100 crores for Magadheera?
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The Telugu film Magadheera has not just completed a century in the theatres (100 not out!) but has emerged as the biggest hit of South India. Produced by Allu Arvind of Geetha Arts and directed by S S Rajamouli, Magadheera stars Ram Charan Teja and Kajal Aggarwal in the lead roles in a story set in two periods — 600 AD and contemporary times. The tale revolving around reincarnation has grossed over Rs 100 crore — Rs 104 crore without the satellite and audio rights.
And there’s more to this phenomenal performance of the film.
The movie witnessed the highest opening ever in South India by collecting Rs 28 crore in the first week itself. Sixteen centres collected Rs one crore each, which is an all-time state record.
Magadheera has surpassed Sivaji (Rajnikant-Shriya starrer) which grossed Rs 65 crore in Tamil Nadu. It is second to Ghajini [ Images ] (also produced by Geetha Arts) which reached Rs 200 crore. The film has two more All India records to its credit — it ran in 302 centres for 50 days at a stretch and in 223 centres for 100 days.
A happy Allu Aravind attributed the extraordinary success of Magadheera to the fact that no expenses were spared in making the film.
“Geetha Arts produced 29 films in various languages so far. We made biggest blockbuster of India Ghajini. Megastar Chiranjeevi [ Images ] has done most of the films in my banner. So I wanted to give him a gift by making a movie with my nephew (Ram Charan Teja) which should re-write all the records, and he should become number one in no time. So, I told Rajamouli, ‘there are no budget limits for this movie. Spend whatever you want, make whatever you like but it should be lavish and should re-write the history’. And Rajamouli is a great director with excellent vision. He made it.”
Aravind adds, “I have anticipated that this movie will surely stand out as a landmark in Telugu Cinema because the visuals are never seen before in our movies. But collections wise, no one anticipated this much success. I am happy because not only our unit and our family members or our fans but everyone in the film industry is happy about out the success of the film. This success belongs to entire Telugu cinema. Magadheera is the pride of Telugu cinema. Today every one is saying Magadheera is the biggest regional hit of India. So this credit goes to all Telugu people who made this movie bigger. I am thankful to Rajamouli, Ram Charan and the entire unit of the movie for making this possible.”
SATYAMSHOT 
November 12, 2009 at 4:22 AM
Sorry, Satyam, I’ve been under the weather for the past few days, but I will get the Magadheera review to you as soon as I can.
BTW, the story takes place in 1600 AD and the present day.
The visuals are indeed spectacular.
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November 12, 2009 at 8:27 AM
Hope you feel better SM..
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November 12, 2009 at 4:56 AM
I believe it is 84 crores only. Perhaps 100 crores is gross?
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November 12, 2009 at 8:28 AM
Think so though I don’t think a 100 crore gross could translate into a nett as high as 84 crores.
They quote 200 crores for Ghajini here. That’s of course fine since the film did 115-120 crores.
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November 12, 2009 at 10:52 AM
Entertainment tax in A.P is very less when compared to the rest of the country. It is 15%. SO, it is quite plausible that the gross is 100cr and net 84cr.
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November 12, 2009 at 11:23 AM
I don’t know enough about the numbers but at 84 crores it would have doubled the Pokkiri gross and frankly I find that very hard to believe.
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November 13, 2009 at 12:16 AM
I’m not good with numbers too. But these numbers seem to be universally accepted by everybody in Andhra, including Pokiri director.
Btw, here is what Allu Sirish, Son of Geetha Arts producer, said in a tweet:
“a hindi film needs to gross 100 cr to get 30 cr share. a telugu movie needs to gross 50 to get 30 cr share.”
Here is the link: http://twitter.com/allusirish/status/4550867251
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November 12, 2009 at 7:06 AM
On the rumours that Hrithik is being offered/considered for the hindi remake, I think he should take it on. Hrithik shines when he plays larger-than-life characters in big budget movies, not so much when he’s trying to play your average-Joe. He should play to his strengths and this movie would certainly be up that particular street.
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November 12, 2009 at 8:29 AM
I’d be surprised if he took this up.. Bombay actors just don’t have the investment in masala.
