 for the price 1.
And before someone says I am a hater…I would like to say it is the politics and stupid asskissing and pandering that is bringing this type of response. Whether SRK is part of that machinery or not is really of no concern. The crux would be the idiots who accept the payment and/or bend over gladly to write that nonsense. They are the real crooks.
Yes, But I think Taran is the 3rd wheel in Kjo and Srk’s relationship. Karan nahi to Taran hi sahi. LOL ( I know out of the line here, but oh well, With SRK’s sense of humor I am sure he wouldnt mind it right? )
It is true that these major trade figures are much more in bed together than they pretend to be otherwise. The whole idea of coming up with different reports on a film or somewhat different numbers and so on is quite manufactured. Or else they’re just selling producer totals.
Historic Opening For RA.One
by Rohini Nag (October 26, 2011)
The first-day collections of RA.One are in keeping with predictions. Yes, the Shah Rukh Khan mega-venture is well on its way to becoming one of the highest first-day grossers of the all time. Opening on the auspicious occasion of Diwali, ticket sales are growing as the day wears on and many circuits have already reported bumper numbers. However, some tradewallahs fear that Laxmi Puja, observed in the evening, could affect collections. Others disagree as the momentum is growing stronger with every passing show.
Shyam Shroff of Sringar Films in Mumbai says, “RA.One has begun with extraordinary numbers. It has had a 100-per cent opening. The auspicious occasion has defiantly given the film a wonderful start. It will enjoy a fantastic first day.”
According to Rajesh Thadani of Multi Media Combines in Mumbai, “The opening at singleplexes is around 60 per cent and in multiplexes, 90 per cent. The numbers are only growing.”
In Delhi-UP circuit, Sanjay Ghai of Mukta Arts says RA.One has taken a better opening than Bodyguard. “It has had a fabulous opening of 100 per cent and will create history in Indian cinema. The film will wrap up its first day with great numbers as the film is exceptional in all respects.”
In East Punjab, Surendra Saluja of Lakshya Movies, adds, “RA.One has taken an amazing opening and collections are expected to grow during the evening and night shows. The film had an opening of 70 per cent and, after the noon show, 100 per cent opening. It is a very good movie and the numbers will be astounding.”
In Rajasthan, Vasudev Chachan of Sunny Films says RA.One opened at 81 screens in Rajasthan circuit. “Since it is Diwali, the initial shows had an 80-per cent opening but collections improved with the noon shows. The film will defiantly have a great run at the box office. Shah Rukh Khan has made a smart choice to release the film on Diwali.”
In CI, Ashok Choudhary of Neha Movies says the film opened to 80 per cent collections, which then grew to 90 to 100 per cent by noon. “RA.One will have a better second day than opening day and will create history with its weekend and first-week collections.”
In West Bengal, Kamal Mukut of Mukutwala echoed this view, saying, “RA.One opened to 100 per cent collections and cinemas were running house full from the very first show.”
In Orissa, Jeetu Khandelwal of Movie Pioneers concludes, “RA.One opened with 100 per cent collections. The film has had a bumper opening and will generate inspiring numbers in days to come.”
@ Satyam, Going by all these early reports, WOM, BO claims, Positive and Negative reviews, and whatever info we have so far. Where do you think this is going? What do you think will be reported opposse to what it actually will be? Also, the overall picture where do you think it will stand when its at its last leg?
What is that with the clip (above) showing public review after the film?
How shamelessly it has been tampered with. Suddenly you start hearing a cricket commentary drowning the voice of the man, and then those people who said they liked it are heard to say – I don’t like the film 😀
How stupid to be so careless in their tampering.
Well anyway, I’m off to watch the film.
The reaction (especially public – from tweets and fb) give me a sense of deja vu. It was the same during ‘Raavan’ where the harsh attacks which were extremely unfair killed the film.
But unlike then, here there seems to be a counter attack – and what we’re seeing is WAR! With Rocky and Jeevan aggressively contributing here and others taking a similar stand, but ‘quietly’.
On other places it’s the opposite. The picture is not clear at all. I guess the real picture will come out when all this dust settles – if anyone will allow it to. Hope it’s not a prolonged war.
I read your response.
>I should make a larger point here that related to all of this is the whole subliminally communal (minimally so) ‘Khans’ argument.
I don’t agree with this communal angle.
>SRK is at the other end of this. He still gets the kindest treatment all things considered
Perhaps because they aren’t sure which way the film is going. So if it is just average, their review will pass muster and so also if it succeeds.
**I was actually talking about these tweets/fb comments which are extremely harsh.** and flood the internet as it did with Abhishek too.
I agree though that the media is also really harsh with Abhishek.
my earlier sense was a Ready like gross, possibly off a stronger initial. I think looking at things currently they would be lucky with 120 crores. The thing is that with certain films you can have a certain stability if you keep a base audience happy. With Ra 1 I doubt anyone is happy from SRK’s traditional base to those in it for SFX. with Bodyguard too there was minimal stability to get it to that week 1 number. Obviously it did a fast fade but it wasn’t the fastest possible. That’s something like Kites and it seems to me that’s the scenario we’re looking at here, after adjusting for inflation and screen count and whatever else. Doubt it will do Bodyguard numbers, I’d be very surprised if that happened (i.e. final gross). The question now is the extent of the damage.
By the way let’s look at the SRK track record after 2004, when he had MHN and VZ in the same year as well as positive critical attention for Swades. In 2005 he just had Paheli. In ’06 he had KANK which tanked badly after a great start, Don which did reasonably though never had those ‘wow’ numbers. In 2007 he had a super with OSO and CDI. An Aamir kind of deal, a big commercial grosser, a smaller critical and commercial success. In 2008 he had RNBDJ which did very well but the numbers (initial and final gross) paled in comparison with Ghajini’s. Nothing in 2009 really (Billu Barber). In 2010 a very weak Indian performance on MNIK. In 2011 Ra One which looks all set to tank and perhaps flatter to deceive with a final gross which will still be higher than most other films because of the initial (unless it’s worse than it seems right now). Don 2 should do well but Farhan Akhtar doesn’t make huge mass hits. He isn’t that kind of director. Next year he has Yash Chopra’s film on Diwali but is anyone going to bet that a stale Yash Chopra is going to break all time records or anything?! But even if he does that’s a year away. We’re looking here at a 6-7 year period in which Aamir has RDB, Fanaa, TZP, Ghajini, 3I, not to mention producer success in something like Peepli or JTYJN. Really don’t see what the comparison here is. Similarly Salman has 3 120 crore or more grossers in a row and will minimally have these with his two next year (though ETT remains tricky it will get a massive initial). So one can look at Aamir’s must longer and more sustained, even stunning trajectory or Salman’s more recent, concentrated one but where he is nonetheless producing big numbers out of nothing films. SRK definitely has the initial in his favor, he can still produce a big one with the right marketing and so on but note how Don even with all the hype did not break any huge numbers (sure it had the JeM competition but that film was always sluggish and for that matter even OSO had Saawariya which did great over the weekend but the OSO numbers were still very strong) nor did RNBDJ or MNIK. So even the initial cannot be taken for granted. Here’s Salman producing them almost effortlessly and on the other hand SRK needs these massive and very expensive campaigns. Which is not to say he still isn’t a force to be reckoned with but there are definite reinvention problems and he hasn’t solved them for a while despite all the hype.
I get back to my favorite Rajesh Khanna example. The guy had superhits, multiple ones in 1974, was getting hits after this also for a while. Obviously he didn’t evaporate overnight. His decline was dramatic but it was also hastened by the competition. It’s not as if he stopped getting initials after his peak period. But Khanna faced some special historical forces and certainly a once in a lifetime competitor. Neither holds for SRK. Certainly a guy with audience base can keep making big projects viable. But the cost of doing so is increasing. Frankly he hasn’t aged in the best possible way compared to Aamir and Salman. All these things count. He needs to now hit one out of the park with Don 2. A solid success is fine too but SRK’s ambition (a perfectly reasonable one) is not to just produce a Singam-like hit but show he can still play in the big leagues and outgun everyone else. And this is something he’s had a very patchy record on for a while. He needs to do some serious rethinking but the problem as it is for many stars in his position is that the reinvention sometimes requires a certain downgrading in one’s expectations of oneself and this is always hard. If you however keep thinking that you’re going to outgross whoever has the big numbers you make decisions accordingly and you get into trouble. Ra One could have been a very big one. Certainly the hype got the audience in. But to try and do so with Anubhav Sinha is to really start off on the wrong foot. You really need a script but even more importantly a director with strong narrative control. Even in Hollywood just SFX without an adequate script fizzles out quickly.
and again these things are also relative. I’ve anecdotally heard in many quarters that it’s over for SRK, that he’s getting old, or it’s not the same and so on. No one ever says that about Salman let alone Aamir. They’re all the same age. It’s a question of reinvention really and SRK hasn’t found the right combination yet though again it’s not that easy to do this for various reasons including the burdens of one’s own history and self-image.
For all this I will be showing up for Don. At least the trailers look slick. And even I’m over the whole remake politics and so on!
I am not counting out SRK just yet but Aamir and Sallu bhai are clearly ahead of him right now. and totally agree with what youve stated above. although that Yash Chopra film might be breaking records because last time with V-Z it broke first week records.
Now that you have mentioned Rajesh Khanna and the competitior that he had. One thing comes to mind, Again, I was very young then but one hears stories that His Aaj Ka MLA and Inquilaab were released on same day and both having a political backdrop, Rajesh Khanna feared that his movie will tank and he diid all in his power to buy bad reviews also released his movie by muscling in more movie theaters for his release, but none worked and his movie indeed tanked. Is any of this true? Or if there is any other side to it? Would love to know this.
With Yash Chopra, as mentioned maybe a bit staled by now unless its something dramatically different then his previous outings. Also, there is a competition with Khiladi 786 (whatever little that it does) it will still damage srk/yash raj prospect.
Aaj Ka MLA was a washout though the media played it up against Inquilaab. The latter wasn’t a big film by Bachchan’s standards either though it still a profitable film. It was given a B rating by Nahata at the time (note the ratings were often stiff for Bachchan). Wouldn’t call it a hit by any means (again using Bachchan’s lofty standards) but it wasn’t the failure some of the media portrayed it as either. Do think the combo of a somewhat helpless Bachchan for most of the film combined with the vigilante ending was more than at least Hindi film viewers could digest.
On Khiladi 786 I don’t see it doing much damage unless Akshay’s fortunes increase drastically. Rowdy Rathode or even Desi Boyz is one thing but this just doesn’t seem to be a very credible project. Unless I’m completely wrong about it
I think you’re massively underestimating Ra.one’s BO potential. How did you arrive at such a low number ie. 120 cr (or even lower than that as you suggested 100 cr might be a struggle)?
Really, despite the mixed reviews and ‘apparently’ less than positive WOM, I fully expect this movie to do 175 cr+ business. 🙂
I mean BG which just came by without much ado, had poor reviews and poor WOM almost did 145 cr!!!
The film can tank for sure. Whatever it makes will probably need to be a 2 week deal as Rockstar will definitely hurt its third week onwards performance. But I think one can only know after the weekend is done. Monday will be crucial.
yes with all this negativity it’s hard to imagine there’s no damage in the numbers at all. The question is how much. And I think,as you’ve suggested too, that BOI’s defensive reporting doesn’t portend well. It might well show a bit of a jump tomorrow in which case some of the trade pundits will exaggerate this aspect but it’s about the longer 5 day period at this point and how it does from day to day. Just mean at a relative level otherwise numbers will be big any which way.
you’ll be surprised at the final numbers here.. on 100 crores I said that would be a struggle only if the 18 crore first day number was correct and if this wasn’t maintained going forward. If it does 18 crores for the next five days it’s at 90 crores for the 5 day period. But that kind of stability would belie some of the reviews and WOM. It could be higher than 18 first day, maybe a bit higher the next day but eventually the drops will kick in. Assuming it’s 18 on day 1 and let’s say even 20 on day but then starts falling relatively rapidly the film won’t get to 100. But I have some caveats there. Consider the Kites or TMK models. Films can fall dramatically fast with all the hype if they’re completely rejected.
Also remember the BG model isn’t the right one. That kind of cinema is sneered at either way. And Salman’s films are never hyped too much. That’s the whole point about why he’s so much of a star at the moment.
On Ra One I think a Bodyguard-like scenario with a massive week 1 number and then a very sharp fadeout is probably a dream scenario to be quite frank. In other words they’d be lucky to get there. A Ready is much more likely even with a bigger than Ready initial. But again look at some of the numbers. Even in Nizam it’s barely ahead of BG with all those extra screens and so on. In the North it’s behind. All this according to BOI, hardly negative on SRK otherwise! So already even with the 3000 screens and whatever advantages this is supposed to give the film is showing some weakness. And when is the last time a SRK film was negatively reviewed and nonetheless went on to be a winner? So it’s not just the day 1 numbers but the overall picture (pun intended). On the other hand Lakhsmi Puja was apparently not a problem for either OSO or Saawariya (at least in the initial period). Meanwhile with Don the same reasoning was provided and the film never quite picked up in a big way though it remained stable.
Regardless of it making it the 100 cr in first 5 day weekend, we forget where it has to reach to even get considered average, BG< Singham, Ready etc did not cost even half as much for waht Ra.One total package consists of, So if it wants to be even an average affair it needs to make close to 200 cr in it entire leg. I guess we are all forgetting what the cost of this film is, For this one we cant really just go by what BG made, the numbers here need to be stupendous to achieve a BB or a HIT tag.
And I bet you, to cover up the likes of Taran will bring in the satellite rights and music rights etc, to broom off the disaster label under the carpet. the game is really going to heat up on saturday onwards.
Whether the diwali has really affected the film’s evening shows or not will be known from how the film does tomorrow compared to its business today.
If wed is 20cr and thurs is 22 cr, obviously diwali affected the business….. because the growth cant be due to wom. on the other hand if the thurs is 16-18cr after a 20cr wed, we know the movie has falted.
this movie had no chance since the initial promo came out in april or may. the fact that anyone was expecting an actual GOOD story and direction was living in a dream world. the moment anubhav sinha was picked to direct this movie it had zilch chance of being a good movie. then you had KJo come in and direct a scene..then you had another come in for another scene. what im wanting to find out is how ‘special’ the SFX are. given the genre it was always going to be crap with crap directing.
its amazing to see how surprised we act when these “trade analyst” turn into damn reviewers and praise a crappy film. this king of stuff has been going on ever since ive started following these guys 11 years back.
I think SRK should be lauded for putting his money where his mouth is. Not many would be ballsy enough to spend 150+ crore on a film let alone 100 crore. But that bravery is somewhat bordering on stupidity. This was never a safe project with an unproven director at the helm and a genre where only Krrish and Robot have succeeded. Always a massive risk but partly brave and partly blinded. It’s a dream project for him but I don’t think it was an inspiring ambition. The technological advancement is all great and stuff but look at Avatar – it broke ground on technology but at least its script had some kind of soul to it. Maybe that bit is missing from Ra-One reading most the reviews, as all they really mention is a technical marvel, but not much else.
Jay: Anubhav isn’t “unproven”, he has actualy proved: with Dus and Cash. ‘Nuff said. Too early to write this film off at the box office, but I never understood why anyone would invest so much money in an Anubhav Sinha project (I mean SRK could have found a better director; my pick? Gautam Menon, because he has demonstrated he can do the technical gloss/cool, AND the romance/emotions)…
Q – Srk has never been known to find quality directors for his productions – farah khan gave OSO and MHN – except these 2 – all his productions have bombed at the b.o. i guess – srk is still so full of himself that he thinks that his name will sail through anything he touches – and it hasn’t worked quite well except for the movies where he has worked as a solo heroes…
It’s a combination of two things. firstly the inability to spot a winner of a script and create the right production mechanism to go with it. here he would hardly be alone. The second problem is that of believing perhaps a bit too much that it’s mostly about hype. This gets to a point Qalandar made recently but a star can have a certain internal self-loathing for his own products. Which is to say that every star, specially an important one like SRK, goes through a process of doing better films and so on and then finding out that for the most part the audience rewards mediocre fare far more often. A DTPH usually works, a Dil Se hardly doesn’t. And SRK knows the difference. He’s never even liked his own love stories. Never even believed in DDLJ. He’s a guy who went along with the box office as most stars do but what happens is that somewhere you start feeling it’s all a bit of a scam. With SRK this sense is possibly more pronounced because of course along with Johar he’s been for a long time about really hyping things or creating a certain media narrative, often quite disproportionate to the merits of the claim. You get to a point where you start believing that it’s really about selling the film and little else. The film just needs to be passable otherwise. That’s only partly true. Because even within a sea of mediocrity you need a relatively better product. Either way SRK is probably guilty of stressing the marketing side a bit too much. The weird thing here is that it is simpler to start with the proposition of making a convincing film. And then one can hype it all one wants. But if you’ve done this for years and been successful at it also you sometimes lose perspective. So OSO with all the guest appearances and other excesses still had a basic narrative frame in place. RNDBJ (even if I intensely dislike the film) had some sort of story to tell. Even with nothing Race-like genres you still need some semblance of a plot. Similarly so for Akshay’s comedies or these masala remakes or whatever. People often make the mistake of disliking a genre and then concluding that everything within it is just as bad. Not at all!
But this is where Aamir is at completely the other end. Obsessed with the script beyond all else. This was true when he was doing Sarfarosh or Lagaan and true today when he has Ghajini and 3I behind him. Few stars have that sense of sobriety though. They might not have his script acumen in any case but very few even have the introspection to try. And it begins with not believing one is God even if one might be a massive star or what not.
I always wanted this movie to tank and even hope don2 does the same for sanity to kick in bollywood with a realization to tone it down and let the script/movie do the talking. Concentrate on acting
The problem is it is not going to stop here. Next up, we are going to see srk bully and capture all the award functions as host and then ridicule his own movie in the name of self deprecation.
In this whole endeavor, what troubles is the hype created with these projects from the day project is announced and that too for something totally worthless. We are watching Rowdy Rathore has already started that route and tomorrow Joker will do the same and I can safely say both will be trashy and even worse than Ra1 and TMK..
Masala just doesn’t work whichever way it is thrown to public. There has to be something to click for the viewers to appreciate the efforts. Wanted and Ghajini were very good movies and well acted. Ready had decent comedy and Bodyguard had good action sequences and great song picturisation and choreography. Singham was very well acted and had a good story.
Ra1 kind of movies is just sheer waste of time, money and energy and its saddening to see the waste. It would not take much to hire a proper script doctor and cut out the trash.
Jaani Dushman (if you’re referring to the older film from the 70s) is great fun in a bad way! A rather disjointed script but a guilty pleasure all the way! Love that monster! But I also speak as a great Ramsay fan!
ah.. that one… I believe I have had the misfortune of seeing this!
By the way I’m not quite sure why the Ready kind of film suddenly becomes important when SRK is accused of doing things in bad taste. This is where the ground keeps shifting. Suddenly he is no worse than Salman or somewhat better than him when otherwise one only sneers at the Salman film! If as an Abhishek fan he does a film with Abbas-Mustaan and this is attacked for being sub-par I can hardly turn around and suggest that Bodyguard was worse or whatever. Because those haven’t been my standards otherwise!
and let’s be honest every fan of every star would love to have Salman’s current numbers irrespective of the quality of the films!
ouch…what was BG opening day figure??? the thing is..RaOne had to open much better than BG considering the holidays, the in your face promotion and the price hikes. so if it opening day record is below BG…thats the first crack…
“Masala just doesn’t work whichever way it is thrown to public. There has to be something to click for the viewers to appreciate the efforts. Wanted and Ghajini were very good movies and well acted. Ready had decent comedy and Bodyguard had good action sequences and great song picturisation and choreography. Singham was very well acted and had a good story.”
that point was made in the original post made my MSDhoni also. so that point was made.
but no one’s calling these films great. Even the Salman fans are just happy with the box office. Don’t see them as celebrating them otherwise. These films are just an index of masala being back in vogue even if in this debased sense and Salman being red hot where with relatively normal publicity (no crazy hype or anything) and these bargain basement films he can nonetheless get these big totals.
RA.one might tank but I can’t imagine how boxoffice figures are not affected by Diwali puja. When I lived in India, we never watched a movie on Diwali and I don’t think anyone I knew who celebrated Diwali did. There was of course the puja, then bursting firecrackers and so many guests kept coming to our home throughout the day to give sweets, and other goodies. Oh how much I miss Diwali in India.
The point is not that these aren’t affected but that this excuse was never used historically. Diwali was just supposed to be a win-win situation for any film. The Lakshmi puja deficit is more than made up by the overall holiday/festivity period. Which is why it was celebrated as such for any movie.
Yea I think the Diwali thing is a positive overall. Otherwise why release the film during the period? Maybe its lost out business today. Only was we’ll know is tomorrow if the collections rocket up!!! But check out the BOI commentary here
“The numbers are well below the records of Bodyguard but considering Diwali Puja the collections are fantastic. All the above circuits are heavily affected by Diwali Puja.
The next day normally jumps 60% in these circuits but it will be tough for Rajasthan and East Punjab to jump that much as they are pretty high on day one itself.”
On the one hand “All the above circuits are heavily affected by Diwali Puja” and the other hand “The next day normally jumps 60% in these circuits but it will be tough for Rajasthan and East Punjab to jump that much as they are pretty high on day one itself”
So if the collections ARE affected by Diwali why can they not see a big jump (as suggested) the next day? Or if they are pretty high on the first day itself how can Diwali have affected it???
