thanks to An Jo..
Amitabh Bachchan has emerged as the most ‘trustworthy’ brand, winning across geographies, demographics and income classifications in a study on human brands conducted in end-2015 that covered about 2,500 respondents across five cities. No mean achievement for a septuagenarian who less than 20 years ago was almost consigned to the dung-heap as a spent-force.
‘Trustworthy’ in our research that mapped each celebrity over 64 parameters, is a combination of ‘I-trust-him’ and ‘others-trust-him’. Plus it is an amalgam of ‘trusted’, ‘honest’, ‘reliable’ and ‘dependable’. Bachchan scored high and his combined score leaves all the Khans, all cricketers and all Bollywood trailing.
for more follow the link
thanks to Apex…