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November 12, 2009 at 7:44 PM
I don’t think Hrithik is suited for this role. For one thing, though it might sound strange, he is too old for the role. OTOH, none of the young Hindi actors would suit this role, either. This is where the real lack is in Hindi cinema right now. In Telugu and Tamil there are many young actors who can easily pull off such roles, as well as the more urban centric ones. But in Hindi I feel all the young actors, as well as many of the older actors, are too urban centric. I think Salman or Sunny Deol could easily handle this role, but of course, they are too old.
The thing is that, in the “modern” part of the film, the character is very urban — until the love story kicks in, that is. Then he becomes very earnest and emotionally invested in a way that I just don’t see in present day Hindi films.
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November 13, 2009 at 3:01 AM
Watched the movie some days back..A good time pass…Liked both lead actors….The visuals are really spectacular in the movie…
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November 13, 2009 at 3:02 AM
And also dont think any Hindi film hero can carry the personna and charachter of Chiranjeevi’s son in the movie (I dont know his name)..Also do not think Hindi film audience have apetite for such films….
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November 13, 2009 at 3:17 AM
His name is Ram Charan Teja (Chiranjeevi’s son).
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November 13, 2009 at 11:49 AM
this film is a very remarkable one. it was made with utmost hype and expectations with multiple delays in release date and a few scenes being leaked on to youtube months before the films release and everyone expecting ramcharan to perform well so that he can carry the legacy forward. first time ever released with 900 prints or something in 1500 screens all over the world. had a superhit take on the first show itself with good ratings from all the usual critics and audiences have given real thumbs-up and made 21 crores nett. in AP itself. this is the only film which had kept all the expectations right, infact surpassed some and went on create records after records. pokiri as u mention has been mauled by it in 4 weeks itself, and then when people thought it may not go longer due to its wide release and stiff competition due to some big releases, it still went on and on. ysr’s death, floods nothing, chirus failure in politics; nothing could stop its march. completed 100 days in a record 223 centres. collected over 1cr. in 16 centres 4 of them I think in hyderabad. records have tumbled like anything. pokiri was a huge film in its day but was never unreachable. its 100 days centre were 144 direct which was lesser than tagore released 3 years prior to pokiri. stalin released a year later made around little less than 40 crore, a few crores short of pokiri but actually the verdict on it is above average as it has come off an opening week total of 20 odd crores. lot of films after that came very close to pokiri including yamadonga(07) jalsa(08) and arundhathi(09) but none could beat it. but this film now has created records like nothing before. dont think this will be overcome by another telugu film so easily. 85 crores is a huge landmark. there are hardly a handful of hindi films who have made that kind of money. probably dhoom2, oso and ghajini are the only 3 films which made more money than that. also it is important to know that apart from hyderabad and a few screens in vijayawada rest were all single screens and also it has done 100 days in new york and bay area aswell. really remarkable. very proud of this film.
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November 13, 2009 at 11:58 AM
Maybe someone can answer this for me. How is it possible for a movie like this, which I suppose predominantly makes all its India business from the South to make 85Cr? A Hindi film makes a fair chunk of business from South, say 10-15% of total business [Bangalore, Hyderabad regularly make crores for big movies], but a film like this I am guessing is not repeating the feat in the North. So begs the question…is it population driven or film culture driven? Are hindi movies really the most popular? If they are why are there collections of top movies on a par despite hindi movies having advantage of southern business but southern movies not having advantage of northern revenues? Is there a lot of un-tapped business avenues in North? Only asking cos these numbers are mind boggling considering contribution predominatly from say 4 states of India only.
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November 13, 2009 at 12:10 PM
Like Satyam says a number of times, there is a lot of untapped business in the hindi industry. I think the hindi film industry shd be routinely churning out 150cr films if they make more universal films.
The real problem I think here is the class divide. It is too much in north India. The tastes of someone in Bombay vary greatly from someone say in Allahabad and this makes it very difficult to make something that is acceptable to both the sets of audiences. The tastes of people don’t vary that much in the South and it is easier to make universal films.