Either way BOI is just covering that naked butt of theirs.
If Diwali genuinely affecting Ra-One its simple – the collections should tick up tomorrow to the tune of 60% (according to BOI). Otherwise what they are suggesting is Ra-One’s market has already been saturated in day one itself! Just dumb stuff.
It was only yesterday BOI said “Ra.One is set to release on Diwali and normally collections are hit by 25% plus as many families stay at home from around 3pm till 8pm for Diwali Puja but the buzz is so huge for the film that it could be a limited affect as many still venture out to see the magnum opus.”
The feeling pre release was that the hype was unprecendented and even Diwali would not affect it. Clearly that stance has changed today a fair bit. They even wrote how Golmaal 3 was not affected in Mumbai or South. So those numbers for Ra-One vs Bodyguard will indicate a lot. There tone has changed and they have contradictory statements in there commentary. It would be better if they just said they are unsure which way the film will go!
Oldgold, ohh ok ok. Thought you’re back after watching as you’d talked about preparing to go to watch Ra.one. Going to another country just to watch a movie….never imagined such a thing…haha
BTW since you tend to like movies that bomb, what’s your wish: a) Ra.one is a big hit and you don’t like it or b) Ra.one bombs but you love it 🙂
>what’s your wish: a) Ra.one is a big hit and you don’t like it or b) Ra.one bombs but you love it 🙂
Huh? I thought it had **already** bombed.
The way people seem to be going overboard here with their schadenfreude…. with their innumerable theories about the why and whereofs of SRK’s fall/finished state etc etc I thought the verdict was out, and so I said I’m looking forward to it.
Do you mean it hasn’t bombed/failed etc yet?
BTW to me it’s irrelevant if the movie does even 150 crore. This seems to be a failure for SRK because he seems to be going after prestige and missing the mark every single time. Even Om Shanti Om, for all its success, didn’t do much for him from a prestige stand-point. He needed a few more Chak De Indias to change his career for the better.
in between his swades, billu, asoka – didn’t work at the bo.
although none of them above 100cr – but still he has done a good job at the bo consistently. Aamir – has worked wonders at bo and also in the prestige and variety dept. I think audience will not accept srk in any different roles than masala ones where he is soon reaching a stage like rajesh khanna….to me – srk is trapped in an image where he will not be able to come out and will go downhill soon….
akki is someone who has delivered many flops against few hits – he is also in a trap unless rowdy rathore kind of stuff work wonders for him…
I’ll disagree here. I think he was going in only for a blockbuster with both OSO and Ra One. Obviously something above the Ready kind of film. And he got it with OSO. The ra One fate remains to be seen. With MNIK the prestige deal was more of a factor. But other than CDI that’s the only time where one could make this point though with Johar at the helm even a prestige theme gets diluted in terms of perception. Ra One I believe was a strategy to put distance between himself and Aamir/Salman on their big grossers assuming he could catch them with the argument that he was pushing new frontiers in Hindi cinema. They would then simply be profiting off Southern remakes, a point he incidentally made in Chennai recently though without naming anyone. Of course there’s still 3I to deal with but the larger narrative would have some resonance. Also SRK isn’t a fool by any means. A lot of the things that he says he knows he can get away with in terms of his base audience. So many people in that demographic sneer at Southern masala, sneer at the remakes and sometimes sneer at older Hindi masala too. And we see this attitude in many of the media writeups as well in the blogosphere. The point I’ve always tried to make in this regard is that I too am not a fan of the Ready kind of film or the Akshay comedy or whatever but I like the fact that a space has been opened up for this cinema as opposed to the Yashraj/Johar paradigm which kept many potential segments of the audience out of the conversation. But equally importantly the Salman films might be crass at a certain literal level but otherwise many of those Yashraj/Johar films are as bad if not worse. I don’t find KHNH more watchable than something like Ready. This is not to obscure the aesthetic distinctions by any means but ultimately both are examples of ‘stupid’ cinema by and large. If one is a lover of RNBDJ one can hardly attack Salman’s films on grounds of intelligence. Or at least that’s how I see it. Not being judgmental either way. I’d rather watch DDLJ or even DTPH than most Akshay Kumar comedies or Ready or Bodyguard or whatever. But I’d also rather watch Dabanng or Singham over very many love stories!
It has been a mystery to me as to why SRK did not stick with the oso/cdi model. In other words one relatively safe blockbuster kind of deal and then a smaller film not too way out there designed for critical and commercial success. He sort of weirdly drifted after this great year he had. It was back to basics with Aditya Chopra and Johar and so on and then once again back to Don. Even if he wanted to keep producing big grosses there was already a path forward with OSO that didn’t require forgetting about films like CDI. Partly it is true (and I’ve said this for the longest time) that he wasn’t getting the Mehras of Bombay. But he was big enough to make some of this happen if he really wanted to. But he didn’t even necessarily need those sorts of names. There are younger talents coming up all the time and their films are often prestigious too. It was then just a question of getting the right subject and having just the Neeraj Pandey sort of director in charge. Somehow he never quite explored this. Perhaps he felt he got lucky with CDI but that otherwise the films wouldn’t work. He’d tried out a few in the 90s with little luck and in his own age he saw someone like Abhishek failing more often than not with ‘different’. Hard to tell what the thought process was. But I will say he could have been in a way better position after 2007 in very many ways. Even at the pure blockbuster level take something like Abbas-Mustaan’s Italian Job remake. Whatever seems questionable here because of Abhishek’s box office would be in the bank for him and in a huge way. A RAce kind of film would be massive with him. And these films would just have safety even on the worst day. There is definitely something puzzling here but stars have their demons. Consider Akshay Kumar. He was ideally placed to do masala except that he kept sticking with the comedies even when these started flopping all over the place. Even today it’s too little too late.
Happy Diwali folks
Been travelling/busy in the Americas
Btw good to note my local multiplex showing ra1 both as a 2d and 3d version –and this where even most biggies get a realeAse
Good to note this “mainstream” releAse.
Don’t go by “reviews “/ trends—may catch it in a week in 3D (hope it lasts till then )
Somehow feel like saying “allthe best” to Srk this time round …
Heard there’s some kinky stuff/gay humour / kareena “boon presss”
Not been upto date lately
What’s that ??–a rumour ? Can someone “fill in”!! Lol
No First Day Record For Ra.One
Thursday 27th October 2011 09.00 IST
Boxofficeindia.Com Trade Network
Ra.One will not set a new first day record as the final day collections coming in are well off record pace especially in North and Central India. Some circuits are 50% short of Bodyguard while others are similar.
Bodyguard collected 20.60 crore nett on day one and Ra.One will stay well below that even if the dubbed Tamil and Telegu versions collections are added to the collections of the Hindi version.
Delhi, Punjab, UP and MP were hit hard by Diwali puja as the film went as low as 25% for some shows in these regions and even after Diwali collections were no way near the morning levels.
I guess all the Hindus of N India became extremely religious this Diwali.
these are now making fool of themselves ( indian trade is really unethical)
ya what this idoits said advanced booking is phenomanal …opening is earthh shattering citing selected theatrews( but in terms of occupancy and print count its just another picture…a point bluntly ignored)
what they said about advance booking and opening contradicts itself
just 18 cr on that much print count and occupancy is not great especially when you claimed it was great on morning
i dont think they are saying diwali period is bad for business… they are just saying that the diwali day is bad for bo. Infact the reason why films prefer to open during diwali is because of the business they can do over the 3-5 day holiday period.
If they are correct then we should see a good jump in business of ra 1 today.
It’s going to be like the Devdas scenario all over again. Devdas producer, Bharat Shah and director SLB were all over the place claiming that the film had a budget of 50cr, which was huget at that time. It did 28.4cr (figures given by BOI at that time) and the media were calling it a hit. The week Devdas was released, was the week when percentage occupancy were stopped from being given because it was probably too easy for the lay man to judge if a movie is doing well or trending well.
Ra1 will probably finish below Bodyguard’s total but the media will still find a way to call it a hit.
Thursday 27th October 2011 11.30 IST
Boxofficeindia.Com Trade Network
Ra.One has collected around 14-15 crore nett on its first day as per early estimates. The collections are only for its Hindi version and regional version may have added around 1 crore nett.
It may turn out to be the second or third highest first day ever but around 30% less than the record of Bodyguard which released 2 months back comparing like and like and just its Hindi version.
It is a good collection considering Diwali Puja but even with huge the craze and hype, Diwali Puja affected it like any other film released over the years.
The collections fell from 1pm yesterday at most places and did not really recover with festivities on. South India has fared best comparatively while in North India the first day collections are lower than Ready and Yamla Pagla Deewana as well as Bodyguard for the films released in 2011.
So, after 6 months of agressive prmotions, the longest prmotions capaign ever, brand endorsements, all the marketing strategies, adding Rajni for a friendly appearance, releasing a record number of prints with the maximum number of shows ever for a movie, Ra 1 comes up with these first day figures. Compare it with Bodyguard where Salman was practically non-existant in its pre-release promotions because of surgery. When it comes to sheer power, Salman has beaten SRK hands down here.
The biggest film of Hindi Cinema, a film which will take the industry forward. This was painted as the ‘big’ monster of the year which was going to be a landmark not only in SRK career but in the Hindi Film Industry itself.
Now we all know the story so let’s get right into it….
– Occupancy – FANTASTIC virtually full and many ladies and kids (will elaborate on this later)
– The much talked about cameos of Priyanka Chopra, Sanjay Dutt and Rajnikanth. Now the opening 15 mins pretty much involved the first two along with SRK in some kind of game world. I don’t know if PC was told to over act but she most certainly did that and more. Incredibly cheesy. Sanju just uttered some punchy dialogues which didn’t really have any effect. The whole scenario seemed tacky and it was pretty evident this was a last min addition to the film (which it was). Rajni 1 min appearance was a blink and miss kind of deal. It made no sense, no excitement nothing. I have not seen any Rajni film but I am aware of his mannerisms and his style which millions adore and follow. SRK imitates him but fails miserably.
– SRK as Skekhar is a charming man and more often than not in the first hour invoked laughs in the audience well the women did.
– SRK as G-One simply did not look convincing as a super hero. He could easily have passed off as the judwaa of Rizwan Khan (MNIK fame) and none would have been the wiser. In some scenes i.e the train sequence and fight after interval SRK does a marvellous job as G-One but in pretty much everything else he has shades of his other characters and those YRF hand movements.
– Bebo – compared to her last few films she doesn’t have much scope. However, in the scene after the interval and when she does a bit of boxing she does a fine job. Her intro invoked many laughs in the way she just uttered gaali after gaali. May I just add she looked absolutely beautiful throughout the film.
-Prateek (the kid) – I know many have appreciated him but I found him quite poor except the climax.
-Arjun Rampal (Ra-1) – In all seriousness what was he doing… he never once looked menacing infact (SPOILER ALERT) bebo does a better job in the 5 mins she’s Ra-1 and so does Akashi the Chinese guy. He has probably 6 scenes in the whole film. DISAPPOINTING.
– The songs are the come and go type minus CC which is a chartbuster in the truest sense. It also helps take the story forward.
1) The chase sequence in London when Ra-1 is after bebo and the kid was extremely impressive and very well executed.
2) The fight post interval was similar to a fight in Singham and special mention to the Taxi Driver who was absolutely hilarious. He simply imitated both SRK and bebo but did it in such a humorous way that it made many laugh.
3) Train Sequence was superb no two ways about it. Yes the way it ended was a bit hmmmm won’t say but whilst SRK was running and trying to stop it it had us all hooked onto our seats.
1) The film was perfectly fine till the interval for me anyway and even into the second half it was but then it started to drag and drag. This is detrimental in the kind of film Ra-1 is, it simply could not have afforded to drag. I really think they could have done away with 1-2 songs.
2) Now many films defy logic (the recent BG and Singham come to mind) but I fail to understand why G-One had human traits I mean he would feel happy and sad and in the climax (SPOILER ALERT) he was emotional when he has to depart from Prateek.
3) The so called Father-Son relationship was pretty much non existent. His son would call him a coward and not take him as a hero so SRK decides to make a game for him.
4) The film does not hit you in the ‘HART’ none of the emotional or moving scenes had any impact and the song played whilst (SPOILER ALERT) SRK is being buried and others are crying does not make you sympathize with the characters.
5) The film was promoted as a ‘family entertainer’ my backside it’s a family entertainer. I would have been embarrassed watching this film with my parents and for the film having a U certificate is quite frankly scandalous.
6) What is it with SRK and a man’s crotch. I think on three separate occasions he makes reference to it and (SPOILER ALERT) in the climax when he grabs Arjun’s and he replies with ‘ye kya kar rahe ho’ was a WTF moment.
7) The climax was a letdown and this will hurt the film in the long run.
– they have left scope for a sequel but for that to happen Ra-One will need to click and that remains to be seen.
SOME EXTRA INFO
– Many were excited to see the film (I was not one of them having read many tweets prior to going) my friends went in with open minds and due to the rush I was interacting with quite a few people seeking there thoughts on what they expected. They were all pretty much excited namely a lady who was sat directly infront of us reserved the whole row for her family. This same lady to my surprise at the interval said I have seen enough and she along with her family (6-7) of them all left. Then quite a few left as soon as climax was about to start i.e the main fight and then very alarmingly many left whilst the climax was going on. I may be a biased fan but my friends certainly are not and they were far harsher infact abusive towards the film than what I have been here.
No rating but film will struggle and I foresee a big fall. After such extensive promotion and the film being literally shoved down our throats all I can say is IT’S CRIMINAL…!!!
Seems like you havent seen Robot. Then those three positive points will also vanish. Train sequences are far better, innovative and executed in robot and so are special effects well utilized.
As for the kid he was most irritating thing in the whole movie.
That blue look of srk doesnt work aswell atall.
Well was quite confused with biased reviews of SRK fans and also haters. This one looks like a well summed up and honest review. Not sure who is the culprit here. SRK’s poor story selection or Anubhav Sinha the director.
After KKR debacle and this one, I think SRK should realize now that instead of publicity he needs to concentrate on content.
@ rajen – had I not seen the film then I would have been inclined to believe you but take it from me this film will fall and fall big. I rarely see such reaction as to what I witnessed yesterday. Anyway all will be clear in few days time.
With all this talk of Diwali puja, one is forced to wonder why on earth anyone chooses this day for a big release in the first place! LOL!
Aside: These days many films have inflated ticket prices, so Ra-One isn’t special in that respect, BUT on the flip side, there is no doubt in my mind that Bodyguard’s and Singham’s average ticket prices were lower (just as Ghajini’s were lower than 3 Idiots’): thus, not only is Bodyguard ahead in gross (roughly 20-25% greater gross on day 1 on 30% FEWER screens), but when one factors ticket prices in, the difference is almost certainly even greater (in terms of number of people in seats)…
PS — I might add that if Diwali pujas depress box office receipts, what about the fact that all of Salman’s big releases these days seem to be Eid ones? Muslims don’t have an Eid puja, but they do have early special Eid prayers (recall the 7AM and 8AM Ra-One shows in major metros); plus, on Eid, a lot of Muslims will spend time with family, visiting relatives, etc. Yet no one has ever suggested (not just for Salman, but for anybody other than SRK) that this sort of thing HURTS a film — if it does, then Sallu also needs a corrective bump of some magnitude to his grosses (in major urban centers like Delhi, Mumbai, Muslims are 30+% of the population, so hardly insignificant). Obviously it does not in the final analysis: the holiday and festive spirit mean people WANT to release their films on (over the last few years) Diwali (SRK); Eid (Salman); and Christmas (Aamir).
This discussion had come up once (must be in the archives), and I mentioned in my comment why Diwali (and it was not a discussion about any SRK film release) would be the least profitable as compared to Eid and Christmas.
Surely muslims and isais (christians) like Hindus also prefer staying at home on a festival day, what with friends and family. The difference is that hindu form a major section of the public, so when they stay away – it matters.
It is most probably the collection on days after that that one is thinking of rather than the day itself.
It is so simple. I’m quite astonished people are arguing about it at all.
So when its Christmas the Christians stay at home – which is not a major part of the public. The others (hindu and muslims) have a holiday to do as they please.
Same goes for eid. The number of people staying at home is again not a major part of the public.
I would say the earning *ON* the day of the festivals are as follows;
Second biggest? It’s ahead of Dabanng with some loose change! It’s 6 crores behind BG. It’s just a crore ahead of Ready. And with 3500 screens, a figure SRK himself gave out (the earlier 3000 one was supposed to be 30% more screens than BG). And if one adjusted this for inflation and screen count I doubt it’s ahead of most of those films on the list. But even in absolute terms it’s at Dabanng’s level.
This is the old BOI trick though. First say a film will break records and what not. When it doesn’t happen say it’s still among the top 3 openings or whatever. And here blame the puja period. Today if there’s a bit of a jump they’ll go crazy claiming that they were right about the puja period!
This reminds me of something that happened during my working days. Without boring everybody, we were using computer models to show that a particular development would comply with environmental standards. When I ran the model, the prediction was above the air quality standard — hence no permit. So my manager tweaked some of the inputs until he could finally come up with a prediction that was 0.01 less than the standard — hence the client could get the permit. Since that was my first job, I said, “But the model doesn’t have that degree of precision.” And he said it was OK, because the EPA only wanted to see a number that was less than the standard. * That’s what all these tweakings to make Ra.One the second highest opening day reminded me of. 🙂
*Lest anyone start berating the EPA, there were actually sound technical reasons why this approach was justified, but I won’t go into those here.
that’s exactly what happens with a great deal of the box office reporting but especially so with SRK because he’s always trying desperately hard too beat all ‘current’ benchmarks at any given point and from the blogs to the trade guys they all reflect this anxiety.
Thursday update: ‘Ra.One’ 18.5 cr India, 6.5 cr Overseas
-By Taran Adarsh, October 27, 2011 – 16:44 IST
RA.ONE has collected approx Rs 25 cr on its opening Day [Diwali] from India and Overseas markets. The breakup is as follows:-
India – Rs 18.5 cr nett, includes Hindi, Tamil and Telugu versions; Overseas – Rs 6.5 cr.
In India, RA.ONE took an electrifying start on Wednesday noon, but the business slowed down considerably on Wednesday evening onwards due to pooja and festivities. However, the business is expected to grow manifold on Thursday.
Internationally, the film is all set to create new records as it collected Rs 6.5 cr on Wednesday. The breakup is as follows:-
UK – Rs 1.5 cr, USA – Rs 1.5 cr, UAE – Rs 1 cr, Singapore – Rs 60 lacs, Australia – Rs 18.3 lacs. Many territories figures are yet to report.
alright here there’s a 4 crore gap between this number and BOI’s. The latter don’t have the regional prints factored in but claim that this could add upto a crore. So they would be in the 15.5-16 crore range. Taran meanwhile has 4 crores. And then he’s also presenting the global total. We’ve seen all this stuff before. Now sometimes Taran’s figures are higher than BOI’s but this is a very significant difference. By the time the 5 day weekend is up and if he keeps this up we might see 7-10 extra crores for the film! LOL!
Shah Rukh Khan’s Ra.One Nets Rs. 15 Cr At Opening Day Box-Office
October 27th, 2011 by Komal Nahta
Shah Rukh Khan’s superhero movie, Ra.One (Read Review), which released yesterday (Wednesday, October 26) made Rs. 15.50 – 16 crore in all-India net collections on the opening day.
Ra.One Movie Poster
The collections of the movie were affected because of the Diwali celebrations, with many Hindu families staying at home for pooja and festivities. Although the film might have failed to break the opening day record of Bodyguard (Rs. 21 crore net), Ra.One has set a new record for Diwali day collections.
However, given the hype around the film, the extensive promotional campaign and the raised ticket prices, the opening day collections of the Shah Rukh Khan starrer were not up to the mark.
Eros Clears Air Over Factually Incorrect Ra.One Box-Office Report
October 27th, 2011 by Komal Nahta
The Times Of India this morning ran a story on its front page, claiming that the first day’s collection of Ra.One was Rs. 22 crore. The report is silent about whether the figure is net or gross and whether it is all-India or all-world. The same report goes on to compare this figure with the first day net all-India collection of Bodyguard (Rs. 21.5 crore). Therefore, by implication, the figure of Rs. 22 crore is the net all-India collection of Ra.One. Well, Eros International has clarified that the report (which has quoted a so-called trade analyst as saying that “the Hindi version will collect more than Rs. 20 crore, and if one adds the collections of the Tamil and Telugu versions, it will go up to Rs. 22 crore) was incorrect. The correct first-day figure for the Hindi version is Rs. 15.5 to Rs. 16 crore. If we were to add the collections of the dubbed Tamil and dubbed Telugu versions to this figure, the total would come to Rs. 18 crore.
The misleading report was titled, ‘Ra.One snatches Day One honours’. By Eros’ own admission, the day one honour has not been snatched as the first-day record is still held by Bodyguard. Maybe, the newspaper will now carry a story in tomorrow’s edition and title it, ‘Day One Honour Snatched Back From Ra.One’
So the higher number is the producer total. But then they also have BG at 21.5 versus 20 and change that BOI are quoting. So it’s still more or less 3-4 crore differential with BG after all the regional prints are factored in.
