What powers the Boycott Bollywood movement and why is it working : By Sharmi Adhikary

Sharmi Adhikary

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Though Karan Malhotra’s period action drama Shamshera depicted the story of a dacoit tribe and their fight for independence against the British, the Ranbir Kapoor and Sanjay Dutt starrer tanked massively. This failure was symptomatic of the audience’s ire at the rabid anti-Hindu stance in the script. The hero is shown as an atheist, while the villain sports the shikha and the elaborate tilak worn by upper-caste Brahmins. Since soldiers recruited by the colonizers were not encouraged to wear their religion so prominently on their uniform sleeves, this forced maligning of Hindu iconography was clearly directed at expressing Hinduphobia. The audience, Yash Raj Films should have realised by now, would not be duped so easily anymore.