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November 13, 2009 at 4:02 PM
First off Hindi films underperform. A lot of big films could be regularly crossing 100 crores but that doesn’t happen because beyond the initial most don’t really satisfy the audience.
Tamil Nadu and Andhra Pradesh though are not just important population centers but have the highest number of per capita theaters in the country. Of course there are huge population centers in the North also but Bollywood doesn’t speak to them anymore. A Ghajini is an exception and we saw how much this one did on decent to better trending.
I still don’t buy the 85 crore number for Magadheera. The last ‘biggest hit ever’ of Telugu cinema was at 42 crores. The doubling in more or less a couple of years for the same sort of deal (genre and so forth) doesn’t seem very believable.
The more general point though is that there ought to be a considerable spread between the average Hindi film and the average Tamil/Telugu one but there isn’t because the Hindi market has been greatly shrunk in the multiplex system.
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November 13, 2009 at 1:35 PM
I am skeptical about these numbers to say the least.
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November 13, 2009 at 3:40 PM
what kind of statement is that. It is like saying I am skeptical that USA president has any powers, because I have never been to USA. You should talk if you know what you are talking about, otherwise try and find out what everyone is talking about or if dont care to know about it then should not comment on it.
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November 13, 2009 at 3:37 PM
hindi films main territory as u know because u are working on the boxoffice patterns is bombay region and delhi region. they contribute together for for more than 60%. rest is allover india. hindi films have miniature market in south India. apart from state capitals like hyd, bang, chennai there is very little market.next to none in kerala i think. even at these places hindi films are not first choice. now consider a big release like LAK. its main centres are bombay and delhi. it doesnt have much chance outside these apart from in multiplexes in state capitals or big cities. also look at how many centres they are released and how many prints. a film which is released with 900 prints in 1500 screens is as big as any of your big hindi films. on top of it AP is a very vibrant movie going population. we love our movies in all colours and tastes. a movie which clicks across all segments is very rare even in AP. they are usually only 3-4 movies which do that every year. but when it does and is supported by big release, big production house, big hero then it can do wonders like we have seen for this movie. it is not true for all south movies. kerala movies are hardly money earners. they are without any doubt the best in terms of story, picturisation and variety, but their market is very limited. the biggest hits sometiomes make a crore or 2 if it is a all time block buster. kannada is also a smaller market though it is improving now with entry of some good heroes apart from rajkumar family. some of the big hits in recent years made upto 20 crores, though it is not very common. next come tamil movies, which is a good mix where u have masala movies as satyam calls them with a good mixture of varied storylines. their market is boosted by the fact that there are lot of international options like malaysia, singapore, srilanka etc,. also all big tamil stars have market in AP. so if there is a bilingual tamil film its market is the biggest. rajni, kamal, vikram, surya films are regularly dubbed into telugu and also mani& shankar’s films.telugu market is the largest because of its maximum population, maximum screen density and maximum patronage for films. that is in one way disadvantageous as all the producers and directors only look for commercial gains therefore we all lament about the lack of real, meaningful movies in telugu. recently it has seen a lot of change and lot of new directors have started making very good movies. but quality and scripts wise we are still a fair distance away from tamil films and long distance away from malayalam movies.
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November 13, 2009 at 3:52 PM
From the same article:
It is second to Ghajini [ Images ] (also produced by Geetha Arts) which reached Rs 200 crore
Enough said. A little bit of intellectual curiosity never hurt anyone!
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November 13, 2009 at 4:03 PM
From the same article:
It is second to Ghajini [ Images ] (also produced by Geetha Arts) which reached Rs 200 crore
Enough said. A little bit of intellectual curiosity never hurt anyone!
Indeed it has performed phenomenally well and might be the biggest grosser ever in South but the veracity of these humungous numbers will remain questionable until they receive proper scrutiny.
Here is a thread that pays a well deserved homage to the phenomenal collections. And it is fascinating to see this kind of love for movies. I wish this kind of fervor was there in Bollywood.
http://www.results-source.com/2009/07/magadheera-boxoffice-collections.html
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November 13, 2009 at 5:22 PM
what a link there Rajen.. thanks!