The strange thing here is the extraordinary lengths these guys are going to to ‘clarify’ that they’re not ahead of BG. After all the hyperbole that is par for the course in these matters, all the exaggerated and distorted claims or minimally misleading ones suddenly they’ve become that ethical about being misquoted in terms of the BG comparison?!
Shah Rukh Khan’s Ra.One Sees Spike On Day 2
October 27th, 2011 by Komal Nahta
Ra.One Movie Poster
The box-office collections of Shah Rukh Khan starrer Ra.One have picked-up on day two (Thursday, October 27). The collections of the film in the Rajasthan circuit, where the film made Rs. 80 lakh net on day one, were more than Rs. 1.25 crore on Thursday. A similar story played out in the C.I. circuit, where the collections jumped by 100 per cent, from Rs. 40 lakh on Wednesday to Rs. 85 lakh on Thursday.
Such is the craze for the film, that in Jaipur, Rajasthan, for the first time all three screens in Golcha cinema are showing the same film (Ra.One) in all the shows today. Collections even in ‘B’ and ‘C’ class centres picked up today. An official of PVR multiplex revealed to Koimoi.com, “Collections today (Thursday) are at least 30- 40 per cent better.”
Well, TOI declared that Ra.One broke Bodyguard’s opening day record on the day before Ra.One released. 🙂
(That’s the article Komal referred to earlier. The actual body of the article says Ra. One “might” break the record, it “could” be broken if such and such happens, etc. Of course TOI is notorious for running headlines that totally contradict the article that they appear over.)
Box Office: Ra.One Opening Day Collections
BUSINESSOFCINEMA.COM TEAM 27 October , 2011
MUMBAI: Shah Rukh Khan’s mega ambitious superhero project Ra.One failed to beat Salman Khan blockbuster flick Bodyguard at the box office on Day 1.
The net collections of Ra.One in Hindi on Wednesday stood at approx Rs 147 million (Rs 14.7 crore) as compared to Bodyguard’s Rs 210 million (Rs 21 crore).
This first day collections were low primarily due to the Diwali pooja celebrations in India. In territories like North India, U.P and Bihar, the collections of Ra.One were no where close to Bodyguard. It may be recalled that Bodyguard released on the occasion of Eid this year.
The story on Thursday is quite different though as Ra.One collections in India witnessed a jump of approximately 50-60% as per early estimates. Moreover collections in the North saw a jump of nearly 90 – 100%.
Additionally, unlike Bodyguard, Ra.One has also been released in Tamil and Telugu (dubbed version), which will add a couple of million to the total India box office. However, the first day net collections will be nowhere close to Bodyguard’s Rs 210 million even post that.
Top 5 All Time Opening Day Collections Record:
1) Bodyguard – Rs 210 million (Rs 21 crore)
2) Ra.One – Rs 147 million (Rs 14.7 crore)
3) Dabangg – Rs 145 million (Rs 14.5 crore)
4) 3 Idiots – Rs 130 million (Rs 13 crore)
5) Ready – Rs 130 million (Rs 13 crore)
While the box office performance of Ra.One will be watched closely over the next couple of days, Friday’s revenue will decide how close will Shah Rukh Khan’s Ra.One get to Salman Khan’s Bodyguard collections.
Ra.One fails to break Bodyguard’s record
October 27, 2011 16:08 IST
Ra.One, Khan’s most ambitious project so far, opened in over 3200 screens across the country and was supposed to beat the hell out of Salman Khan’s [ Images ] Bodyguard that had opened in 2,800 screens during the Id weekend in August.
By sheer numbers and the publicity overdrive that Shah Rukh khan had gone into, Ra.One seemed set to beat Bodyguard’s opening day collection even before it was released.
Trade pundits had predicted that the movie’s first-day collections would break all previous box office records and were positive that it would manage to cross the magical Rs 21-crore mark (that Bodyguard had set) making it the top Hindi grosser of all time.
Yet when it did release on October 26, Ra.One struggled, faltered and failed.
Bollywood trade is a slippery business. The handful of trade magazines that publish box-office collections week after week rarely agree upon the exact figures.
Yet according to initial reports it seems safe to say that Ra.One hasn’t succeeded in beating Bodyguard’s first-day collection at the box office.
Media professional and industry observer Abhijit Mhamunkar says, “The opening day collections of Ra.One are somewhere between Rs 15 and Rs 16 crores. In spite of the ticket prices being increased and the film opening in more screens than ever, the movie doesn’t even seem to come close to the first day collections of Bodyguard (Rs 21 crores).”
While Bodyguard had opened in 2,800 screens across India and the first-day occupancy ranged between 85 per cent and 100 per cent, Ra.One opened in around 3200 screens with the first day occupancy ranging between 75 per cent and 80 per cent.
To make things worse, the movie received a mixed response from the critics as well as the initial audience (that can sometimes be crucial in driving the collection). Many from the audience felt that Shah Rukh did not live up to the hype that he created.
Ra.One was also dubbed and released in Tamil and Telugu too but Suriya-Shruthi Haasan starrer Tamil film 7am Arivu and Vijay’s Tamil film Velayudham have been preferred over Ra.One.
“The reviews of 7am Arivu and Velayudham have been really positive and people in south India are more eager to watch these films rather than watch a dubbed version of a Hindi movie,” Mhamunkar says adding that one will have to wait and watch how the dubbed versions do over the next four days before passing any verdict.
One of the things that was supposed to work in Shah Rukh Khan’s favour was the 3D version of his film. According to trade pundits the uniqueness of seeing their superstar in 3D could have driven the collections in smaller towns.
However Khan and his team failed here too as the 3D prints of the movie failed to reach several cinema halls on time.
Till Monday night, it was uncertain whether the 3D release would make it in time as the producers seemed unable to meet the deadline but Shah Rukh had confirmed that they would go ahead with the 3D release on time.
Sunil Punjabi CEO of Cinemax India [ Get Quote ] also confirmed this.”There were two problems that happened yesterday. The 3D prints of the movie were not able to reach the tier-2 cities in India till late afternoon because of which we had to cancel around two to three shows in each city. Secondly, the evening collections showed a serious dip since many Hindu families stayed back at home for (Laxmi) puja and festivities.On an average the first day occupancy (in Cinemax theatres) is between 75 to 80 per cent.”
Bollywood trade analyst Komal Nahta said that the movie points out that the movie may have done better had it released on October 27, a day after Laxmi Puja.
According to him too the movie has collected around Rs 15-16 crore on the first day, which he says is ‘stupendous’.
“Ideally the film should have released a day after Laxmi Puja, which is traditionally not good for business since in almost every house the puja takes place in the evening. (So it wasn’t surprising to see) the collections take a beating in the evening. Taking into consideration these factors, I feel that the first-day collection has been are stupendous,” he says.
He also suggests that ‘Although the film may have failed to break the opening day record of Bodyguard, Ra.One has set a new record for Diwali [ Images ] day collections.’
According to Boxofficeindia.com Golmaal-3 (2010) had managed Rs 9 crore, Om Shanti Om [ Images ] (2007) had Rs 6 crores and Golmaal Returns (2008) had manged to collect Rs 5.75 crore on the opening day of Diwali
It remains to be seen however if Shah Rukh Khan will be satisfied with this consolation prize. Unless Don 2 manages to do the unthinkable when it releases on December 23 this year, it is Salman 1, Shah Rukh 0.
But I really dislike this way of pitting one star against another over every minor issue. Why not just report that Ra.One collected so much, and leave it at that? What does it matter how it compares to another film’s collections?
My point is that it doesn’t really matter if Star A’s film collects a few lakhs or even a few crore more than Star B’s. Very likely the pattern would reverse with their next releases, In any case, everyone can recognize that there is a group of stars at the top, then there is a significant break before the next group of stars, and so on.
No one really seems to be buying the Lakshmi puja thing other than the trade figures selling this theory. The difference is just too great with BG, specially accounting for all the extra screens. And why release the film on this day if you don’t think you can break the record?! And why didn’t the trade analysts say this BEFORE the release? That this wouldn’t be possible?!
In terms of the ‘jump’ I suspect they’re all going to focus mostly on some small centers in the North.
Here are some other contradictions — if the films opened historically on day 1. If it was running close to a 100% as many claimed even in the morning shows, even if it was doing 70-100% (Nahata’s claim) where is the room for that much improvement?! Also if these numbers are right with that many screens why didn’t it come closer to BG or overtake it? The explanation? The film completely collapsed in the evening! No one saw it! What else could explain such a discrepancy?!
As always this stuff is just BULL and doesn’t add up.
By the way even with BG I did say at the time that it hadn’t shown enough growth over the weekend. Why? Because it did go up the second day but then down again after this and never quite had a big weekend jump. Partly when you front-load a film and go in for an extended weekend it’s hard to maintain that pace but a film that is truly liked can (3I). So BG too did a quick fadeout compared to Dabanng. And this was evident even in the early stages but it nonetheless showed some basic stability for a film that hadn’t been liked by everyone. It wasn’t a tank in the Kites or TMK sense or it wouldn’t have had even the week 1 number that it did.
The important thing to remember here is that it’s almost 2 years after 3I. Many of these films that have opened big ought to be able to do 100 crores over the first week but they fall short because the films are not liked as much. Ready did not double its week 1 number nor did BG but Singham did! And of course Ghajini did. 3I is another matter altogether. Here the surprising thing was Dabanng which became so incredibly iconic and yet couldn’t double its week 1 let alone match 3I.
The pickup today can be explained by massive corporate pre-bookings. My cousins in Pune have gotten 15-20 free tickets from their banks and business vendors. It looks like corporates went into overdrive pre-booking tickets for all and sundry. But from the looks of it, the individual junta has had a tepid response.
Salman Khan’s fanatic fan following on social media
Businessofcinema.com TEAM 27 October , 2011
MUMBAI: In a really unique experience Salman Khan’s Bodyguard is currently trending in India on Twitter, at the time when Shah Rukh Khan’s Ra.One has just released. The power of fans that Salman Khan holds on social media is unparalleled. One Twitter user with handle @Hishh said, “So despite of al d marketin revolutions, Bhai shows who is d real daddy. #RaOne couldnt reach upto #BodyGuard first day collection is d news”.
This primarily happened because of the comparison for the opening day collection of both the movies. The Times of India reported opening day Ra.One collection of Rs. 22 crores in India only so that it may create a powerful headline. But this is completely untrue, and it has already led to a complete chaos and frenzy within the industry circles as the net collection of Shah Rukh Khan’s Ra.One were Rs. 14.7 Crores. (See Box Office Report)
This caused all the Salman Khan fans to start ReTweeting the correct figures, and state that actually Ra.One has not beaten Bodyguard’s opening day collection figure in India, well resulting into making #Bodyguard trend in India on Twitter.
Salman Khan today has a lot of fan power combined on entire social media, and even without his single Tweet his tremendous fan following caused his previous movie ‘Bodyguard’ trending on a day when even his film is not releasing.
I think they are publishing all these “correction” articles because otherwise the incestuous relationships between analysts and producers became just too obvious. Maybe?
Or is this article trying to insinuate that Salman fans bullied the various media outlets into posting correct figures? I can’t decide. Incidentally nowadays there’s a lot of reference to Salman’s fans on Twitter. Taran Adarsh told Salman in an interview that he’s surprised how “protective” Salman’s fans are of him, and that if he (Taran) says anything negative about Salman, he immediately hears from his fans. Anupama Chopra claimed that she was physically threatened by Salman’s fans. (I find this claim to be nonsense. A lot of wild statements are made on the net by Indians. For instance, I just read a tweet from someone that he saw and hated Ra.One, and everyone associated with it should be put in jail! In any case, Anupama Chopra’s article itself was not only nonsense, but blatantly provocative.) Or maybe it’s that they’ve comfortably assumed Salman’s fans all belong to the great unwashed “masses” and are startled to encounter them among the relatively rarefied environment of the internet?
Here’s my completely anecdotal, impressionistic view, based on the people I work with in Mumbai (our office stays open on Diwali because we are an outsourcing company, although attendance is light): no one I have met seems to think this is The Biggest Opener In History; a number of people have told me they will definitely see it over the weekend. A number of people have said they have no plans to watch it. A small group of people (not passionate haters of this or that star, but people I would consider “casual” film watchers) started saying it had flopped as early as yesterday evening; I did not hear that tag vis-a-vis Ready or Bodyguard, and certainly not this early (can’t speak for other films, I wasn’t in Bombay prior to January).
The general view has come out now.. As I hear it, the number of people who’ve disliked the film is greater than the number of people who’ve found it okay or good.
I wont be surprised if this film starts recording a fall in collections even before the extended weekend is over.
Probably a lesson for SRK and his king-sized ego. a dream project is one thing – but having your viewers taken for granted just for the sake of making a film that his son could enjoy is just not done! Even if the director was Anubhav, he could have easily got a good scriptwriter,considering the underutilized talent in the country.
If Aamir can deliver a classic out of a director with nothing to boast of except a forgettable film Game, with a relatively unknown scriptwriter, why cant an SRK?
Hopefully the film could break the myth that a film containing ‘blockbuster elements’ neednt be one!
The difference between Aamir and SRK lies in their vision of films. Aamir (not that HE intended this but however) Kareena had a substantial role in 3I (where she is the backbone of the delivery scene at the end, and bring her dad to a state to do a reality check – though never liked kareena as an actress, she did a master stroke against Boman in that scene) And then there is SRK where he grabs her Boobs, She does a sexy # referring to booty in the movie, and doing a PHD in cursing? really? That’s what these two bring to the table. I would definitely prefer to watch the former, and wait I thought Ra.one was a family entertainer? Did he really show this to his kids? with gay/crotch/boob/hole jokes? I really hope he did not.
I think that is more to do with a director’s vision. Hirani (and more so Vidhu Vinod Chopra) rarely shows skin or has vulgar references that may make familes uncomfortable.
My personal view is that everytime a movie includes such stuff, they automatically start driving away their potential conservative audiences, no matter how big the star might be. Fart-Shit jokes are diff, those are not sexual. But anything sexual brings out the level of discomfort, especially while viewing with elders.
Why is it that movies with pre-marital sex themes have never done well? The moment people find out about such references in a movie, out goes the total family outing for a majority of the conservative audiences. When pre-marital sex is referenced, it is done in a “oh that was a mistake” scenario. The moment it is done “voluntarily” in the story, out goes the conservative audience.
People are talking about DB as having displayed the acceptance of such themes. However, DB first had a A certificate. Second, Aamir himself took pains in his promotion to warn families. Mainstream U movies cannot take the conservative audiences for granted.
The biggest BBs in the history of Bwood have been sterilized dramas with no references to sex. SRK should know this better. He has never kissed on screen. Why did he have to include all those condom-gay-boob-ass jokes and drive away people. Even if it is just 5% of potential audience, isnt that a lot when they are chasing a 200cr figure?
agreed.. this is a particular problem for a star who relies on family audiences.. worse still it’s the sort of deal that parents don’t want their kids exposed to when this is the film’s primary target in many ways.. also agreed that this is probably more of a problem on the margins but in terms of the overall negative narrative on the film it plays a part..
Agred all around friend. Yes, that’s exactly what I am saying, Not necessarily Aamir intended that, But he has a vision and chose a script (and at times worked on it too) that does not go the other way, If it is a family entertainer it stayed that way. yes, ofcourse that was Raju Hirani and Abhijat Joshi’s doing no doubts about that, But my point is Aamir chose this script and Srk chose the other,(remember SRK was approached for 3I before aamir) thats the difference.
Lol kareena had a substanital role in 3i. Laughbale. If there was some other actress. It could have added few some crores probably. She is most irritating acress of this generation and general public same same opinion.
Cant forget how ‘hardcore salman my barber ‘ was skeptical of giving bodyguard a watch just because of irritating kareena.
Not sure if you read the complete post before commenting on others, But here it goes friend.
“though never liked kareena as an actress”
Agreed, she is probably the most irritating actress around, heck everytime I see her, I see Randhir Kapoor, thats a turn off for me right away. BUT, in all honesty, I cannot take away her hard work in those scenes.
1)Most of the pieces are now defensive to a laughable degree. BOI tellingly said that Lakshmi puja makes it look like a crash! Sure there might be a bit of a jump in the North especially where this is the biggest deal but I’ve never heard of films ‘crashing’ because of this! But suddenly everyone’s talking about Lakshmi Puja!
2)Some of the WOM is really not just negative but about laughing over the film. Shirish Kunder on twitter said it was a 150 crore firecracker fizzling out. A mean-spirited remark for sure and uncalled for but he wouldn’t have said it if he didn’t think the film wasn’t working. Nahata himself didn’t seem as gung-ho yesterday as he was just a few days ago. Then there’s this long piece in Rediff I’ve just posted. Now it’s still early but unless the WOM was rather clear no one would jump the gun this way and certainly not for a SRK film.
3)So it’s not about a jump today or a fall tomorrow. I agree with you that even over the extended weekend the damage will be visible. It’s visible on day 1. Even factoring in all the excuses it’s hard to understand why a 3500 screen release is so much behind BG.
4)The only question in my mind is the extent of the damage. My sense is that this is more of a Kites sort of model. Certain kinds of films have no support system when they get rejected. For a variety of reasons.
5)All this doesn’t mean of course that the numbers won’t be big. Just a 16 crore average over a 5 day period would put it at 80 crores. If it cannot maintain this day 1 average over five days something’s seriously wrong. But even so week 1 will still be a very big number. Do think it’s beyond figures at this point. It’s not about whether it does 110 crores or 130 or whatever. There is just too much negativity surrounding this film. Which negativity I should repeat is still far less than it would be for other stars because of SRK’s institutional support in the media.
Everyone is talking about the Lakshmi Puja because people pounced upon the day of Laxmi Puja as *the* day for massive collections whereas all I herad/read was **THE DIWALI PERIOD** should be good…IT WAS **NEVER** on diwali day.
It’s the word ***PERIOD** people!!!!
But, it’s actually silly to get into arguments (which I have mainly avoided) because things will get clearer by themselves without the forces of any side.
No, Old Gold, the talk was always about a massive opening day, because it was Diwali. No mentions of Lakshmi puja ever came up till after the first day’s collections were seen not to be record setting. Heck, even I remember earlier releases on Diwali where it was always touted to be an advantage. Depending on what day of the week Diwali fell, people talked about how many holidays + weekend days they would get, but nobody ever discounted Diwali because of this mysterious puja.
Look, I’ll give you a separate example. When Jaaneman and Don were both releasing on the same day – I think it was Eid – before the release, the JEM producer and Salman were all talking about how they expect a big opening because it was Eid, and people like to go out to movies to celebrate. Well, JEM had a poor opening day and Don didn’t. So they interviewed Salman at his home on Eid about the poor show, and he said, well, I always expected it would start slowly, because people don’t want to go out on the day of Eid itself. It will pick up tomorrow. It just struck me as a face-saving statement, and of course it didn’t pick up the next day, either. This whole Lakshmi puja thing strikes me in exactly the same way.
But even Don didn’t have the sort of opening day that was expected so they brought this angle up a bit (the puja) but WOM on it wasn’t negative in the same way so they didn’t make a big deal out of it and the film was stable at a lower level. With OSO which got off to a flying start and never had a problem no one brought it up.
And again the likes of Nahata and Taran didn’t say that the second day would be the biggest. They said it about the first day. Didn’t they know this was the puja day? They obviously expected the film to open bigger than BG despite the puja. Now they’ve completely changed the narrative and even if it’s a bit higher than BG today they’ll say ‘biggest opening day now that there’s no puja’!
If it’s ‘the talk’ that one wants to dwell on and analyse.
I was just stating a logical point, which won’t change no matter what theories people might have.
Personally I’ll go by ‘the diwali *period*’ to see whether it has survived or not.
I don’t see the sense in so many comments over this point. It’s **been established** that whoever thought records would be broken is now bringing in laxmi puja as a reason/excuse.
Do we need so much repetition?
Why not move on to today?
What’s the latest score?
Every time I come here it’s the same old story;
“He said this!”
“They said that”..and then theories upon theories.
It’s not what one expects on an ‘intelligent blog’.
One has to critical analyze statements that are issued in this sense. It’s not reasonable to accept things at face value when the messenger is so unreliable? Just in the statements from yesterday there were lots of contradictory things and the same holds today. Also no one said that the story here is about just 1 day. Obviously we’re going to look at the early run here, then the extended weekend, then the whole week and so on. It goes without saying. But we also have to see if people are being honest about things. If you keep saying that it’s all about day 1 being the biggest opening ever you can’t introduce excuses later. The reason why it matters beyond the contradiction involved is that if your integrity is questionable or if you’re trying to support the film at any cost this then puts a gloss on everything that you say. So for example when these trade figures want to support a film they quote centers and theaters where the film is doing best and present it as a general truth. For example isn’t it interesting that both yesterday and today almost all the examples have been offered from the ‘North’? Most of the anecdotes have been about Rajasthan. These were also the centers that were tracking behind BG yesterday. What about the rest of the country? All the major metros? I can keep multiplying the examples. This doesn’t mean that hits become flops or vice versa based on reporting but one can get a very distorted picture of what’s going on if one doesn’t know this stuff is spun. And one also cannot say that one is ignoring all of this because these are the sources. There’s nothing else out there. So you have to look at the claims and figure out whether these are making sense or not. It’s not just ‘theories’ in the absence of verifiable, hard numbers.
