Archive for Disney

Masked Lawman Stumbles at the Gate (NYT)

Posted in the bad with tags , , , , , on July 9, 2013 by Qalandar

“… Together they offer a striking portrait of modern Hollywood. Studios like Disney, searching for global audiences, are making fewer movies but spending more on the ones they do release. This raises the stakes to almost impossible levels; “The Lone Ranger,” which cost at least $375 million to make and market, will need to take in an estimated $800 million worldwide to break even, after accounting for revenue splits with theater owners….”

LINK to the complete article.

Ishtar on Mars (New York Times)

Posted in the bad with tags , , , , , , on March 12, 2012 by Qalandar

EXCERPT: “In 1987, shortly before the release of “Ishtar,” Columbia Pictures realized the film was going to flop in catastrophic fashion. But rather than cut advertising spending to minimize the financial damage — as the studio’s top marketer advised — Columbia did the opposite, pouring even more money into ads. The reason? The studio was desperate to stay on good terms with the two stars of “Ishtar,” Warren Beatty and Dustin Hoffman. “Ego trumps logic in Hollywood,” said Peter Sealey, who was Columbia’s marketing chief at the time. Studios have repeatedly pledged in the 25 years since to modernize their clubby business practices, but the more Hollywood promises change, the deeper it seems to fall into its ruts — as evidenced by “John Carter,” a big-budget science fiction epic from Walt Disney Studios that opened Friday and flopped over the weekend. . . . “John Carter,” which cost an estimated $350 million to make and market, and was directed by Mr. Stanton, took in about $30.6 million at the North American box office, according to Rentrak, which compiles box-office data. That result is so poor that analysts estimate that Disney will be forced to take a quarterly write-down of $100 million to $165 million. The amount will depend on ticket sales overseas, where “John Carter” took in about $71 million over the weekend, a better total than Disney had feared. Profitability for “John Carter” was always a steep climb. . . . [A]nalysts say the film needs to take in more than $600 million globally to break even.”

The complete article is available HERE.

Toy Story 3 trailers (updated)

Posted in the ugly with tags , , , , , on February 26, 2010 by Qalandar


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