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November 13, 2009 at 5:24 PM
and on the numbers here, I just skimmed through the voluminous discussion (!) but my sense is that to arrive at that huge number they’re throwing in all non-Andhra Southern centers as well as the overseas totals. Still a massive number without them.
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November 13, 2009 at 4:56 PM
I don’t claim to be a box office expert, but didn’t Pokiri make 70 crores, and was considered second only to Gadar in all India collections? Where is this figure of 42 crore coming from?
So I don’t find this number hard to believe.
For Jayshah, regarding the popularity of Hindi movies in the south: I was traveling in Tamil nadu a couple of weeks after Ghajini released, and all the media talk was about how this was the biggest hit ever, breaking all collections, etc. So I was in Tamil Nadu and talking to my driver who was really into movies. We started talking about Surya and I mentioned that Ghajini was remade in Hindi and just released. He asked who was the hero and I said Aamir Khan. No reaction. None. I admit I brought Surya and Ghajini into the conversation just to get an idea of how much recognition it would have there. I was surprised that he didn’t even know that there was such a Hindi movie. He was a Vijay fan, so I mentioned that Pokiri was being remade into Hindi, and he had no more reaction to Salman Khan’s name, either. This was in Tanjavur and its environs. (Oh, and there were absolutely no posters for any Hindi film around town, though there were plenty for Tamil films.)
Forget Tamil Nadu, I was in Amritsar a little while later in January, and again my driver (a great way to judge the pulse of the “average person”, I felt 🙂 ) was telling me very proudly about how Gadar was filmed in and around Amritsar, and telling me the exact locations, etc. I said that Rab Ne was also filmed in Amritsar wasn’t it? Again, absolutely no reaction to either the film, or Shahrukh Khan’s name. His favorite actors were Sunny Deol and Dharmendra, not surprisingly. So I think the Bollywood media really overestimates the impact and importance of their films and their stars in India itself, never mind the rest of the world.
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November 13, 2009 at 5:19 PM
http://en.wikipedia.org/wiki/Pokiri_%282006_film%29
I’ve seen a 42 crore number in other places.. there are some that suggest a number as high as 65 crores but again I have my doubts.
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November 13, 2009 at 5:22 PM
Aamir in TN or Salman in Thanjavur and SRK in Amritsar is not the same thing though. Most cinema goers in TN don’t watch Hindi cinema. In Amritsar most people are aware of Hindi films of course but let’s say Shahrukh might not be anyone’s idea of a ‘star’, at least among males! But where you’re right is that the the media apparatus in Bombay pretends that these stars are universal when they are not for the most part. I should say though that Aamir’s prestige is pretty universal wherever people see Hindi films. And of course everyone knows about SRK also but he’s not considered an authentic star in many parts. Getting back to your point sometimes people will also not react out of contempt!
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November 13, 2009 at 5:55 PM
I think I can safely say that the driver in Tamil Nadu really had never heard of either Aamir of Salman.
If you’re going to limit your universe to “wherever people see Hindi films”, I think Aamir, SRK, and Salman all have about equal popularity, along with Hrithik, judging from my experience in Hyderabad and from friends’ experience in Bangalore. Akshay doesn’t yet seem to have got into that league. Interestingly, though, in Hyderabad, both Ghajini and Rab Ne were mainly multiplex films, while Yuvvraaj had a wide release both in multiplexes and single screens, akin to the releases of Nagarjuna, say.
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November 13, 2009 at 8:05 PM
There are two realities. The first is about what stars have currency in what parts of the county, who’s more universal than another and so forth. The other is the pure box office one where the question becomes: given the existing multiplex system who can maximize grosses? Of course as the Aamir example shows us with Ghajini this does not preclude a universal hit even if not every such film will gross as much.
I would though resist the notion that Aamir/Shahrukh/Salman have parity in terms of overall popularity. This isn’t reflected in the grosses. It’s not about the multiplexes. Salman’s base is a strong one but it’s not that big, i.e. people who would show up for him irrespective of the nature of the project. This was amply demonstrated in LD. Because what happens is that indifferent projects start shrinking your base eventually. Dutt is another example of this. Only the most fanatical supporters could keep up with so much of the junk Dutt and Salman have done over the years. So most of the time people just don’t show up for his films even in single screens. Now part of it is also the fact that in the existing Bollywood system Salman doesn’t get too many opportunities top feed that base with the right film (a la Wanted) but nonetheless this sort of thing does have consequences over time.