The first day number was a weak 1 all things considered. The second day looks to be much better but I don’t think this too will be a hugely strong one if the film betters BG by just 10% or so. However if it keeps up this pace it will obviously have been stable at least over the extended period. In other words if it can do 20 crores or more every single day through Sun it’s obviously ok for now. But even if it didn’t the numbers would still be big. That’s not the debate though. In any case we’ll know the truth on all this soon enough. My basic point is a simple one — the reviews and the WOM here seem quite negative. I’ve never seen such reviews given to a SRK film with the possible exception of KANK. Even when they’re negative on SRK they’re kind. The box office pieces are all quite defensive. So on and so forth. There is therefore a certain kind of narrative here accumulating including a piece that already dismisses the box office, including pieces that suggest that even premiere audiences (usually the most fanatical ones!) didn’t like the film in Dubai and London. All of this usually has consequences for any film. Obviously the extent of the damage remains to be measured.
When the hysterical reviews over Raavan came out I reacted against them, I obviously had a different sense of the film but I also knew that Fri morning that it was over for the film. Same for D6. There was lots of negative WOM too. But even leaving aside the latter when there are that many negative reviews and irrespective of how hard they are on Abhishek there’s usually a correlation between this and the performance of the film for most genres.
I’m not talking about the analysis or anything, just about the **repetition**. There’s nothing else to read here.
No one is talking of today.
More and more people have come in to say the same thing.
What I gather is that it was said there would be a massive collection.
It didn’t happen.
The BO number has been given as 18cr including the non hindi collection.
So what are the complaints about?
Why did they predict such a large amount?
Or is the number 18cr wrong?
I’m thoroughly confused by all this analysis.
Don’t worry Bollywoodfan:
Don’t mind teaching u
By the way: whose pic is it-yours?
If yes: I can assure u on satyams behalf that we will post it on the home page in a prominent location.
Maybe u can email it to satyam for that.
Or if else: they have links to “embed” or just try “sharing the link”.
And don’t forget my fees for this free advice….Lol
Can anyone tell me what is % occupancy for the first day? Bg was 90%. While raone with inflated ticket price, almost double print count (bg was 1900, raone 3500) and more number of screens in multiples, it still is 2/3 of bg first day collection.
My estimation says first day occupancy not more than 30-35%.
Jayshah? Wat do u say
this is hilarious-from a Tamil Reviewer-
So what is my takeaway from this most expensive abomination to hit our screens? That even SRK can fail; that while sex continues to sell, SRK doesn’t
And as PS, let me rub it in as a Tamilian. Rivals may diss Sachin Tendulkar [ Images ] to score points during their book release, but at the end of the day his batting record is there for everyone to see. Similarly, you can caricature Tamils no end, but at the end of the day Rajnikanth’s [ Images ] Endhiran collections are there for all to see. Paithikkara!
Oops!!!!!!!!!!!!! above comment was wrong. Delete It
Ra.One Runs Riot On Second Day
Thursday 27th October 2011 20.00 IST
Boxofficeindia.Com Trade Network
Ra.One has run riot on its second day across the country. Yesterday it started like a runaway train but hit a block in the form of Diwali puja but today it started in the same way but no block.
The film is recording full houses at multiplexes and single screens across the country. If North India was slow after 1pm yesterday, today it is shattering all records. On Wednesday, only three circuit records were made for the first day but today it is likely that it will record the highest all time collections single day collections in almost every circuit of India.
Yesterday it was almost certain around 7pm that it will not beat the first day record and today around 7pm it is certain that it will be recording the biggest day in history just a question of how far ahead it goes of the 20.60 crore nett record.
still doubt this means very much unless it can keep this pace up. If it crosses BG by just a bit with loads of extra screens you’ve still talking about lesser percentages. BOI have 10.6 for BG day 1, Taran has 21.5.
Either way the film was always expected to make a boat-load over the 5 day period in any scenario. But it won’t be the 100 crores that taran and others predicted. If it did 25 crores very day from now through thu it would be at 115 crores or so. If it averaged around 20 it would get to 95 crores or so. I suspect it won’t average more than 15 crores for the regular weekend. That would still give it an overall 80 crore number of so for five days. The week would then probably reveal more serious drops.
Let’s put it this way, I’d be extremely surprised if this film kept up this sort of pace for the rest of the weekend. Even today’s numbers have to be seen. what Taran or even BOI are talking about is not a massive increase by any means for this kind of film on the second day (which according to them is not affected by puja or anything). In any case one doesn’t expect this sort of film to do 10 crores the next day. The hype sustains it for a bit, the advance and so on. But pretty certain this is in for a big fall.
Incidentally the focus seems to be on the North once again just like yesterday. As for full houses that’s the usual abstraction. At 30% more screens than BG if its running full houses it should also be doing 30% more on the gross, not a 2-3 crore differential!
We may have a lot of things to say but the box office if true is telling a very different picture at the moment.
This is certainly not a TMK or Kites and it seems SRK still does have some hold on the audience.
From Media reports and now the debates on tv ( ibn cnn – Rajdeep) , it is certain the perception battle is lost, but these huge numbers will prevent srk to change course. This will delay the introspection part which I talked about earlier.
But I am sure something good will come out of all this.
Well the film was always going to throw up big numbers even in the worst case scenario. A film with this kind of hype and scale behind it and a very major star is not going to collapse right away. It will have a few good days either way. It’s about the relative strength or weakness of the numbers here. Just a 10% growth on day 2 won’t cut it if the claim otherwise was that there was a Lakshmi puja crash the previous day! You can’t just be a bit better than that. Which is what they’re claiming though. Don’t go in for all the hyped up reporting. Look at the numbers. But leaving this aside even a complete crash like Kites with no extended weekend and hardly comparable hype had a pretty strong weekend. Once you generate that level of hype and get a certain advance going it takes a few days for serious cracks to appear. But one can read weakness into the numbers even early. I said the same for BG. It made a lot of money but did a very quick fade after the initial week and some of this weakness was evident even over the first few days when it simply did not show the kind of growth it needed to. But it did have minimal stability. I very much doubt that’s the case here. Obviously if I’m wrong I’m wrong but the perception or the WOM or some of the reports won’t be unrelated to the business. One of the two has to change. One has to be overestimated. If the former the numbers will reveal damage even when they otherwise seem strong, if the latter than WOM should get better. We already know day 1 was obviously very good but far less than expectations even if the Lakshmi Puja rabbit was pulled out. Let’s see how much better day 2 is. Supposedly this is the first full day? Then it should beat BG by a mile if its running full houses at 30% more screens!
RA.One earns Rs.18 cr on first day
IANS | Oct 27, 2011, 06.14PM IST
Shah Rukh Khan’s most ambitious sci-fi thriller hit the screens on Diwali and while some critics gave it a thumbs up for blending elegance of Hollywood with Indian sensibilities, others panned the superhero drama by labelling it just as a video game.
The reviews notwithstanding, it has managed to collect Rs.18 crore at the home box office on the opening day.
However, as predicted by trade pundits, the film couldn’t break the first day collection records of Salman Khan starrer “Bodyguard”, which earned Rs.22 crore in the domestic market on the opening day.
In the onverseas market, the Red Chillies Entertainment and Eros International co-production raked in Rs.6.5 crore.
If reviewers have a different take on the film, viewers are also reacting differently but theatre owners predict good business in the coming week.
“Although the film has got mixed reviews, the first day has been really good. We witnessed more than 80 percent occupancy,” a source in PVR told IANS.
“Moreover, the extensive marketing of the film has created a curiosity among people, who are eager to see what is the film all about,” the source added.
Cinemax witnessed an average footfall on the first day.
“There could be two reasons – the 3D version of the film was made available a little late. Although in metros it was fine, but in other cities due to delayed release in 3D we had to cancel some of the shows,” said Sunil Punjab, CEO of Cinemax.
“Also, we saw a decline in the occupancy in the evening as it was Diwali time and people were busy in Diwali puja. But today (Thursday) the response has been encouraging since morning we have had good number of people coming to see the film,” he added.
Directed by Anubhav Sinha, the Rs.150 crore film, which also stars Kareena Kapoor and Arjun Rampal in prominent roles, was released in as many as 3,500 screens across the world.
Even before the film reached the theatres, its makers earned money by selling its satellite rights reportedly for for Rs.35 crore and the distribution rights for Rs.77 crore.
The film’s highlight is high-tech VFX shots, which were outsourced from multiple specialty studios in London, Paris and Bangkok, as also the US.
Puneet Sahay of Spice Cinemas, however, informed that the film is not appealing to adults.
“Although Shah Rukh’s acting is good, ‘RA.One’ is basically a film for children as it boast of lot of animation and special effects. Adults are not actually liking the film. However, it is likely to do well in the coming days,” Sahay said.
“Actually, it’s nothing more than a video game,” said college student Akhil Sharma.
In the time I’ve been following the Bollywood box office (roughly ten years or so), I’ve come to learn to take all figures with a pinch of salt, and as approximations rather than exact numbers. But usually the figures from most sources (barring IBOS, which completely lost credibility to me a long time ago) agree to within a crore or so. But in the last two days, the size of manipulations seems so massive as to amount outright fraud. All these different articles in different sites (really only four — BOI, Koimoi, Bollywood Hungama, and BOC) have an air of desperation, cover up, and frantic PR drives that just wasn’t there with any other film that I can recall, no matter that various spins and agendas could be easily detected. Now for me it is no longer the academic curiosity to know how well Ra.One has been accepted by the public, but a sense of anger to see that a fraud isn’t perpetrated on the public. Of course, that’s just talk on my part, since there’s precious little I can do about anything from here, or even from India. The whole situation is mind-boggling to me.
One heartening aspect of the whole BO reporting ha been the fact there has been an alternate narrative of how the movie is faring, there are many articles pointing out the fact the BG still holds the first day record. Also ever since I have started following BO, I have never seen an SRK movie getting so many reviews. I suspect that with aamir and salman also delivering blockbusters has established some sort of balance in the Bollywood universe
I am quite interested in how the movie fares in the South, even though SRK was able to rope in Rajni to appear as Chitti, I have seen a few reports where people who have watched the movie have compared it against Robot directly and seem to have preferred the special effects in Robot vs Ra.One
Great. Glad that nearly all said they liked it. It doesn’t look tampered like the one posted here yesterday where clearly there was no sign of a channel, and one person shouting ‘Salman Rocks’ was so artificial. Of course Salman rocks, but it seemed a deliberate attempt at something.
The comments were heavily tampered as well.
“And a Tamilian caricature is rendered so outrageously that I laughed in disbelief – he returns to his home after a day at work and heads straight to a shrine, humming Vatapi Ganapatim bhajeham.
So how does one respond to Ra.One? With a silly smile – that would be my recommendation. It doesn’t take itself very seriously (which is what made Krrish intolerable; Ra.One is merely inoffensive), even if much of what it tries to pass off as comedy carries the whiff of Karan Johar’s stale leftovers. ”
AS usual Rangan is much too indulgent towards Shahrukh.
Old Gold: Given the high number of prints and increased prices, I expected Salman’s record to be broken. That wouldn’t have offended me. It’s the skullduggery that is all too evident since yesterday (for example the documented lies) that I find offensive.
oh absolutely.. no one’s denying it but the BG release wasn’t accompanied by the ‘compulsory’ expectation that it would break all previous records. The SRK films for the longest time now have had this expectation. I remember there was the D2 burden on OSO. Before this Don had that burden. And so on. Because the SRK narrative is premised on being the ‘biggest’. Hence from time to time he has to produce the biggest opening. Also while you’re taking prints into account also note that BG came with a very normal campaign. Nothing special about it in terms of volume. It was just about Salman being in the zone. That’s very different from launching the mother of all campaigns as SRK does time and again with some of his films. This too must be factored in.
and I’m hardly a Salman fan. Even with all this if you forced me to choose between Ra One and BG I’d watch the former in the theater. But it’s just about the facts here and about honest reporting not anything else. I wasn’t debating the OSO numbers except to say that I was suspicious of the D2 like initial number. And they themselves revised it downward later. Similarly I never really contested the RNBDJ performance (except that that final 85 crore total is I think the stuff of fiction.. it did well, trended well but it didn’t do that much) but my larger point was that it was drowned out by Ghajini which followed on its heels. I never bought the 50 crore Don final figure (though it was relatively stable in those days there was the whole 50 crore burden for films!), even the KANK one seemed a bit overstated. Anyway those are old debates but there are usually these patterns with SRK.
>the BG release wasn’t accompanied by the ‘compulsory’ expectation that it would break all previous records.
So you’re arguing about that? LOL!
I pity your weather man who predicts sunshine and you end up standing there in your shorts and sunglasses amidst ankle high snow and going on and on and on and on about ..”he said…he said” instead of going home and dressing for the occasion.
Old Gold, it may be too late for me to say this, but I don’t think you should read anything about Ra.One on the net — so many spoilers and dissections are posted all over that you won’t have to bother going to London! 🙂 So I suggest that you stay away altogether, and just enjoy the film in peace.
No problem. This is the only blog where I come to *read* something, and I don’t see the danger here at all.
People are only discussing the BO, and getting scandalized by numbers. 🙂
The other places I’m skimming through for headings just for the heck of it, and come across some clip or so.
People’s comments I’m avoiding as there seems to be a war going on every where. SRK must really be very important 😉
People seem to be quite taken up with my going to England to watch the film. Going thjere is like going to Bhopal from Bombay, just an hour + by plane, and I go there every now and then.
Shah Rukh Khan’s Ra.One Nets Rs 25 Cr; Breaks Salman Khan’s 2-Day Record
October 27th, 2011 by Komal Nahta
Great news for the industry! History has been created!! Shah Rukh Khan’s Ra.One has crossed the Rs. 25 crore mark (net all-India collections) in a single day (Thursday, October 27). The superhero film, which made Rs. 15 – 16 crore on the opening day, has now effectively breached the 2-day collection record of Salman Khan’s Bodyguard. While Bodyguard had netted Rs. 39 crore in its first two days, Ra.One has already made Rs. 40 crore at least. The final number is likely to go up as collection reports are still coming in.
Day One Figures: Unfair Comparison
In many ways, the comparison being made by the media and sections of the trade between the first day collections of Bodyguard and Ra.One was unfair. While both the films released on Wednesdays and public holidays, the Salman Khan starrer, Bodyguard, had released on Eid day, which is generally considered to be extraordinary at the box-office. On the other hand, Ra.One released on Diwali (Laxmi Pooja day), a day which is dull at the box-office because many Hindus stay indoors to participate in the festivities including poojas.
In that sense, the day after Diwali (i.e. Thursday in the case of Ra.One) proves to be the real ‘Diwali’ for the film industry because people come out in hordes to the cinemas on the second day of Diwali. The wonderful second day collections of Ra.One just go to prove this.
This is exactly what I mean by “fraud.” The goal seems to be to come up with some number or combination of numbers that can be bigger than Salman’s! Why is it important to beat Salman? Isn’t it more important that the film does well enough to become a hit/superhit/whatever? Now once the opening day/week numbers are cooked to beat Salman, I guess the next step will be to cook them enough to beat Aamir in the total? Sheesh! How do they expect anybody to believe what they say?
Speaking of which, Komal Nahta is going ballistic on Twitter, using very foul language to blast people – men and women. It’s not clear from his curses what the issue is, and I don’t feel like tracking down what those people said to him. But I wonder if others are expressing the kind of skepticism we have been here.
My thoughts exactly. It’s “unfair” to compare Ra One with Bodyguard and yet he starts off by saying Ra One has broken BG’s two day record! Curious. Btw, two day record??? Since when did that matter? But it’s SRK so of course the goalposts have to be shifted. smh.
The box office of RA-one is very tough to call. First 3 days huge collections are a given considering huge hype leading to massive advances. However, WOM is extremely mixed from good to disaster. I believe even Friday would be a 20+ day saturday onwards the content and general WOM would start reflecting in numbers.
I should confess that the jump is more than I would have expected. Not sure what it means in terms of legs and eventual collections. But, atleast it made a point- the buzz/hype has worked to a point.
Shailesh Kapoor made a good point when he said the first two days are not going to tell much in terms of overall BO collections. Next couple of days are the key. It sure is not like TMK or Kites. May be more like MNIK on a somewhat higher level.
The 25 crore number seems dubious to be to be quite honest. Will see how it goes from here on. It’s not the jump that I have a problem accepting, I expected it yesterday too. It’s just the scale that makes me suspicious. The Bodyguard mark has been too much debated from day 1. First Nahata and Taran insisted it would be breached on day 1. Wonder why Nahata didn’t say this would only happen on day 2 given everything he’s saying here?! They’re clearly in the tank for SRK here really going out of their way at every point. I can certainly buy a 22-23 crore figure, anything more I am skeptical about. Having said that they’re BG day 1 number is 21.5 crores. So even 25 isn’t a massive jump from this given all those extra prints. BOI on the other hand have 20.6 for BG and they are 2-3 crores behind Taran/Nahata on day 1 numbers (by the way taran and Nahata are definitely quoting producer totals which is why they seem to release them so very fast on this! the day is not even over and somehow all the numbers have been collated and so on.. when Nahata earlier announced Thu would be ahead for sure it was around 4 PM or so in India.. and he couldn’t have known in the morning since it was supposed to be massive yesterday morning and afternoon too before the puja apparently made it crash!). Either way the differential between day 1 and day 2 doesn’t seem dissimilar unless of course BOI now go along with the 25 crore number and make it a massive jump! But again just looking at both sets of numbers at face value the film has jumped 6.5 crores or so from yesterday (going by Taran and Nahata). As I said I am highly skeptical of this conveniently ’round’ figure which too is an Eros number like their previous ones but at the same time let’s also see if it can keep up this pace. If the film remains stable this might be an academic difference. If it’s not one can doubt this as well. But this is a rather common game at every level.
But your MNIK point makes sense.. let’s see.. just think that this is one of those situations where unless the film completely collapses from here on (at which point the likes of Nahata and Adarsh will give up more or less) they are likely to keep spinning stuff. The MNIK scenario is precisely where global totals are presented (though Ra One is not at all going to perform the overseas ‘rescue’ that MNIK did) or where regional totals are made magical, so on and so forth.
The thing is this sort of thing is always just exponentially worse for a SRK film. The same games are played elsewhere too but SRK and Abhishek are symmetrical opposites in terms of getting the worst out of all these sources.
But as always don’t have anything against the fact provided the facts are honestly presented!
I have a sneaky suspicion that the figure might be revised to a little more than BG’s first day. Very possible is an attempt at damage control since the first day reports have created a negative perception and this can atleast be used to sway public perception and also prevent film from totally crashing based on the negative first day reports.Wouldnt put it past Taran,Nahata and BOI.
agreed.. and we’ve seen this many times before.. OSO was doing very well but if you recall I doubted the close to 40 crore number BOI initially had. Well a long time later they revised it downward to 37 crores. Obvious 2-3 crores doesn’t make a difference in the overall scheme of things but if you keep doing this every week you have a much larger differential by the end. But they’re definitely trying to put a lid on all the negative buzz.
matrix I was expressing my views on these parts from Rangan’s review;
“Ra.One has turned out to be the kind of film Bollywood doesn’t make anymore, the tearjerker family drama cum comedy cum action extravaganza, which, of course, was the mainstay of Hindi cinema in the nineteen-seventies and eighties. There’s plenty of talk about dil. There are special appearances by Ramlila and Karwa Chauth, and the movie borrows its philosophy from the Gita, about a soul shedding one body and entering another like a change of clothes. More moral instruction arrives through a reference to Old Bollywood, referencing the lines neki pe chalen aur badi se talen taaki haste hue nikale dum from Do Aankhen Baarah Haath. A runaway locomotive resembles a remnant from The Burning Train, and the spirit of its music composer, RD Burman, is invoked in a teera… para para refrain that underscores the action scenes. The heroine is one of those flighty creatures from the older films whose mood changes from scene to scene, less a part than a prop. The hero comes between a loved one and a fusillade of space-agey shrapnel.”
Oldgold, if the term neo-masala was used in the context of that quote from the review then it’s perfectly fine. In the context of Utkal’s coment and your reply, it seemed that you were defending/trivializing the caricaturing of Tamilian people by labeling it neo-masala.
not sure who this guy is but I’ve anecdotally heard the ‘flop’ word all around in some of the conversations I’ve had with people in India.. and these are not anti-SRK folks by any means.. they too are responding to all the SMS jokes and the general atmosphere surrounding the film.
They’re doing damage control in the trade reporting.. hoping for the film to stay stable for at least the extended period… they’re precisely trying a BG here.. hype up the initial numbers.. let the film go down later and no one will care.. however the narrative developing on day 1 was becoming very damaging.. the question is: given SRK’s most favored individual status in the media why did the narrative develop at all?!
Sreeni K is a big Salman fan & quite famous among the Salman fan community. 🙂 The above seems to be a Retweet of something someone else said.
Re damage control, they’re not exactly “trying a BG” here, are they? BG didn’t have this kind of WOM, though it got negative reviews. I think you mean they’re hoping for that kind of BO performance, where they can maximize their revenue in the first week.
well BG did a quick fade after week 1. It wasn’t as stable as some of the other big films. Singham for example started lower but doubled its week 1 gross. BG even over the extended weekend didn’t show the kinds of jumps that one would have thought looking at the Wed number though it did go up and down. Enough stability to get to a big week 1 but it was more or less in free fall after this. My point has been that this is still acceptable for a film budgeted that way. But not for something like Ra 1. However the big numbers create a splash. And yes they’ve constantly been about maximizing things in week 1. BG definitely had worse WOM than Ready but it wasn’t like this. Also I think there’s a question of expectation. The bar is always much lower for the BG kind of film and do disappointment here is far less than for the Ra One sort of deal.
