How a Bollywood Music Label Conquered YouTube (NY Times)

Excerpt: “Although not widely known in the United States, T-Series, an Indian music label and film production company, has the most watched YouTube channel in the world. Its videos have been seen 53 billion times. The channel gains over 100,000 subscribers a day and is about to pass the controversial personality PewDiePie to become the most subscribed to channel on YouTube.

And thanks to a rapidly growing online Indian viewer base and increasing international interest, its rise is not likely to slow anytime soon.

While T-Series may be thriving in the internet age, it began far before the internet became popular. The company was founded in the early 1980s by Gulshan Kumar, previously a fruit-juice seller, as a cassette tapes operation. It rose from issuing pirated recordings to producing film music for Bollywood blockbusters like 1990’s “Aashiqui.””

Read the complete story HERE

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One Response to “How a Bollywood Music Label Conquered YouTube (NY Times)”

  1. Bob Cristo Says:

    As Himesh Baba says…

    “Jai Mata di..Lets Rock”

    Liked by 1 person

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