Even otherwise remember that a star can be big in ways that cannot be correlated with the box office for a variety of reasons. Salman is a bona fide star for sure. But don’t look for evidence of this at the box office over the last roughly 5 years or so. Because you’ll find very little.
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November 13, 2009 at 8:07 PM
incidentally hope you’ve been feeling better..
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November 13, 2009 at 6:57 PM
So, SM. Let me get this straight. Your point is that taxi drivers are unintelligent, uninformed and out of step with the rest of India, right?
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November 13, 2009 at 7:57 PM
I believe SM’s point was the opposite.
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November 13, 2009 at 10:00 PM
I think you’re joking, but yes, my point was the opposite. Incidentally, these weren’t taxi drivers, but drivers of private rental cars, if that makes a difference. (They were a tad more educated than the average taxi driver, having to deal with English speaking customers).
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November 14, 2009 at 6:55 AM
hi rajen bhai saheb, sorry for my previous post and a good reply indeed. just to clarify a few doubts u had with the numbers. I dont say they are all correct but the fact is no one can apart from the producer or distributor who have actually got that money in hand. everyone else is speculating or going by what these two groups of people say. jayshah follows his BO column by taking the numbers of taran. what if taran himself is putting up wrong numbers? who knows what is right and wrong. if one needs to be skeptical then they need to be skeptical towards all the numbers thrown at them. with regards to ghajini grossing 200crore, it may very well be true, though as I have said before no one can be 100% sure. roughly we agree it must have made a nett. of 115crore. due to majority of its collections coming from multiplexes it may have made 200cr gross. may be little less and they have rounded it off to 200. or it might have made more than 115cr nett, which then makes it possible for 200cr. gross. I dont think you have been confused by nett. and gross here, have you? you have been around these sites for too long to make such a basic mistake i would assume.
then coming to magadhera’s 100 cr gross making 80cr nett. the reason for that is entertainment tax in AP is the least. it was due to chandra babu naidu who wanted telugu film industry to move from chennai to hyderabad therefore given those big sops. everyone in AP knows it but obviously i dont assume it to be a national news. also all this gross is from single screens. there are currently 4 multiplexes in hyderabad and 1 in vijayawada. rest all are single screens in AP. that obviously would mean a bigger nett. and also higher distributor share. is your skepticism due to the fact that a lowly telugu movie has made this big money, over grossing a mighty hindi movie like love aaj kal? i cant explain the exact answer here but would only suggest you to see both the movies first and decide why that might have happened.
regards sm’s doubt of pokiri’s collections. pokiri gross was mentioned to be 60 crore or something and calculated its nett. at 42-45 crore depending on different sources. which again uses the same formula for converting the gross to nett. it is much higher than the standard 0.65 to 0.7 we use for hindi movies. sometimes it is as low as 0.6 if multiplexes are involved in a big way. i think it is close to 0.8 for telugu movies. the above reasons would apply here aswell.
i agree some of the money that made around 80crore has come from overseas and rest of India. I wouldn’t consider overseas money which is around 7-8 crore when talking of records but rest of India should be included as it is the same for hindi movies aswell.
this movie will be remade into tamil just by shooting some scenes for nativity differences and changing the role played by srihari with sharath kumar. it is due to release for pongal. I hope hindi remake will also come sooner than later as geetha arts is a very progressive banner and it is already the top most banner in whole of India. I also feel hrithik would be very suitable for that role though aamir would neither be interested in this movie nor would he be suitable(difficult to say as I thought he would be unsuitable for ghajini but he proved me totally wrong). i agree hrithik is slightly older but thats ok. he is the best bet for this role at the moment. rumours of aamir being considered for sherkhan’s role is absolutely baseless. I dont concur with them. it will be suitable for someone like sanjay dutt or sunny deol maybe. or even mukesh rishi or pradeep rawat.