This comes up every time. Even during the time of MNIK.
If you all say there are people manipulating in favour I’m absolutely sure there are people ***equally manipulative on the other side as well.****
What with these phony public reviews etc, and now this tweet.
This blog is part of this attack in the war.
I used to feel quite comfortable here inspite of all the anti feelings, but suddenly the atmosphere feels very sinister.
If it was a star you supported like Abhishek you would have sensed something foul in this tweet.
C’mon Oldgold we’ve had lots of these box office discussions.. LOL, you’re now finding the atmosphere ‘sinister’ here. What next? You’re going to unearth a big conspiracy here! Wish we were that important but somehow don’t think the fate of Ra One depends on what we say here, ‘sinister’ stuff or not. And because this is just ‘online’ stuff hopefully you won’t feel ‘unsafe’ here even if ‘uncomfortable’!
It seems many SRK fans and even partisans in media are finding this ”backlash” against Ra 1 or criticism of SRK as ”unfair” or ”harsh”!
See the tweets of some film critics and journos on Twitter! Some like Namrata Joshi of Outlook have already started ”Defend SRK” mission and are deliberately dragging Aamir’s, Bachchan’s, Salman’s names, trashing them and their movies to defend SRK!
Namrata Joshi brings in Delhi Belly to defend or justify vulgarity in Ra 1, forgetting that DB was an A rated film, never promoted so widely, and people were warned in advance about the kind of content it would have. It was never promoted as a family entertainer!
Another film critic says people should not be so harsh on poor SRK, and just close their eyes for a while, imagine that it is a Rajini movie which they are watching and then simply enjoy Ra 1 for what it is, without thinking too much! Good! Wonder why they don’t say such things for Salman or Akshay Kumar films and trash those stars are dumb?!
Tweets showing how much they try to defend SRK and cover up his failures or his film’s faults, and how, no matter what, they’d try to project him as biggest or best, even if it means trashing all other stars! They are being so easy on him and his film!
Ha, ha, usually I’m not into BO, especially the nitpicky discussions that are a staple of many Bollywood forums. But this time there has been blatant and obvious manipulations of bigger magnitude than I have ever seen before. It is that that has drawn me in, to try to understand what is really going on.
I do follow BO, enough to know what type of biases and fudging are the norm. But this has been way out of the norm, hence attention grabbing.
But you seem to be taking a more than normal, and if I may say so, rather aggressive part in the discussion.
>But this time there has been blatant and obvious manipulations of bigger magnitude than I have ever seen before.
My astonishment over your discussions here is still the same.
You mean blatant and obvious manipulation of bigger magnitude ….IN ONE DAY: 18cr is too much?
Isn’t that exaggeration of great magnitude?
I still ask, is 18cr a wrong figure?
Why did they stop at 18cr and not at 25cr (now that would have been You mean blatant and obvious manipulation of bigger magnitude ) to declare the first day record broken? After all, what they had to do was hang House Full signs outside the empty halls and give a high total.
Just to respond quickly, yes 18cr is a wrong figure, because it includes the Telugu & Tamil versions, which is not done for any other film (e.g., Veer, Krrissh, and most famously Robot). People, especially producers, always try to push the number that’s most favorable to them, giving gross instead of net, “worldwide” figures instead of India, etc. Usually the “respected” trade analysts like Taran and Komal at least separate these out. This time they are not. BOI often focuses on small centers if that’s all that’s positive for a film, but focusing on Rajasthan and CP for an SRK film, especially one that’s about high tech, is very suspect. It’s the “tone” of the commentary that’s reeking of hypocrisy. And I always object to hypocrisy.
Just to add, while everyone here is making a point of the increased ticket prices for Ra.One, I seemed to be the only one to mention that during the time of 3 Idiots’ release and the orgasmic reporting around its collections. I may not have been “aggressive” about its box office collections, but only because there was a much greater issue to be “aggressive” about, namely the semi-plagiarism of Chetan Bhagat’s novel and all the associated brouhaha.
IMO, the 25cr number is very encouraging. With about 800 screens more than BG, It still does not beat BG in terms of avg/screen. But it at least leads to the possibility of a minm 150cr total to be on the cards now.
well.. 22 crore+ is an impressive figure.. I went for the tickets in the evening and couldnt get any.. despite a show every 50 minutes.. if it manages good collections till Sunday, this one will be a big grosser..
The reactions are extremely mixed.. Ill post some of them, from my friends’ circle on Facebook:
1) Gurpreet Kaur: Ek Hi kutta ka bacha hai puri duniya main aur woh hai “THE GREAT SHAHRUKH KHAN”. What the fuck!! What kind of fucking asshole movie he has produced….saala publicity isliye kar raha tha takin chale! Don’t dare to watch it guys!! It will piss off your mood like hell…like it did to me. Not worthy to even watch it at home..Keede pade saale ko….my raings…0000.5/5. 😦 😦
2) Kuashik Sen Sharma: All The Video Game Lovers, Ra.One Is Gud To Watch…!
3) Taksh Mathur: Ra.ONE, G.ONE…..pretty Good ONE..Leave the story behind…The Entertainment value of the movie is Huge..!!It should be seen by every ONE !!:)~
4) Varun Verma:
Dear Anubhav Sinha,
You have proved that you are just worth directing stupid Sonu Nigam songs and flicks like Tum Bin..
You moron, with such good sfx, vfx and fantastic SRK you couldn’t manage to direct and sequence the movie and finally made the movie a video game!! All the efforts of the action director and currency spent by SRK gone for a toss
Ra-One, wonderful star cast, wonderful effects and action, but pathetic direction and even more pathetic sequencing!!!
5) Ava Suri: liked it a little more than the reviews say. The movie was good fun, dances were good, songs were good, and everyone looked great
6) Nandita Oberoi Sharma: My take on Ra one. I loved it. May be coz I am a SRK fan. But if u love video games, you’ll enjoy the movie too. If you a South Indian movie fan and try comparing SRK with Rajnikant then you won’t like it coz he is not imitating him or actin like him. He made this movie for his son so you need to watch this movie with a kid’s heart.. And if you not kid at heart I am sure you’ll hate it. But the moral of the story is one movie cannot make or break a person and to be honest he’s above all this criticism. Thumbs up to SRK. You are a super hero for your son. You haven’t let him down.
Songs, the kid and Arjun Rampal are to look fwd to. Well my rating will be 4\5.
7) Samia Naz: Just come back from watching RA-ONE 😀 All I can say is “Wow” It lived upto all my expectations and more! Loved it! 😀
It will be hard to predict anything for the movie even if the negative reports suggest a failure. Even the media isn’t on SRK’s side like they were in the past with MNIK and OSO. But SRK in an audience-friendly commercial vehicle is hard to dismiss .. Last thing I remembered, with the exception of MNIK which underperformed in India, he scored with RNBDJ and OSO despite the films being strictly mediocre and being despised by a huge film-going public. SRK Fnas are enough to make his ventures safe for him.
Still too early to predict. Lets see what happens by Monday. What will be more interesting to see would be the first week total here..
But the problem with SRK is that his narrative depends on getting the biggest numbers not just hits. This started earlier on in the past decade when SRK was increasingly being challenged on the prestige front by Aamir beginning with Lagaan, there was also the Hrithik hysteria and so on. When confronted with the prestige deal he would often cockily say that his films made the most money. And he could say this for a number of years because even when he had a poor year his peers weren’t consistently outgrossing him. So Hrithik had a number of flops later on but when he then returned with KMG he started doing less and less and more or less took himself out of the conversation despite his great 2006. But in any case that gross argument started ringing hollow over time and certainly Ghajini and then 3I were the last nails in the coffin and since then Salman has been doing some on his own!
As I’ve said before if SRK simply wanted to get a hit it wouldn’t be an issue. But he tries to outgross the competition in every sense. This is where all the problems and all the trade nonsense arises. Don taken at face value opened moderately well relative to the hype and so on but was then fairly stable. On pure trending this could be called a success but the standard was to get the biggest gross and to get minimally 50 crores and so on. It is here that the trouble starts. Similarly SRK is never happy with the RNBDJ kind of deal that does far far less than Ghajini in every sense. In all these years I have actually seen him look truly happy only after OSO because this film genuinely made a lot of money though even here the D2 burden was a big one. So as long as you operate that way there’s an issue. If you’re trying to get a success out of Ra One that’s one thing. But if the whole game is about getting the biggest day 1 or day 2 and idiotic headlines about records being shattered (which headlines we incidentally see with every other big film these days) then you have to spin things. The Ra One tickets on average are much greater than BG’s but no one wants to talk about this even as other comparisons are being done. There are the more expensive 3D tickets as well. So on and so forth. But SRK has for a number of years lived with this burden. It wasn’t this way in the 90s when he was actually at his peak. The whole of the past decade for him has really been about creating the right media narrative in every which way. It’s been a remarkable machine and it has certainly aided him in significant ways. But it’s also led to this craziness where there can never be a normal big SRK release. You always have the trade making the most exaggerated predictions before release, following these up with more when the film releases, changing the standards, on and on. These guys never stop the propaganda. With a Salman hit you might disagree on some of the numbers, you might some of the commentary overdone and what not but it’s hard to disagree with the ultimate result by too much. With SRK it’s just ‘unfair’ stuff at every turn. For example have you ever seen such a big deal made out of Lakshmi Puja except with Ra One? Ever? Tons of movies released on Diwali, did well or didn’t without comment. But only with SRK do these things matter. Because it’s just a constant spin operation resembling a political machine more than anything else. The whole thing is set up to arrive at a certain gross by hook or by crook and then unless the film is the worst flop around it is celebrated as some kind of success using some yardstick or the other. And then these claims are hammered like pure propaganda.
We see so many other 100 crore hits. Is there ever this kind of structure attached to them? So one can’t believe a lot of this stuff to begin with. This doesn’t mean that the film is a complete tank but what are the standards here? We have trade figures comparing the film’s day 2 to BG’s day 1 and using all kinds of spurious logic. Contradicting their own earlier claims.With all this if a negative narrative developed on day 1 one has to assume there was enough negative buzz about it for this to happen. And now they’ve gone into damage control. Because this sort of narrative in a 24/7 media cycle can completely overwhelm a film. Not that a hit becomes a flop or vice versa but a decent flop can be turned into a disaster specially when these days it’s about the first weekend or extended weekend more than anything else for even a hit film. If you dent those numbers what are you left with?!
Ultimately though this is just about selling a story. In my experience most people don’t really buy this stuff. Specially talking to people from India they just assume that every claim is a corrupt one. Believe it or not I’ve had conversations with people about SRK’s films where I’ve been defending their box office and they haven’t believed it. They think I’m an idiot for believing media claims. So people don’t buy this stuff the way one might think if one follows all the online stuff and so on. But even beyond this the most important figure here is the distributor or the investor. He doesn’t care what Taran or Nahta report. he knows how much he has profited or lost on the film. He’s not into BG comparisons or what happened on day 1 or day 2. He’s just looking at his returns. One can sell this stuff in the media and maybe persuade some people but the trade reacts to these things. There’s a reason why over the past half decade or more it is very hard to spot a SRK film that is true prestige material in terms of the director and so on. It’s mostly stuff made by cronies with an exception here or there. Supposedly the biggest star around but he’s never part of a prestige deal with one of half a dozen or so directors. the SRK campaign has just been about creating these monstrous hype machines for the most part. You’ll see it again with Don. IN a 24/7 cycle this works. And it especially works for him because no honest accounting is done for his films on the financial side.
All of this doesn’t at all mean Ra One cannot do decently or better than expected. We’ll see the results over the next few days. But the game is so unbelievably rigged. And what amuses me here is that many people take this stuff at face value but otherwise question every other institution in India for its compromised or corrupt ways. Somehow we see these great national scams but we are made to believe that the likes of Taran and nahata and whoever are just honest brokers. Sure these are the only numbers we have. But I think one can make an educated guess about things. And you don’t accept a known liar’s version of a story just because you don’t have alternate versions!
Ra.One sets a new record in Rajasthan bu having the highest collection ever on a single day and its two day business is just short of Bodyguard for which Rajasthan was an out performing circuit. Below are the first two day figures from Rajasthan.
So a record setting second day of the highest single day collections ever is still not enough for the combined total of the first two days to beat BG’s combined total? At least the reporting for this film is giving everyone good math exercise. 🙂
Ra.One has created history in East Punjab on its second day. Not only is it a record collection for a single day in the circuit but it is the first time that any film has crossed the 2 crore nett mark in a single day.
The East Punjab collection for Thursday is likely to be around a humungous 2.25 crore nett.
It was three years ago that Singh Is Kinng became the first film to collect 1 crore nett in a single day in the circuit as it collected 1.10 crore nett on its first Sunday.
Records are falling all over the place on day 2 but it must be noted down South the jumps are not as big as the North as the first day was comparatively better in the South.
I doubt the jumps are that big even in Bombay or ahmedabad or Calcutta and so on. The major metros.
They continue to obsess with Rajasthan. 95% of all evidence for the jump has come here. Doesn’t this strike people as odd?
and why not report even the centers where the jumps have not been that big?
It’s about small centers that don’t affect the overall gross in a big way. The game so far has been to present an overall picture but then offer Rajasthan as the only evidence! Or occasionally one theater in Delhi (golcha) or E punjab is a BOI favorite anyway.
To show real jumps wouldn’t one go to the obvious major metros first?!
Well Satyam.. Despite the mediocrities of the film under question, let us not belittle its achievement.. The Rajasthan focus does seem a bit odd but in DLF Saket (Delhi) the film was a Housefull in every show (note that one show was conducted every 50 minutes or so) as I witnessed. I dont know if the theatre had an empty audience inside, though!
Like I said, a Week 1 total would present a clear picture in this scenario. That way one could total up every day’s totals and smell something fishy if there is..
Tony.. there are two separate arguments getting mixed up here. I am NOT arguing the numbers are not big. Obviously 15 crores or more on day 1 is a very big number irrespective of what the record is. Even before release I didn’t really think absent a complete tank that the film wouldn’t even touch 100 crores. For these sorts of films big numbers are a given. The question is about relative strength or weakness. If every theater in Delhi was sold out like the one you’re referring to the film would have made a whole lot more than BG on day 1, Lakshmi puja or not! Similarly I don’t doubt a jump on day 2 but what kind of jump is it? If you’re saying the puja affects things then a 10-20% jump doesn’t mean anything. It’s more or less the same number. And by only referring to small centers in Rajasthan or the like aren’t you admitting that you can’t say the same about Bombay or even Delhi city? BOI have admitted as much about the South! So that takes out two major metros for Hindi cinema in Hyderabad and Bangalore.
So it’s not about big numbers but about tampering with the same to make them bigger. we’ll know over the next few days what the trendline here is. Obviously if they say it’s 20 tomorrow I’m not going to say it’s 10! And so on. One can usually tell. But while there is ‘hope’ they’re manipulating some numbers. 25 crores isn’t impossible but it’s very suspect in my view. On day 1 too there’s a discrepancy. BOI have close to 15 crores and suggest that the South would add a crore or so. Meanwhile Taran has 18.5 crores and this is producer number (and we know how these work!). Suddenly it’s a nice and round 25 crore figure the next day!
Don’t mean to beat this to death but I just want to be clear that I’m not into some conspiracy theory here about empty theaters or whatever. You will see many houseful theaters even when a film does 10 crores in one day or less than this depending on the theater you go to!
True satyam.Even 1st day also no one clearly said what exact total was. some said even 21 cr then 18 cr and now 14.63 cr .Even trade guys like taran nad komal are also not providing correct numbers .Think 2nd day will be between 15cr -20cr and I think they will do this propganda of inflating number this whole week.
So far all Srk’s big budget movies are manufactured hits even those movies did average business in India but they will never say average .
50 crore devdas which made around 28 crores trade declared hit beacuse movie was big hit in overseas
then 50 cr don declared as semi hit even it did less than 50 cr and 50 cr KANK – technical hit and recent MNIK also hit .Now even Ra-1 did less than 100 cr trade will declare hit adding overseas,brands,music rights, satellite rights what not .Shameless people.
so its all manufactured.
the numbers are here for everyone to see.
its 16 something for the first day and including regional numbers adds upto around 18.
2nd day-historic 25+.
good no. for a supposedly bad film.
btw i myself dint like this movie
this blog is the best blog ever.
so conclusion of the discussion….
RA.one cant have 25 crore single day.just cannot means cannot.srk is an idiot who asks theatre owners to put housefull boards in empty theatres and because of thsi planning and plotting tony montanna has to return without watching this film.
bodyguard and 3i figures are actually less than what they actually did.
ra.one figures are 20-30% more than wat it actually has done.
whole media is in srk’s pocket.
inflated ticket prices,3d and all these factors are now taken into consideration but forgetting that ra.one is thrice as expensive as bg or 3i(so ticket prices are justified)but what people forget is inflated ticket prices restricts multiple viewing.
Its understandable that you guys have something against SRK but its ok to sometimes acknowlegde somones good deeds…
this film imo is a sheer waste of opportunity thanks to poor script writing but this kinda of efforts should be appreciated.
satyamji……a fan of ur writing..instead of discussions on boxoffice can we have a piece on how ra.one or for matter films like oso impact srk as a superstar
Indian BO is a casee of too much heat, not enough light and in case of Ra.one it seems all heat, no light at all !! With all said and done, I’ve some basic criteria to judge Ra.one’s BO:
1. Anything less than 125 cr —-> disaster.
2. Less than BG and Dabang ——> humiliation for SRK.
3. Less than 155 cr —–> dissapointment.
4. 155 cr – 175 cr ——> MNIK zone
5. 175 cr – 190 cr ——> Success, still a feeling of unfulfillment
6. Surpasses 3I ——-> All time Blockbuster
To be honest, there is a binary paradigm (either or paradigm) which can be used to gauge Ra.one’s success or lack there of. This movie was made to break 3I’s record. If it doesn’t then even a figure of 185 cr will feel a bit hollow. On the other hand if it surpasses 3I its success can be celebrated using any grandiloquent language you can think of!
PS: The 191-202 cr range is like a limbo! But I think priests Komal, Taran and company will make sure Ra.one doesn’t end up in this limbo by briefly suspending the rules of number system whereby after 190 comes 203! Even if that is the case more power to Ra.one!
They’ll sell anything north of 140 crores as a big success. Obviously assuming week 1 is not 115 crores! Because it’s then a tank. But if it’s the BG kind of deal they will push this storyline and in fairness I would say at that point that the film was able to sustain at least with pockets of the audience. Though BG had a fast fade films can fall much faster than this as we’ve seen with some films.
Satyam, much as they might sell I don’t think many will buy that @150 cr it’s a big success. A devoted fan will buy it, but your average person won’t. Because he has been through the unprecedented hype that is Ra.one. All along he has been fed that it’s a 150 cr movie, he has been led to believe that it will break records. An average person can add 2+2, so when he finds all Ra.one did was 150 cr and 3I still holds the record of 202 cr, he’s bound to say: THEN WHAT WAS ALL THAT PRE_RELEASE NOISE ABOUT! No amount of spin is going to detract him from drawing this simplest of conclusion.
fair enough.. and it is true that with the negative narrative developing here they would need an unquestionable hit to get over this hump..but I do think that at 150 crores they will hype it like crazy.. they will say stuff like ‘biggest other than 3I’ and so on. The thing that shouldn’t be underestimated here is the SRK camp’s ability to tailor the message to the situation. And then unless it’s a total flop they keep spinning it. Even when KANK tanked dramatically in week 2 they were still calling it some sort of success, when MNIK didn’t do well in India they focused on the ‘global’ gross. So on and so forth. Plus here you’ll see the standards change. BOI admitted it was a 175 crore film inclusive of costs. 30 crore films have to do a lot more to justify their costs but this one will be justifying them at considerably under that number. But again I do agree with you that the credibility of the film hasn’t been established in the initial stage and now it needs a really genuine to convince people that it did well.
RA.One mixed verdict: Are the audiences divided?
Rohit VatsRohit Vats, IBNLive.com
New Delhi: The initial responses to ‘RA.One’ have divided the audience fraternity into two distinct groups. Not only the audiences but film reviewers are also separated into two factions.
The first group is of the opinion that ‘RA.One’ has brought the level of Indian films at par with Holywood films in just one stroke while the other group is complaining about the flawed script.
The rating points given to the film also ranges from 1.5 to 4.5 which describe the effect of ‘RA.One’ on the viewers’ minds.
Almost everyone has prises for special effects visible for the first time on Indian screens but the traditional movie goers have felt the need of an original script which appears to be the amalgamation of several foreign films.
Further, the opening collection book of ‘RA.One’ does not boast of grand income but it’s a long weekend and thus the overall collection can amount to an impressive sum. ‘RA.One’ banked upon mammoth promotional drive in order to pull the audiences to the theatres and therefore mixed reviews actually have brought down the ‘RA.One’ fever a bit.
Such marketing gimmicks are not a new thing for Shah Rukh Khan who has done ferocious promotions of ‘Om Shaanti Om’ and ‘Main Hoon Na’ in the past. He has simply refused to trust the word of mouth publicity since some years.
Shah Rukh invariably talks about his loneliness in interviews and also cares to explain why he needs to raise the standard bar all the time. His inner urge to claim the supreme spot of the Hindi film industry comes out via words in different chat and reality shows. This anxiety was visible even when Shah Rukh appeared on ‘Kaun Banega Crorepati’ with Amitabh Bachchan. It seemed that Shah Rukh wants to make his presence felt more than Amitabh Bachchan.
With his trademark sarcasm filled wit, Khan works tirelessly to achieve a position where he can safely call Rajinikanth as the number one star. Khan clearly knows the fact that the podium battle is among three Khans and one Roshan and Rajinikanth does not fit into this Bollywood line up.
Shah Rukh has reached an age where any sort of competition should ideally stop but Salman Khan and Aamir Khan with their respective fan following have claimed the top spot in last three-four years, leaving Shah Rukh Khan with a strong desire to reclaim the position.
Probably this is the reason behind making ‘RA.One’ a spectacular film rather than a good story. The focus on technical fineness has made ‘RA.One’ an experience worth watching but the hype around the film has begun to fizz away.
It would have been better if Shah Rukh Khan had not promoted the film so heavily. In that case movie enthusiasts could have taken the film a little lightly with only entertainment in mind. The fan base of Shah Rukh Khan would also have felt satisfied with a magnificent show.
This strategy of over hyping the film also has the potential of harming Shah Rukh’s reputation in a longer run. Some more mediocre films and his entire prestige as an actor will be on stake.
Great Review of the above show- see the show and then read the article- good take-
Rampal provided particular clarity on why Ra.One was a “great film”, a step forward for Bollywood. “You can create the revenue,” he explained enthusiastically. “Different revenue streams through partnerships… show different revenue streams, different avenues of making revenue. That’s the leap of faith that we make in Ra.One… hopefully it will encourage the industry to make film with larger budgets.” On the film’s actual quality, defiantly: “I like it, I don’t care.”
To his credit, Chaubey wasn’t buying this. “I’m just wondering Arjun. I thought cinema was more about content,” he murmured. But Rampal and Kapoor had no intention of addressing content. Shah Rukh, said Rampal, got “the best technicians in the world to work on the biggest film in the country, to make sure that everyone will go there and see it. He’s a one-man powerhouse.” Brilliant. Hopefully at some point, in between tweeting the poster and arranging to book half the CGI guys in California, SRK got to read the script.
It was good TV when Chaubey asked, desperately, “But where is the plot?” It was great TV when he got Kapoor to reveal Bollywood’s desperate lack of ambition: “What gets the cash registers ringing is song-and-dance, when the hero tries to save the actress…. and we should not try to change that.”
Currently in a somewhat ZNMD-style (but not znmd insoired) american sojourn–so Not been following this closely and won’t pass any judgments till I see the movie myself
Some of the movies I really like are the ones that “tank” and vice versa.
But these” conflicting “reports are enuf .
Unless there is a MARKED upswing —as far as Bollywood sweepstakes and the top honours aree concerned —this is probably the OFFICIAL end of an era ….
This was my personal curiosity .
I mean–when salman khan in bodyguard trumped ra1 opening?
When I read that ra1 opening has got “affected” by diwali to explain the subpar opening–the writing is/ was on the wall…
SRKs is not in the business of producing superhits—his business has been to be the BEST–
He is still among the best but not THE best
And this is the first official confirmation yet—
So quite significant…
The “tug of war” between Srk pros and antis can go on till Dawn —but though I’m somehow hoping for a good showing by ra1– the “point” has already been made!!!!
you’re right here.. to even get into these debates of first day and second day and what Bodyguard did in Rajasthan smacks of desperation. The other thing here is that these marks are crossed so often these days that Salman will cross these again with ETT and Dabanng, then there will D3. So on and so forth. So this whole insistence on creating history when that history is being created (supposedly) every other week. And here it is true that the credible film is much more important. As opposed to doing a Bodyguard-like quick fade and then this negativity surrounding the film it is far better to have a 100 crore film where no one questions the box office and so on. For example Singham. And purely as a business proposition the trade would rather make its money off BG where the profits are much greater and the risks much lower as opposed to this kind of deal. Which is why as I said before this cannot be a path for SRK going forward even if the film does well. It’s not a Lagaan kind of moment where the film does well but ultimately the prestige transcends the gross and nor the Enthiran (Robot)/3I kind of deal where you have the biggest gross ever. Falling between these stools might be fine on a normal day but not when you present it as reinvention. But anyway let’s see how this film does from hereon.
Also time to “rescue” folks here from this Srk /ra1 obssession..
Cmon: there’s life beyond ra1 lol
Anyhow finally got to complete a film I could only watch in Parts earlier but now savoured in totalilty and in the right “setting”
-romain duris was better than I expected, even acting wise
Needless to say: Paris was captured brilliantly and stands out like more than a character
Juliete Binoche again proves how good she is…
Fabrice luchini was awesome –brilliant
Melanie Laurent continues to be the alluring, appealing and dangerously charming …..
Couldnt resist hijacking this ra1-masturbathon lol
Better to put ads in the “popular channels” haha
Got really “refreshed” by this film and creatively “stimulated”.
Whats it about the french: When it comes to the evocative, reflective, penetrative albeit subtle, they can trump the british/american sensibilities.
It just comes naturally to them what needs to be “forced” in the english/american way.
Anyhow something about the Binoche/laurent type (noth not devilishly beautiful) allure rather than the over-the-top “beauty” abounding in hollywood/bollywood.
Having said that: most bollywood patrons find this stuff “slow” and “boring”–which is why at the very hint of something worthwhile like a dhobi ghaat, they desert the ship (and go to golmaal) lol
H’mm, Kevin Thomas hasn’t said much beyond summarizing the plot. It’s not a full review, so perhaps that’s understandable. His review for Bodyguard, while also brief, was a little longer than this, and equally “kind.” I don’t know how Henry can call this review “very positive”. It’s more neutral than anything else.
But the Salon and Variety reviews linked by Munna are not “positive”; they make the same points as the Indian reviews, namely, that the special effects are outstanding, but the story and characterization weak. The universal consensus seems to be that the special effects are, in fact, excellent, which should please SRK, since this seemed to be his main objective.
On the question of the “kindness” of American reviewers, it’s mostly due to the journalistic standards of U.S. publications, which do not allow the kind of personal attacks that are unfortunately the norm in the Indian press. Also, American reviewers do not think that “to critique” means “to carp.” I find it interesting, though, that sometimes the Hollywood Reporter has a reviewer of South Asian descent, who follows all the petty and vicious ways of the Indian critics.
A long time ago, the entertainment editor of the L.A.Times was Charles Champlin (Kevin Thomas began his stint at the LAT under Champlin). He was often accused of being a filmi Will Rogers, who “never met a film that he didn’t like.” Champlin always explained that it takes enormous effort to make even a bad film, and he always tried to be mindful of that in his reviews. I’m glad to see that Kevin Thomas is keeping that tradition alive.
But, interestingly, all the reviews, whether from India or the U.S. are consistent on three things: the special effects are great, the screenplay is weak, and there are logical holes along the way. So I think that can be taken to be true.
Oops, I somehow thought Satyam said “kind” not “positive”, so I went off on a lecture about kindness. Since I can’t edit my post, please excuse my digression.
But I still do wonder: what do you see to be so “positive” about these reviews? They are polite, but they do point out the flaws of the film as well as its virtues. Is it the contrast with the Indian reviewers that has struck you both, Satyam and Henry?
Once a movie becomes butt of jokes and this phenomena achieves a critical mass, nothing can help the movie in the multiplexes. IMO jokes at the expense of a movie are much more damaging than straight forward trashing. And here twitter with its 140 word limit is the perfect weapon.
Ra.One created three circuit records on day one in West Bengal, Mysore and Tamil Nadu for the first day collections.
On its second day the film has set new highs for a single day in every circuit apart from Bihar, CP Berar and CI. These circuits have many small centres and Ra.One being a sci -fi film is probably why the records have not come in these circuits.
The late arrival of 3D prints also helped proceedings on Thursday as 3D shows only started yesterday at many B and C centres. In places like Mumbai, Delhi, Kolkata, Hyderabad and Bangalore it shattered all records by big margins.
Ra.One (Hindi) has collected around 23 crore nett as per early estimates on its second day. It is the highest collection of all time for a single day.
The first day had collected around 14.75 crore nett taking the two day total to 37.75 crore nett. The regional version collected 1.35 crore nett on its first day and day two is likely to be 1.75-2 crore nett.
The all India jump is 55% on day two which is exactly the same jump that Golmaal 3 had on its second day on Diwali.
The film will drop today as films do after a big holiday. Bodyguard came down to 13.60 crore nett on its Friday but this should remain higher as it is still a holiday in some parts of the country.
Is this what it’s come down to? Golmaal 3? Man I’m no SRK fan but let’s not insult him this way!
Nice mix ‘n match going on here.. we’ll take G3 day 2, then we;ll take BG’s day 3, and oh yeah give us Wanted on day 4 and Kites on day 6! Hell we’ll even take Raavan on day 9! It even sounds the same!
So BOI have it at 37.75 crores in 2 days while Taran and Nahata have 41 crores or something. Big differential here. Think BOI are closer to the truth here though they’re of course spinning it like crazy now.
let’s say it is higher than BG on day 3 and does 15 crores or something (I’m dubious if it will match day 1 but anyway..).. that will give it about 52 crores over the first three days. That just leaves Sat and Sun then for the extended weekend. If it then kept up the same number over those two days it would have 82 crores. If it is somewhat higher on Sat or Sun it could match the BG 85 crore total or be a bit higher. But I think this is pretty much the best case scenario at this point. Tomorrow’s numbers should tell us what to expect in this sense. So with 30% more screens than BG it would be lucky to end up in that range.
Ra one may have created biggest day record, but if we consider two days combined total of both movies (Hindi version) which I think is more fare, BG is almost 1 to 1.5 crs more. Ra one numbers are indeed impressive but well short of expectation. With 30% more ticket rates and 30% more screen space, this is not an achievement for this hugely hyped movie.
Editor’s Note: Ra.One is THE film this Diwali and getting wall to wall coverage. It might not have broken Bodyguard’s opening day collections but it’s still got the rest of the holiday weekend to gather steam. But eminent playwright Mahesh Dattani says despite the hype and the special effects, this is a movie we can do without. Especially for a film that pegs itself as a family film. Here are five reasons why.
This model of an Indian kid we can do without.
This film is made for a pan Indian audience. How many kids in India can afford these kinds of games? How many Indian kids can relate to gaming heroes? And why is it that being a ‘dood’ is supposed to be ‘cool’ for Indian kids? Why can’t Indian kids be cool eating with their fingers? Also why do they have to look and dress in such a way that they can ‘pass’ for a white American kid? The kid’s deepest concern is that his father is not cool. His dad eats with his fingers and says ‘dude’ instead of ‘dood’. The kid is a gaming junkie with attitude. He doesn’t like fat kids and does nasty things to them, but we are supposed to like this kid. The disturbing thing is that kids in the audience do like him. And the film does not develop into any moment of realisation for the kid except that he ought not to think of villains as cool. But by the very absurd standards he sets for a regular Indian kid, he is truly the villain of the piece.
This model of a South Indian protagonist we can do without.
I really thought the ‘Ayayo’ kind of caricature of a South Indian person went away with Mehmood. Mehmood was at least witty and his characters had the wisdom of a Shakespearean fool. Mr. Khan’s South Indian nerdy male act is a direct assault on one’s sensibilities. No matter how jaded and socially incorrect you wish to be, you will find this gross representation sickening. He eats noodles with curds using his fingers the way North Indians think South Indians eat. Or more precisely, the way Mr Khan thinks South Indians eat. While one does not expect him to be a method actor, he only needs to open his eyes and see. But artistic representation is the least of his concerns. Getting a few laughs is all that he cares for.
Every move of his on screen screams out “Love me, I am Shah Rukh Khan”. With this sales anxiety occupying his every single thought, he suddenly remembers that he has a vast South Indian market that his company needs to make capital of. So you have a hastily added scene with ‘Rajni sir’. Kareena Kapoor even does a prayer when he appears on screen. Clearly the sales anxiety has been passed on to the director Mr Anubhav Sinha. But the producers undermine the intelligence of a South Indian audience, who know when they are being laughed at.
This kind of sexist, suggestive smut we can do without.
Five minutes into the film we have a scene where Shah Rukh Khan’s character is in the game and in enemy territory. The enemies are three Chinese females who are called – hold your puke– Iski Lee, Uski Lee and Sabki Lee. Parents and kids in the audience laugh in complicity with the demeaning attitude of the super hero towards women. It just doesn’t seem to be an issue amongst parents.
I wonder if Mr Khan is okay with the fact that his children could grow up thinking a woman’s identity is nothing more than her sexual organ. Looks like he has many Indian parents for company in this regard. Also, Kareena Kapoor’s character is happy to be the yummy mummy who can magically transform from caring mother to chamak challo and then to damsel-in-distress. Isn’t there an organisation giving out a Rakshas award to sexist filmmakers? Ra.One definitely deserves a Rakshas award.
This sort of screenplay by numbers we can do without.
I know Bollywood is at a crossroads where the old paradigm does not work anymore and a new one is yet to be discovered. But there seems to be a certain join-the-dots kind of approach that is still in place. Alas it doesn’t work if it is used as clinically as it has been used here. The ingredients that go into the soup pot are: A villain and a hero. Next, a comedy track that comes and goes but never adds to the story. Throw in some mandatory car chases and body part jokes. The sure hit formula now is to marry Hollywood silly with Bollywood silly. I am afraid two sillies do not an engaging film make.
This kind of hard sell we can do without.
My neighbour’s child has already made up his mind that he wants to see the film twice. He doesn’t possess video games but now he wants one of those gaming consoles that his parents have to now consider shopping for. Undoubtedly Shah Rukh Khan has some kind of charisma that attracts many adults and children. Also, maybe his heart is in the right place going by some of the scenes in the film.
The best part of the film is when he tosses away a cigarette saying ‘Thousands of people give up smoking every year, not because they read the warning, but because they die.’ There are those occasional gems in the film that makes one warm up to him. If only he wouldn’t sell things. Maybe if he is made aware of the grave consequences of his actions, he might change his mind. But then who is to tell the Badshah of Bollywood that his subjects are better off without his wares?
Mahesh Dattani is a Sahitya Akademi award winning playwright and director and the author of many acclaimed plays including Final Solutions, Dance Like a Man and Tara. He directed the films Mango Souffle and Morning Raga.
Well said Mahesh Dattani. Your article needs to be publicized. I am a Tamilian–and I have had it with caricaturing of regional groups by Bollywalas. Loved these words from Dattani–
He eats noodles with curds using his fingers the way North Indians think South Indians eat. Or more precisely, the way Mr Khan thinks South Indians eat. While one does not expect him to be a method actor, he only needs to open his eyes and see. But artistic representation is the least of his concerns. Getting a few laughs is all that he cares for.
And the brat kid–we don’t need such role models for our kids.
I wish a filmmaker would make a film about an Indian kid comfortable about being whoever he or she is…not a wannabe, not somebody ashamed of his parent.
these guys pretend to be great progressives but you scratch the surface and all the old attitudes come out. The Tamilian stereotypes, the Gujarati ones (KHNH.. the guy who says obscene stuff because of mispronunciation), the sexist stuff (KKHH.. the girl only becomes acceptable once she ‘feminizes’ herself and starts wearing sarees), the ‘foreign’ paranoia (this rather surprisingly from Johar but MNIK has a post-9/11 representation of the US that looks like Nazi Germany at points!), so on and so forth. A lot of this stuff was par for the course in an earlier cinema though Dattani is right about this being mediated in some ways (even if calling those characters Shakespearean fools is going a bit too far! at least in most instances) and certainly the characters were often individualized. Having said that in some ways this kind of ‘global’ notion of progressive behavior often rests on an ‘obscene’ underside of stereotype, conservative or otherwise. We see this in Hollywood too. Actresses are often much more stereotyped today in major productions when they’re not rendered as simple objects of desire than then were in an older age. Many critics have made this point about this industry. It’s some other stuff too.
Re: “The Tamilian stereotypes, the Gujarati ones (KHNH.. the guy who says obscene stuff because of mispronunciation), the sexist stuff (KKHH.. the girl only becomes acceptable once she ‘feminizes’ herself and starts wearing sarees), the ‘foreign’ paranoia (this rather surprisingly from Johar but MNIK has a post-9/11 representation of the US that looks like Nazi Germany at points!)…”
Plus the xenophobia vis-a-vis the Chinese (the offensive “lee” sisters in Ra-One if reports are to be believed); the contempt Kajol casually displays for her white neighbor in Kabhi Khushi Kabhi Gham (or perhaps that is simply Johar’s contempt for his audience); and I seem to recall anti-Chinese moments in Kal Ho Na Ho as well.
The “liberalism” of very many contemporary films is simply LIFESTYLE liberalism — i.e. as long as sufficient markers are shown, symbols deployed, to drive home the point that a particular social class is being represented, nothing more need be done. Thus, pre-marital sex not because of any commitment to human freedom, but simply because that’s what people “of a certain type” DO.
Ra.One Final 2-Day Box-Office Score: Rs. 43 Crore
1 hour ago by Komal Nahta Comments ( 4 )
The final figure for first two day’s collections of Shah Rukh Khan’s Ra.One is finally out. As reported, the superhero flick collected Rs. 25 crore (all-India net collection including the collections of the Hindi, dubbed Tamil and dubbed Telugu versions) on Thursday. Considering that the film had made Rs. 18 crore on the opening day (Wednesday, October 26), the two-day total is Rs. 43 crore.
To put into perspective the comparisons being made between the collections of Ra.One and the Salman Khan starrer Bodyguard, one has to consider a couple of facts: a) Ra.One has released in about 1000 screens more than what Bodyguard had releases in and b) The ticket rates for Ra.One, for both the 2D and 3D versions, are higher than the ticket rates of Bodyguard.
Nonetheless, Ra.One has done phenomenally well both in Indian and the Overseas circuit
a) Ra.One has released in about 1000 screens more than what Bodyguard had releases in and b) The ticket rates for Ra.One, for both the 2D and 3D versions, are higher
Can you increase the revenue (collections) by increasing the price (ticket rates) ?
I am an economics student, and we studied that it is not possible to increase revenue by increasing the prices. because if the price increases, customers stay away from the product. If they still buy the product at the higher price, then this price is the ‘actual’ price of the product…. and it is a serious blunder to sell a product at a price lower than its actual, because you are let go off the free revenue.
The 1000 extra screens will not help Ra One in the total revenue but it will certainly help in getting the biggest single day ever– which is actually a short term gain.
The reason why a big film will want to open on large print count is just to safeguard itself from a very bad wom scenario– nothing more than that. Ra one’s wom isnt that bad…. and in the long run those extra 1000 prints wont help it anyways.
I agree. I have always questioned the prinicipal theory that higher ticket prices IMPLY higher revenue. In an elastic price-demand model this does not work. In an inelastic one does. But rightly stated in the latter if this is the case, it implies something meaningful about that product, the “willingness” to pay the extra premium.
Higher prices also price people out. Lower prices may bring more people in.
In the end, revenue dictates the story in my opinion. If Ra-One is gaining from higher ticket prices, then well done. Someone is paying and that person is willing to pay it. Unfortunately people do get priced out…but this is a business model.
The xtra prints do help. Implicitly, the film may gain from wider coverage points, better screen allocation etc. But again I would say all of this is cloudy. 1) Expansion is a legitimate positive for the film. 2) the film is a big film so one would expect better screens and wider release. Here its a question of artificial and non artifical growth. The former gives it the edge over former films, the latter doesn’t.
The second day performance is great. Its a new benchmark, a record, so its achieved something. But call me a party pooper, I am sure SRK was aiming for bigger things which he could still achieve…but lets see.
For the big blockbuster kind of film it’s clear that you can raise prices, certainly in the multiplexes without being adversely affected in terms of the audience. Often the prices come down in a week or two but by then the revenue has been generated. Obviously they don’t increase it to the point where they lose the audience. At the same time the audience wouldn’t be willing to pay the extra amount for every film. But yes it’s a tradeoff because there’s a certain cross-section of the audience that already finds the tickets too expensive. Or even if affordable they would certainly not see the movie twice at those rates (another factor that affects trending even for a film that has very positive WOM). The question is precisely about the balance here. I personally think it’s smarter to err on the lower side than the higher but the thing is when you make these expensive films and when you are also not assured of strong trending on most films for one reason or another you try to get as much as you can in the initial run.
Komal and Taran are giving numbers that are much higher even if it is combined of Hindi and non-Hindi versions. BTW, when did we start looking at combined revenues? We never did it with Raavan.
Komal is the most crooked and shrewdest of all these faggots.
Anyways, falls today are going to be substantial.Love the way, BOI sets things up for the next day,so that it doesnt look too bad when it actually happens. They claim it is normal and expected.
Golmaal comparision is apt as that is what SRK can hope for.
I would be greatly surprised if this can surpass BG.
SRK spent 150 crores just to touch the Crotch of Rampal ……lol
Hritik’s Tweet– for Rampal
DUDE!!! U’ve taken it to a WHOLE new level!! INSANE!!! BEST negative performance EVER! World class body aesthetics! BRAVO!!
1.Ab main nahin boloonga, duniya bolegi
2.Bodyguard is trending. Everything else is pending
3.”I’m being targeted” – Dart Board
LOL, as someone pointed out yesterday once you fail the laugh test for your film and the twitter world gets you it’s very hard if not impossible to recover. In a sense we too miss the point often by talking about the reviews. These are a good metric to judge the box office but these tweets can often be brutal. And a multiplex audience is certainly tweeting or is on facebook and this ‘WOM” can be more definitive than anything else.
Satyam and Q bhai, I know will not be happy with the analogy but this is akin to Anna movement where the aam janta are tweeting/ facebooking and clearing the web of lies being spread by Nattha and NoAdarsh .
Whoa, is that an actual tweet from Hrithik? I honestly thought someone was mocking his glazed, over-the-top yet strangely simultaneously muted turn on that dance show he judges. That’s one of the weirdest English-language sentences ever: why doesn’t he just say Arjun Rampal was looking amazing, or kick-ass or something? WTF is “body aesthetics”?! Something tells me Walter Pater just sat up in his grave…
That odd phrasing probably, (in Hrithik-land) equates being in great shape to delivering a terrific performance. Of course in a world where such logic applies there’s litte difference between Hrithik and Day-Lewis.
Fantasy novelist Samit Basu encounters Ra.One. Exclusive to Rediff.com
I spent a lot of time this year wandering the wilderness of Bollywood trying to put together a film adaptation of my last novel, Turbulence, a superhero novel set in India and England.
Whether it’ll ever get made is a question that hasn’t been answered as yet, but meetings with a few of Bollywood’s movers and shakers have taught me many things about the way the Bollywood collective mind works when it comes to high-budget action blockbusters.
So here are some of the axioms, three Golden Rules based on which Bollywood blockbusters get made. They might help put your Ra.One experience in perspective.
It’s disturbing for anyone who plans to make a living as a writer to hear this, but an alarmingly large percentage of B-wood power-brokers said this with absolute confidence. I still believe this is not true, but hey. The ‘audience’ is seen largely as an amorphous, slack-jawed blob with the collective intelligence of a not-very-intelligent 11-year-old.
I suppose this holds true for Hollywood as well; it would explain many of their biggest commercial successes.
People will go and see any film that has been marketed with a great deal of pizzazz; it doesn’t matter what’s in the film as long as it’s hardsold to them and stars someone they like.
There has to be at least one song that goes viral. The most worked-upon thing in the movie has to be the hero’s abdomen. There have to be one or two ‘dialogues’ that people can repeat at each other ad nauseum.
Location is important.
It’s distressingly cynical, but this rule works very often; just look at most of our recent Bollywood mega-hits and you’ll see that this works.
It could be said in Ra.One’s defence that it wasn’t yet another cynical, brainless ‘South masala’ remake. But in between the splendidly-put-together action sequences, look at the utterly moronic jokes, the endlessly crass attempts at humour, the barrel-bottom-scraping homophobic/racist jibes, the numerous plot holes, the many logical inconsistencies, and you’ll realise that this is a film that does not expect any degree of mental ability from its audience.
Like the aforementioned dim-witted 11-year-old, the audience must be told what to do. And what to like. If Ra.One works commercially — and I hope it does, because I have a personal stake in wanting Bollywood to make more superhero films — it will be yet another sad confirmation of this Bollywood principle.
Like they say, ‘Film’s purpose is to entertain. Don’t overanalyse.’
‘The Indian audience is not evolved enough for anything that Bollywood hasn’t done before.’
This one was a particular shocker when I heard it the first time, because it goes against everything I’ve believed in eight years as a full-time writer.
But again, look around you — television, movies, books — and you’ll see this is largely true.
As one Bollywood top maven told me with utter certainty, ‘People want to sit in the hall, relax, enjoy themselves. Nobody wants to struggle with new ideas. It makes them angry.’
Fair enough — if money wasn’t a consideration, I’m sure everyone would be happy to be wildly experimental. But big movies mean big money, and big money means big risks, and if you don’t give the audience what you already know it wants, you stand to lose everything.
The bigger the budget, the more the film must conform. None of this is new information.
The saddest part of the Ra.One experience is the growing realisation, as you watch the film, that the intentions of the team behind it were probably good when the whole epic project began. That at some level, it wanted to treat its audience as smart, and ready to see things it hadn’t seen before.
There must have been, at some point, a genuine desire to push the envelope, to give quality-starved Indian audiences something new. And in the technical departments, Ra.One achieves that — the VFX and sound are excellent, the crack international team behind the film has done its job well.
Yes, most of the action sequences and character designs are wildly derivative, but the same criticism could be applied to any number of successful Hollywood movies.
The problem with Ra.One is, though, that while it might have started off with the urge to push boundaries, it ended up being a confused mix of tried-and-tested and desperate-to-please. Worried that the film wasn’t familiar enough, they stuck in gratuitous audience identification points — Karva Chauth references, Ganesh idols — and unnecessary celebrity cameos from Priyanka Chopra, Sanjay Dutt and the already superhuman Rajnikanth.
And the audience, already informed about these guest appearances by endless publicity, cheered dutifully — and gave up any involvement they were feeling with the film’s actual story.
It’s easy enough to blame the writers for Ra.One’s many flaws — the most clear problem is the bad script. But while the writing was undeniably terrible, varying between cliche superhero/sentimental speeches and inane attempts at comedy/melodrama, let’s not forget these writers were unlikely to have made any of the key decisions about the way this film was made — there are probably lengthy debates about the marketability of every single line when the stakes are this high.
What we end up with, though, is a film that wants to be new and familiar at the same time, and does not know whether it wants to be compared with Iron Man or Dabangg.
It tries to be both, and fails at each; a film that was supposed to be ambitious and groundbreaking but at the very peak of its ambition, aspires to match a level of technical competence that Hollywood takes for granted.
What our esteemed Bollywood kings seem to be forgetting is that the application of these two axioms — assuming the audience is sub-normal and hates change — is exactly what has led to all of Bollywood’s innumerable flops. If anyone knew what actually made films work, they would be bottling up that essence and selling it at malls.
For Bollywood films above a certain scale, you can only raise money if one of the top five heroes of the moment agrees to do the film. And heroes are sensitive creatures who do not like sharing screen space, and like calling all the shots on their films. And physically being in most of the shots in their films.
This rarely yields good results in terms of quality, though it seems to work fine for the legions of love-crazed fans who flock into theatres and spew hate on the Internet in defence of their gods.
The chief problem with this axiom is that it imposes very dangerous constraints on films — there can only be one central character, everyone else is window dressing.
In superhero-specific terms, it means we’ll never have an X-Men/Avengers style multi-starrer superhero movie until this changes (On a personal note, every producer I met warned me that no hero would want to do an ensemble movie, and my script would have to be about one man only, regardless of the book it was based on).
Ra.One is unapologetically a Shah Rukh Khan vehicle, and it must be said the man tries everything — he pulls off his most famous poses, tries out a range of facial contortions, hairstyles, costumes, accents, all in this vast, multi-crore attempt to please his son on and off screen.
But no amount of the Khan’s much-vaunted histrionic abilities can hide the fact that the characters he’s been given to play are flatter than his abs.
That said, Ra.One is not as one-actor-minded as, say, Ghajini, Singham or Bodyguard, and this is a good thing. Most of the praise that has come in for Ra.One can be reduced to ‘Kareena and Arjun Rampal look amazing.’ Excellent, but why bother with a story, then?
Surely it would be more economically viable to have people sit in theatres and look at slideshows of all these hot people. I might just have hit upon the Next Big Thing here.
An even bigger drawback of the hero-is-everything approach is that films which aim to be ‘mass entertainers’ usually feature heroes who are invincible even if they are flawed; Nietzschean Ubermenschen who stride through their stories casually beating up people while flooring heroines with their charm, supporting and entertaining their families, singing, dancing, nipple-baring and never, ever letting the whistles in the audience die out.
More superheroic than any superhero Hollywood’s come up with yet, unbeatable musclemen, walking wish-fulfilment fantasies of millions of not-especially-Alpha Indian men.
Shah Rukh Khan does try to break this rule — his real-world character is called a coward by his son, and we are repeatedly told that his video-game hero is weaker than the villain (though we see no real evidence of this.) Sadly, this is the biggest risk the film takes.
In a few weeks, we’ll find out whether Ra.One is the biggest commercial success of all time or a huge flop. Like all Bollywood films of its scale, the essential quality of the film will be irrelevant either way, as frenzied fans and rival stars’ fans battle it out across comment sections all over the Internet.
If Ra.One succeeds commercially, there will be a sudden explosion of superhero films; if not, no one will try one for the next few years (well, unless the sequel to the equally flawed Krrish is a box office smash).
Either way, given that Bollywood essentially has no idea about the basic tenets of superhero films, here are a few blindingly obvious guiding principles for those brave souls attempting the next one, whenever it happens. Click next to take a look.
It feels sad to have to say this to people who are presumable a. professional writers and b. literate adults, but the fictional world you create must have rules, and these rules must be consistent.
In a superhero/scifi/fantasy story, you can stretch the laws of physics, but that’s really all you can do. After that, you have to work hard, even harder than in a ‘real-world’ movie, to ensure that the rest of the world you create is logical, that everything else makes sense.
You can’t just do whatever the hell you want with the plot, the characters, and the world your story is set in just because your heroes are more than human. If you have no internal logic system, you lose any member of the audience who is not a zombie.
The set-pieces in Ra.One are extravagant, executed by professionals who’ve done this sort of work before, and are something the rest of Bollywood should emulate — though the hundreds of deaths that train action sequence would have caused leaves me in severe doubts as to the hero’s competence, if not that of the VFX artists.
The rest of the film seems to have been put together by bumbling incompetents.
Are Ra.One and G.One humans? Robots? Or life-sized mannequins that come to life? And whatever the case, why do they have superpowers? I put software in my USB drive all the time; it hasn’t started chasing me around the world and trying to kill me, at least not yet.
What are Ra.One and G.One and why do they have powers in the real world?
No one knows. No one seems to care. Even if one accepts that a piece of software escapes a video game and finds form in the real world, it is really rude to your audience to not even provide a semblance of a pseudo-scientific explanation as to how, unless you specifically mention that no one knows how it’s possible, or explain it away by saying it’s magic.
It’s not enough to copy scenes from the Terminator movies; if you’ve seen them, you know there’s a whole deal of elaborate explanation of how their bodies work the way they do.
G.One seems to be made of metal (hence, the horrible pierced groin in the metal detector scene) but surely someone at Dalip Tahil’s video game company might have noticed that they’d made an incredibly complicated cyborg?
There’s some brief introductory technobabble about how the gaming company creates tangible 3-D holograms, but then film ignores its own half-hearted attempts at explanation when the software, instead of just manifesting physically, proceeds to enter physical replicas of the video-game characters. Complete internal logic shutdown.
At various points in the movie, G.One and Ra.One exhibit super-strength, super-speed, mind control, energy radiation, shape-shifting, self-healing and self-cloning abilities.
These powers crop up conveniently when the problem they’re facing requires them, and disappear otherwise. Which indicates a. an utter contempt for the audience and b. really, really bad writers.
Most superhero films have villains who are physically stronger than the hero; hence the hero has to struggle to overcome them.
This is a standard feature of a superhero film, not a breathtaking innovation the way Ra.One makes it out to be.
Ra.One’s hero makes video games. His greatest achievement is a video game where you have to pretty much be a fully trained ninja/acrobat to defeat Level One.
I know Kinect controllers and the like require movement, but if you’re planning a game where success is based on real-world acrobatics, you’re looking at a seriously niche market.
Most video games involve sitting on a beanbag and pressing buttons. I suspect the Ra.One video game will require exactly that. If not, it is not going to be a commercial success.
While it is clear Team Ra.One knows nothing about superheroes, it would be nice if they knew anything about video games.
What does our supervillain, Ra.One, want?
The destruction of Facebook?
No, he wants to kill a small boy who was kicking him around in his videogame.
Granted the small boy was extremely annoying, and Ra.One had my sympathy for most of his few appearances, but you know what? This is not the kind of earth-shaking conflict situation you base a superhero movie on, unless it’s a flat-out comedy or parody.
If you met Ra.One on the street, you could just get out of his way; he wouldn’t bother you otherwise, unless you were foolish enough to buy what looked like a terrible game and take him on in it.
We also never really know what G.One wants, apart from protecting said annoying small boy from Ra.One. Once that’s accomplished, it’s difficult for us to care what happens to G.One, because, well, we don’t know what he is!
Is he capable of turning human or otherwise giving Kareena Kapoor the loving she clearly needs?
Is he going to be locked in eternal combat with Ra.One in a video game that will presumably be cancelled by its makers since we know it’s capable of unleashing real-world mass destruction?
Why should we care?
Again, internal logic=good. You can have an interesting cross-film cameo from Cheeti the robot from Endhiran. You can have a celebrity cameo from Superstar Rajnikanth. You can’t have both. Sorry. Not even for the reality-bending Rajnikanth.
In the end, how you feel about Ra.One depends entirely on what standards you’re using to judge it. Does it measure up to the best of Hollywood, or to similar films made in China or Japan? No.
Is it better than the worst Hollywood superhero films? Certainly.
Is it a step forward for Bollywood? Absolutely.
But it’s still unclear as to whether it’s in the right direction.
Re: “People want to sit in the hall, relax, enjoy themselves. Nobody wants to struggle with new ideas. It makes them angry.”
This is a very telling observation when it comes to the audience. Note that the chap quoted doesn’t say people are close-minded, or that they don’t understand new ideas — he says new ideas make them “angry.” I can attest from personal offline experience this is true (in my personal experience, i.e. not talking about the internet as it seems to be populated by fanatics of all kinds) of very many people in the audience, and in my experience it seems to be MORE true of an urban, bourgeois audience than of others — and as these films have increasingly started to focus on peddling a certain lifestyle, the intolerance is increasing. Because any comment against such a film is interpreted as an attack on a certain lifestyle. Salman and SRK films are a case in point: no Salman fan I know is offended if I say Ready is a bad film, but a much larger percentage of SRK fans I know react negatively, i.e. aggressively and in an overtly hostile manner, if someone says he/she doesn’t like Kuch Kuch Hota Hai. This isn’t because SRK is per se more likely to have intolerant fans — it’s because Karan Johar’s films peddle a certain lifestyle, whereas Ready doesn’t in that overt a way. SRK simply has more of these films, but when he doesn’t, the same holds true of his films too: if I tell a SRK fan Devdas or Asoka is a bad film, I am not likely to get an aggressive response; but I might well for Kal Ho Na Ho — the former simply isn’t a lifestyle film in that sense. But SRK is the first major star associated with this sort of thing (QSQT didn’t peddle a lifestyle; neither did Deewana — but by Kuch Kuch Hota Hai and Kal Ho Na Ho and Mohabbatein we are squarely in the new paradigm). And now, with the rise of multiplex cinema, there are more such films — try telling someone who likes those films that you don’t like Wake Up Sid; or Zindagi Milegi Na Dobara, and you might get some nasty responses (I certainly have; in the case of the former my interlocutor sneered and snapped “That’s because you’re not from Bombay; only a Bombayite can truly appreciate what Wake Up Sid really means”; I first wondered why they bothered releasing the film elsewhere in the first place, and, second, wondered what would have happened had Manoj Kumar followed the same logic with Kranti — perhaps only those who rebelled in 1857 could have been the target audience; oh wait, they’re dead). Don’t mean to idealize the past, but I never got the sense that some dude thinking Agneepath sucked in 1990 was offensive to Bachchan fans in quite the same way…
RA.ONE had a slow start on Friday morning and noon as Bhau-beej was celebrated. Consequently, the business slowed down considerably in several circuits till noon, but the business was back to normal [read strong] from 12.30 noon/1 p.m. onwards.
Meanwhile, the film has collected Rs 18.50 cr nett on Wednesday [the highest ever Diwali day collection] and Rs 25.10 cr nett on Thursday [the highest collection ever on a single day] in India, taking the 2-day total to Rs 43.60 cr nett. The total includes the business generated from all three versions — Hindi, Tamil and Telugu.
this diwali period has been brutal to SRK. every day a new festival ruins his box office chances! It’s going to be tough tomorrow and after too. All the Diwali celebrations will leave people exhausted. You can’t expect them to make it to the theaters.
Collections of Ra.One have dropped today (Friday, October 28) which is the third day. The drop wasn’t unexpected as many Hindu families stayed away from cinemas in the morning and noon shows due to Bhai Dooj festivities. Also, the mixed reports have begun to tell on the collections. However, collections picked up again after the noon shows.
Of course, there is still no reason for anyone to press the panic button in spite of the fall in collections today as collections on Saturday and Sunday are expected to be good. What’s more, the next weekend may also favour the film since there is not a single major or big release scheduled for next Friday.
Besides, the film is getting good reviews in its 3D version and that may run for the next five to six weeks. The kids and the youngsters especially are talking positively about the film which is about a video game. What is standing the film in good stead at the script level is the family values it talks about. Like a cinema manager of Bombay summed it up, “There are bound to be mixed reports of Ra.One but a lot of people are liking the angle of good triumphing over evil and the lesson imparted to Shah Rukh Khan’s kid in the film – that it is the hero who is to be emulated, never the villain.”
Totally this guy is a muppet. He is just so far up SRK’s payroll that he will make anything remotely negative sound like “its ok”, “nothing wrong” etc. What is this nonsense about Hindus staying away and what not. I thought “Diwali” is mine meant the collections were meant to rocket up during this period. Not a different festival every day to keep people away.
The warning signs are in this report. Whether they materialise is another matter. In a way its better to be a bit like sitting on the fence – the only problem is other stars don’t benefit from this soft, gentle commentary – he’ll save it for SRK but take others to the gutter.
What is this guy saying?! Just a year ago, he was saying that Diwali is the biggest period for Bollywood films! Earlier in an interview to TOI Nahta had said ”There is NO better period in India to release movies than Diwali!” See the excerpt:
”The best time for a film’s release is during Diwali.
But why is this so? Can’t other festivals rake in as much moolah? No, says film trade expert Komal Nahta. ”Diwali is unique in that it is spread over four days. Raksha Bandhan, Eid, Christmas are one-day holidays and hence you do not get the same numbers. There is no better period in India than Diwali for a film.””
can be corporate bookings where people decide not to turn up with the clients and lose the potential business deal! I find this less plausible with individuals because you’re not likely to spend that kind of money on tickets and not show up because of bad reviews. At least not the majority. But where this happens it shows how miserable the WOM is. To be honest not suggesting this is happening all over the place but these are old tricks of the trade in this sense. Not as effective anymore because of piracy and so on but one can try and hold things together for a day or two. Note that if there were bookings and people didn’t show up Nandy wouldn’t have been able to buy tickets. Because the theaters wouldn’t know this before the film started! Even into the movie they could hardly have done this because people come in late all the time.
I had Frnds which have 8 tickets of ra1 wid him given by him by HSBC, And One Investment firm, another has 4 tickets from Western Union. Wat we are seeing is Nothing but bulk corporate bookings n now Theatres can be empty as ppl r afraid to turn up for this RA1 :)… It is Same story everywhere… Simply running on Corporate bookings till Sunday… as Amod Mehra has just saID THAT RA 1 will see big Crash on Monday as it has lost all steam .
LOL Gryfindor thanks for posting– great one specially the following-
And there is not truth in the claim that it is a movie for kids, what with all the condom-condom talk and Tere-Parents-Ki flying around. Not to mention the occasional crotch touching(going by current stereotypes, I’ll assume that those scenes were the contributions for which Karan Johar was thanked in the credits
The media and Shahrukh should simply accept RA.one as a failure and move on but I think they are just trying to squeeze out a few more crores out of it until the bad word-of-mouth really spreads if it hasn’t already. In any case, big stars and marketing can only give you good openings which more or less RA.one did get. If a film is completely disliked, then no one can save it – HR couldn’t do it with Kites, SRK can’t with RA.one, and even Aamir will fail if he happens to do another Mela again.
nothing to disagree with here.. I think though what happens is that even when the writing seems to be on the wall you have this hope that it can be somewhat stable at the very low end in which case the biggest possible initial can help. Which is when you get these frantic efforts. However once WOM also collapses completely I think it’s really a losing battle. You can do all of this with a film that has been liked to a degree but for various reasons doesn’t quite have the box office numbers to back it up. In such a scenario the ‘hey it’s doing great’ narrative can have some resonance. But otherwise it’s very hard. In general the days of Nahata and Taran dictating the terms of the debate by disseminating their narrative in the media and so forth are really over. The online world from blogs to social media can just take apart the numbers, examine the contradictions, poke fun at things in a very viral way, etc. And here I think that for all his savvy at this stuff perhaps even SRK (or someone like Johar) underestimates this aspect of things. Because they’re still in the 90s paradigm of keeping control over the print and TV media whereas now it’s the Wild West of the online world! Today you have someone who watches Ra One in an early morning show and immediately texts/tweets everyone about it even before the movie is over. You have people who tweet several times during a film. It’s very hard for anyone to combat this. And so the whole 25 crore claim is also a waste of time. No one’s going to talk about this for a film that doesn’t have good WOM. But also there will lots and lots of stories like Pritish Nandy’s basically implying it’s all a hoax and so on.
And yes there are still some old-fashioned truths in the world. One of these is that the biggest stars in the most hyped machines cannot save a film that is being rejected by the audience.
Movie is still collecting more than 14 Crore a day .. so no point to write it off. The day collection will drop to > 50% and total collections till that day if is less than 110 Crore .. we can easily write it off.
There have been more than murmurs about Srk having lost the top slot since the ghajinis,dabangs, 3I,
Boduguard, reddy etc etc
But somehow Srk was tactfully avoiding a major release for some time and was trying to “shy off” a head on battle where stuff can be verified
What ra1 dies from now on depends on the merits of the film and umpteen other things…
But what even most Srk die hard fans will admit secretly is that now he has formally and officially lost the top spot in verifiable terms–
Nothing else (not even Diwali or the genre or the musk or pheromones in the air) can justify ra1 opening falling below bodyguard (Which was the weakest of salman/aamir recent blockbusters)
Trying to justify that ra1 is still a “superhit” is face-saving but doesnt achieve much to rescue the facade or Srk-“the best”
Alex,srk was not No1 by 2007. Akshay is No1 from 2007.
Akshay has been consisitent in giving hits and his total net of successful films is more than any other star.
Srk era has officially ened now.But many people realised it when welcome outgriossed OSO in 2007.
true sunil – akki’s last hit was in 2007 and from then onwards –
on planet earth – he has given flops/superflops/disasters and he is
definately no. 1 in this aspect since 2007 🙂 check IMDB Akshay Kumar and see how many hits he has given from 2007 to remain on no. 1 – where as sallu, aamir, ajay all are doing absolutely nothing to remain in nos. game 😉
just going by BOI numbers they had BG at 20.6 crores for the opening day. Here it’s 22.8 crores for day 2. With all those extra screens, all the ticket hikes, isn’t it obvious that even on the second day it really isn’t ahead of BG?
Ra.One (Hindi) is likely to set the opening record for the first three days which is 52.60 crore nett set by Bodyguard this year. After the first two days Bodyguard is just edging it with a 1.50 crore nett lead over Ra.One (Hindi).
Bodyguard was 39 crore nett after two days while Ra.One (Hindi) is 37.50 crore after two days. Diwali puja hit Ra.One for around 8.50 crore nett otherwise first two days would have been similar as both days were holidays.
The morning and afternoon collections on its third day have seen drops at places but strong at other places especially in the North due to Bhai Dooj holiday. Gujarat and Delhi/UP is likely to have a strong third day.
Superheroes sans spandex
The superhero comic and the movie are deeply linked to American history and the country’s mythology about its place in the world
Stall Order | Nandini Ramnath
Shah Rukh Khan returned to the screen this fortnight after what seems to be a century by retooling a very American idea. In Ra.One, he plays a superhero named G.One who seems to have been assembled out of parts that originally belonged to the Iron Man and The Terminator. Khan’s costumes in Ra.One, however, are far more sophisticated than the baggy pants that Puneet Issar wore in the 1987 movie Superman (cotton should never ever be used in place of spandex). In keeping with Indian conventions, Khan’s bionic man sings, dances and even indulges in a bit of romance alongside saving the earth from the evil Ra.One. Superman faced many challenges in his lifetime, but shaking a leg to Chammak Challo was never among them.
Dressed for the part: In Ra.One, Khan plays the superhero G.One.
Dressed for the part: In Ra.One, Khan plays the superhero G.One.
The Issar film, which also starred Dharmendra in a Jor-El-inspired part, was an early attempt at importing the American superhero genre to India. It is kindly described these days as cult (usually a synonym for massive flop). There haven’t been too many attempts since to create local avatars. Shekhar Kapur’s Mr India had a truly extraordinary arch-villain but a fairly ordinary hero whose only trick was that he possessed a bracelet that made him invisible. Krrish, directed by Rakesh Roshan and starring Hrithik Roshan, was another brave attempt to Indianize the genre, but Naseeruddin Shah’s evil megalomaniac who builds a machine that can predict the future was an odd idea for a country that has its share of astrologers and clairvoyants.
The superhero comic and the movie are deeply linked to American history and the country’s mythology about its place in the world. Besides, why on earth do we need Hollywood superheroes when we have Bollywood superstars? Hindi film heroes have mostly been all-rounders at the very least, if not endowed with near-divine powers. They have never needed shiny capes or sparkling gadgets to activate their extraordinary powers. The Hindi film hero has had the supernatural ability to woo the woman of his choice (the exceptions depend on whether the story has a tragic or a happy ending), sing (in different voices) and dance (in different styles without practice). Our heroes can unite warring factions, win wars and save the nation from dastardly enemies. They triumph in all the fights they get into, regardless of the physical strength of their opponents.
Some of our heroes have been getting a bit more realistic of late. They actually run in the opposite direction from toughies and weep when their hearts break. It’s not surprising that disgusted audiences are embracing the antics of bare-bodied heroes. The pretence of putting up a defence against the likes of Salman Khan and Ajay Devgn has been all but abandoned. Salman Khan’s “Robinhood Pandey” in Dabangg and Devgn’s Bajirao Singham in Singham are men of extraordinary talents who don’t need to prove it by wearing shiny underwear on top of tights. Stripped of its self-importance, the superhero film is really a hyperbolic action movie. Indian heroes seem to manage just fine without implants or extraterrestrial powers. A police uniform can be just as empowering as a superhero suit.
Ra.One released in theatres on 26 October.
Nandini Ramnath is the film critic of Time Out Mumbai
Most of Ra.One’s underhand charm comes from director Anubhav Sinha’s mismanagement, says Poorva Rajaraman
Ra.One opens with a genuinely funny superhero parody dream sequence: a hyper comic book version of Shah Rukh Khan has to save Desi Girl (Priyanka Chopra) from a lurking Khal Nayak (Sanjay Dutt channelling Munnabhai). He is only moderately successful by the time his wishful son wakes up with a jolt. Little Prateek Subramanium, played by Aman Varma in the happy tradition of androgynous children in SRK movies (the Kabhi Alvida Na Kehna boy as actually a girl), does not believe his father can be a hero.
Turns out, his father is not a hero, but a bumbling South Indian computer programmer, Shekhar Subramanium. The cause for you to celebrate is simply this: short of a spoof, Ra.One is probably the lightest superhero film you’ll see.
If Ra.One had a genre-abiding screenplay the movie would subject us to deep emotional ties; the soft, laconic romance between the protagonist and his wife, the tender bordering on troubled relationship with his son, the genuine inadequacies a socially awkward man in a fast-paced world—a man like many others, who has to suffer the desolation of ordinariness.
And that movie might still be made by the thoughtful and brave, but the first 30 minutes of Ra.One coast along on the sheer novelty of a Shah Rukh Khan playing a South Indian. At least someone protests: “Dad, I don’t do inge va”, says little Prateek.
Its hard to avoid the fact that most of Ra.One’s underhand charm comes from director Anubhav Sinha’s mismanagement. On the subject of good and evil, Ra.One’s dialogue is imponderably stupid. The movie has a very jumbled cultural grasp on South India. It makes Padosan look authentic.
Ra.One does, however, pose a serious question to serious movie watchers. After the sophistication of the recent scripts like Zindagi Milegi Na Dobara or Delhi Belly, how can it be okay for Ra.One to lead us back into the dark ages of screenwriting? The answer is related to the film’s lavish insincerity. It has the most desperately feeble attempts to make you care about death or grief. It doesn’t bother with scenes, Ra.One is string of scenarios.
All these things might make Ra.One a truly Indianised superhero movie—no achingly real character arcs, no saving whole cities or the civilised world, no childhood foreshadowing adulthood, no romance beyond lusty dance numbers, no Matrix explorations of free will in the cyber age, no psychologically mutant villains, no explanations, no real stakes. Put another way, Ra.One is an emotionally lively video game.
Ra.One has a redeeming streak of madcap on constant simmer. At one point, Kareena Kapoor (Sonia Subramanium) is typewriting a feminist thesis that will liberate all Indian women. She also wants to be the world’s most famous writer. Of course, this happens before she becomes an evil train driver, but that is a spoiler for another day. At school, her son Prateek uses his technological mastery to project the poledancing-in-leather skills of his teacher. The sexual humour doesn’t end there—condom jokes, robot-men saying c**t on loop and a son sexually harassing his mother by tweaking the cyber incarnation of his father.
Shekhar, whose day job is to plan appallingly conceptual video games (when did just shooting things go out of style?), has launched a new game called Ra.One. This is when, in a delightful twist of attention deficit modern parenting, Akon’s Criminal starts playing and Sonia and Shekhar dance (their “booty going pop pop pop”) while their son’s video game alias Lucifer, is being thulped in by the evil and increasingly sentient Ra.One.
On Prateek’s prompting, within the labyrinthine schematics of the videogame called Ra.One, the villain is always stronger than the good guy G.One and can only die if lots of micro-conditions are met. So, when Ra.One transmogrifies into the real world, things begin to suck. He kills Shekhar and Lucifer/Prateek is in mortal danger. Who will save Lucifer from the bad guys? Its time for G.One to transmogrify with the help of an under-utilised Shahana Goswami. But, as the long-suffering Sonia exclaims (presumably with the audience) “Yeh sab kaise ho sakta hai?”
Indeed. This is a world in which a sophisticated self-propagating computer program can attain autonomous, corporeal selfhood, but Kareena Kapoor can’t book a taxi to meet her at the Mumbai airport. At this particular juncture of the movie, you might want cede your misgivings to its internal logic.
Why would she book a taxi if she were illegally smuggling a superhero into India with her? Also what use is a taxi in a world where Rajinikanth will meet you at arrivals? And nothing must rid her of the lush NRI fantasy of beating up overcharging taxi drivers.
Ra.One is far easier to watch when the action moves to Mumbai post-interval. India is also where we meet a ravishing Arjun Rampal who finally gets his turn to play Ra.One. He has competition from Kareena Kapoor, who does immense justice to her few minutes as an evil possessed-by-Ra.One train driver. She is on a mission to persecute the most self-convinced demographic of any urban context: angry commuters.
The 1933 King Kong is a classic because it further etched the New York skyline into cultural history and memory, Ra.One does this well with Chhatrapati Shivaji Terminus. What is the best way to assert the cultural significance of something? How can you ensure that cinema archaeologists from the future will find the cultural touchstones you place in your movie? How can communicate the deep symbolic value of a building like CST to a jagged cityscape?
Blow it up.
If anyone is still idealistic enough to wonder why books don’t have 50 crore weekend openings or why cinema is and will stay a deeply hegemonic medium, they should watch Kareena Kapoor drive a local train off the tracks into the edifice of CST. Oh, and they should probably stick around while the building clatters to the ground. Why does this happen?
Perhaps its a profound commentary on architectural imperialism. Perhaps it is a sly suggestion to Danny Boyle not to consider a Slumdog Millionaire sequel. Perhaps Ra.One is retroactively telling the Shiv Sena that they needn’t have bothered with nomenclature protests against the erstwhile Victoria Terminus.
this is a great read! Will say on the VT point that this is closer to Hollywood paradigms where typically disaster movies revel in blowing up iconic sites and symbols! And note how this kind of move is in its conceptual defacement not that far from the whole terrorist delight in doing the same.
My comment elsewhere in response to the claims of Ra.ONE beating BG’s three day numbers:
Too bad, it took 1000 more screens,jacked up ticket prices, unprecedented marketing blitzkrieg and friendly BO reporting to achieve it.
It is like saying India surpassed England’s total in cricket but they did it with 15 batsmen, a shorter boundary and friendly umpires. And some batsmen were allowed to bat twice.
When a main stream journalist like Pritish Nandy claims that he went to see the movie and there was a Houseful board but he managed to get six tickets and a lot of front rows were empty ( and more became empty later), I guess it says a lot.
By 100% Drop he mean .. almost empty houses .. not necessarily no body .. and he is cinema chain owner .. check his earlier tweets, he was hoping for excellent weekend based on advance and also he said earlier that advance is better than bodyguard …
Samit Basu’s write up reveals the hollowness of Rangan’s review. He fails to point out the basic failures at the script level. This business of glorifying the masala films of 70’s is lazy writing. There are good msala films and there are bad masala films. There are good 70’s films and bad 70’s films. And the bit about all our heroes being superheroes is another piece of lazy thinking. Not true. Chitti in Endhran works. So does Krissh in Krissh. Because the films and the character have adhered to the need for internal logic that Samit Basu spelt out. There is clarity about what Chitty is and what are the limits of his power ( need for charging is one, inability to understand finer human sentiments is another)) . Rangan fails to point any of these, in his eagerness to defend Sharhulkh..suggesting that a silly smile would be the right analgesic to go through what is obviously a painful film.
will say once more that SRK’s nemesis here turned out to be his original sin of taking Anubhav Sinha as director. He had the material, he clearly had the marketing blitz in place to get the biggest initial, but he just forgot who the director was. And with this sort of subject it often seems easier than it is. Which is why Krrish should always be studied closely as a model of how to get it right. One doesn’t have to be exactly as old-fashioned as Roshan but once should learn from this. And of course more to the point one should really examine Shankar’s film and figure out the distinctions. The problem is that whether you’re SRK or a fan of a star if you think that it’s all the same and it’s only about SFX you stumble. The same errors are made by people in other genres. So Akshay might have been doing stupid comedies but as he’s learnt over time some are better than others. Similarly Ready and BG might seem to be the same stuff but it’s not. Now one might not care for the entire genre, that’s a different thing but one cannot paint everything with the same brush. Much as I dislike a certain kind of multiplex fare and even though I had very many of the same objections with ZNMD I still found it much more engaging as a watch than most others. So on and so forth.
Getting back to Ra One the single biggest reason why I was never going to watch this in the theater was the director. The advertising campaign confirmed this for me. I still would have changed my mind with the right reviews but that of course didn’t happen. On the other hand for all my problems with the politics of remakes and so forth I am interested in Don 2 because the longer trailers are very slick. So it always helps to start with a more credible director. Doesn’t have to be a Farhan Akhtar with more auteurist tendencies. It could be a pure masala filmmaker but there has to be a great degree of competence for this kind of venture.
And to repeat once more SRK should really have turned South for someone to handle this film. There actually aren’t many I can think of in Bombay besides Rakesh Roshan (if any!) to handle this sort of very commercial deal with this subject.
the only one director in india who can handle this genre still remains to be……shankar…..and no one else on horizon can do this in my opinion….shankar offered robot to srk earlier, but it didn’t happen….and now this seemingly “crap” ra.one – srk has very little sense of choosing a script/director i would say and he is purely relying on his safe-territory-successes of the past….rajesh khanna’s history might just repeat here….srk is definately going down the hills – as an actor!
i lost all respect for Rangan when he failed to recognize Rakesh Roshan’s talent for storytelling ( making both Koi Mil Gaya and Krissh work is no mean feat, when you see the younger lot like Goldie Behl , the Love 2050 guy and nowAnubhav Sinha) . And mentioning Endhiran in the review and not appluading Shankr’s fecund imagination and ability to create characters and character motivations that engage is a sin that I will never forgive.
Sometimes we forget that a critic’s job is NOT to just agree with us or think exactly like we do.As long as it is a viable view point, it is OK even if it tends to differ from ours. My objection is to manufactured reviews which we see all the time.
It is not about agreeing with us, it is about us agreeing with him. If I think Dickens or Dostoevsky does not get London right or the human subconscious right will I consider them great writers? Obviously not. That’s why I don’t think much of Salman Rushdie or Ayn rand. Writing wel is not enough. You have get the insights right. And who judges if he has got the insights right? Obviously it is I , if I am the one giving the opinion.
Haha kash vvvthe “encountered” ones are safe n sound–more in the “harem” the better…lol
Havent read b rangans review but he seems to be losing it sow what lately –began with delhi belly…
Feel people in general are underestimating rakesh Roshans indianised Krish etc
They were cunningly done keeping special care not ronalineate hritik fanbase or kids or the urban crowd whilst keeping it relatively simple fun…
Heard there is some kareena “boob press ” , “condom ” , “gay jokes” stuff here–I mean: what are these jokers trying to achieve here—killing their own patrons –truly to be kool
Sometimes it’s difficult NOT to do too
Much and that restraint is rare
LOL! I can see who your next victim is after Guzaarish.
Normally one appreciates a critique when it expresses things that one wants to hear.
I thought he expressed himself well about Ra.One, *but* I thought he desrves to be put into the museum along with the other dinosaurs for ridiculing a ‘girl’ saving SRK and herself from a situation. Indian men will never get over their so called definition of what makes a man. I also have this opinion that it was really sporting of SRK to do the scene.
Well WOM is indeed bad. Just chatted with acquaintances in Dubai who have dropped plans to see it today (it being Friday which is a holiday in Dubai) due to the negativity. They said “its a headeache inducing movie”!.
Now, I am seriously reconsidering my plans to take family tonite to my local Loews.
You are right there, I have a couple of co-workers (die srk fan’s) who went with their wives on wed, They had nothing but horrible things to say about the movie. And this coming straight from a die-hard srk fan. SRK is not only loosing interest with neutral fans, but even his loyalists are giving it a big F to this one.
My friends in England (and India) have nothing but good to say about Ra. ONe – as a full time entertainer.
They went with their families. They said that now some oftheir office workers have decided to go and watch it with their families.
And as one knows here, I’m going with friends this weekend (I will comment on it here some time on Tuesday /Wednesday).
And I am going all the way to England.
Or don’t I, my friends or acquaintances count.
“On the whole, Ra.One opened to below expectations response due to wrong release day (Diwali). Having picked up handsomely on second day, it started its slide on third day. The appreciation being poor, the film’s box office potential stand hugely challenged.”
The other big thing here unlike KANK and MNIK is that overseas numbers just won’t be that impressive to have a counter-narrative of any sort. These sorts of genres aren’t huge anyway with the overseas audience, at least so far, and here it’s a bigger problem. Nor is there the fact that MNIK got very positive critical coverage. To put it in perspective SRK has never had such total failure on a comparably hyped project. I can’t think of anything really. There is just no escape hatch on this one.
Inside scoop– there are some anecdotal scoops about fee tickets/passes being dished out for ra1–in the name of corporate tie-ups .
Will have to confirm it and difficult to fully prove it conclusively since there are many ways of fudgIng certain figures by playing with certain figures.
Plus one shouldn’t be critical if benefitting lol
Anyhow : hope ra1 “lasts” on it’s own…
All th best
Typo–*free not *fee
Is this how “houseful” status is achieved–hmmm
Next time-one may ask for free nachos/beer combos and what about celebrity company–
& yes: Srk /Arjun won’t do& definitely not kareena
Heck–this one doesn’t even have an exciting celebrity to “lend”
By the way–have noticed that some “hardcore” Srk fans have suddenly gone onto hiding..
Cmon guys– we are neutrals and here to help/hype
Most SMS or Twitter jokes are either inane or somewhat mean-spirited, and are endlessly repeated/resent. However, they are also spontaneous, and I doubt any intent to sabotage anything.
I’ve just read a review by an extremely die-hard SRK fan on another forum, who didn’t like it and was very disappointed. I must say I found that much more shocking than anything else I’ve read, since I’m familiar with her level of devotion. So I think some real SRK fans also genuinely don’t like it and were hugely disappointed. The ones who do like it (SRK fans or not) are almost universally praising it for its special effects and for “taking Bollywood films forward.” The ones who don’t like it complain that there is no story or emotional involvement. So it seems to me that the special effects are the only thing that people have liked.
Thanks Brotha, She is great, Oh I feel like I married a chef (amazing cook – which I knew of, but not to this extent) gaining weight by the day need to hit the gym soon. Tell you what, to prove how much of a fan she is. Time and again I have ended up taking her to really bad movies (indian) which kind of took away my credibility of “knowing” my films. She says no matter how much the hype or good word we always end up watching a really bad movie in theatres, So to take it further, she goes to me “you know how our record has been of watching bad films in the theater, lets go watch ra.one” LOL. I told her “I dont think we need to do that, SRK has already made a bad movie” LOL.
Ra.One Creates Records Tell Me Oh Khuda and Damadamm Suffer
Saturday 29th October 2011 09.00 IST
Boxofficeindia.Com Trade Network
Ra.One released on Wednesday opened to superb response all over and has just edged out Bodyguard and set a new high for the first three days. The film has mixed reports and mass centres are likely to see drops while urban centres will have a good run for two weeks.
Damadamm and Tell Me Oh Khuda opened to a poor 0-5% response on Thursday. Both film will go unnoticed due to the Ra.One wave.
The other releases like Mujhse Fraandship Karoge, Rascals, etc had an abrupt end to their run with the release of Ra.One on Wednesday.
Ra.One Collections Drop… But Pick Up Again
October 28th, 2011 by Komal Nahta
Collections of Ra.One have dropped today (Friday, October 28) which is the third day. The drop wasn’t unexpected as many Hindu families stayed away from cinemas in the morning and noon shows due to Bhai Dooj festivities. Also, the mixed reports have begun to tell on the collections. However, collections picked up again after the noon shows.
Of course, there is still no reason for anyone to press the panic button in spite of the fall in collections today as collections on Saturday and Sunday are expected to be good. What’s more, the next weekend may also favour the film since there is not a single major or big release scheduled for next Friday.
Besides, the film is getting good reviews in its 3D version and that may run for the next five to six weeks. The kids and the youngsters especially are talking positively about the film which is about a video game. What is standing the film in good stead at the script level is the family values it talks about. Like a cinema manager of Bombay summed it up, “There are bound to be mixed reports of Ra.One but a lot of people are liking the angle of good triumphing over evil and the lesson imparted to Shah Rukh Khan’s kid in the film – that it is the hero who is to be emulated, never the villain.”