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November 14, 2009 at 8:34 AM
You must consider the fact that there are at least a million young ardent fans who watch big movie 3 to 4 times (some times in a day itself) in south. This factor is missing in hindi since the entertainment element is lesser
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November 14, 2009 at 9:47 AM
agreed…
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November 18, 2009 at 12:19 AM
I thought this article might be of interest here, in terms of understanding the relative box office impact of Hindi films vs. southern films:
Southern movies account for over 75% of film revenues
18 Nov 2009, 0017 hrs IST, ET Bureau
MUMBAI: One tumbler whiskey, one masala dosa and a bagful of box-office hits — that’s South Indian cinema industry, which dominates the Indian
filmdom, dwarfing Bollywood. Can’t believe it?
Take this: Films made in the four southern languages—Tamil, Telugu, Kannada and Malayalam— accounted for more than three-fourths of the country’s total revenues from film content in 2008-09, generating more than Rs 1,700 crore.
Also, the Telugu film industry makes more movies than the whole of Hindi film industry.
Last year, 230 Telugu films were released, according to a report prepared by Ernst & Young (E&Y) and the Federation of Indian Chambers of Commerce and Industry (Ficci),
‘Indian Entertainment Down South: From Script to Screen’.
Mind it, South spearheaded the Indian film industry’s transformation over the last five years or so in adapting latest technologies, from special effects to animation. Don’t forget that the two Indian Oscar winners, AR Rehman and Resul Pookutty, learnt their craft there.
Yet, South Indian cinema is still to find its place under the sun, known to the rest of the country mostly for Rajinikanth antics and Quick Gun Murugan stereotypes. But that’s OK as far as box-office story remains the same. The success of this script lies in its winning formula and execution.
The industry control its film releases tight, says Farokh Balsara, partner & national leader, media & entertainment practice, at Ernst & Young. Nothing appears on TV till a year after the film has released, giving theatrical a huge push.
Out of the Rs 1,700-crore revenues in FY09, Rs 1,300 came from domestic theatrical collections. The region accounts for more than half the total operational screens in India.
“The industry has also shifted gears in terms of changing business models, moving from doing many small budget movies of say Rs 1-3 crore to upgrading production standards.
The immediate effect of this can be seen in that, 65 per cent of the revenues are coming from films with budgets above Rs 7 crore, up from the earlier 45 per cent,” says Mr Balsara.
While South Indian movies are yet to make a big mark in the rest of the country, within the four states crossover contribution has increased significantly. One-fourth of Tamil movie revenues come from neighbouring states.
“While the vibrant industry continues to build on its strengths, there is immense potential for the South Indian film industry to further enhance its reach and revenues like in the international market, home video as well as of course crossover,” says Mr Balsara.
The key to this potential for growth comes from the immense talent pool, a disciplined approach from script to screen and use of the technological advancement in their productions which are the key strengths of this industry.
There are however hurdles and Mr Balsara points out that lack of transparency and leakages in theatrical revenues, of theatres upping prices, then under reporting, though less than Hindi cinema chains is typical.
Also, more than 35 per cent of the films produced and certified by the censor board never get released because the product may not be up to the mark or for lack of distributors interested in the same.
Following in the line of the Hindi film industry, the stars down South have also started charging as much as 30 per cent more in the last two years, leading to a surge in the cost structure as well.
In terms of overall revenues, the Telugu and Tamil cinema account for approximately 45 per cent each, while the Malayalam cinema accounts for 8 per cent and Kannada for 2 per cent.
The E&Y-Ficci report will be released on Wednesday in Chennai at the Media and Entertainment Business Conclave 2009.
Meanwhile, Bollywood champions can study the larger-than-life movies from down south and learn a trick or two from the sambar cowboy.
It has posted improved performance in the September quarter, compared with the April-June period, and hopes to post even better performance in the December quarter.
http://economictimes.indiatimes.com/Southern-movies-account-for-over-75-of-film-revenues/articleshow/5241117.cms
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November 18, 2009 at 12:25 AM
this is a significant article and a study in what the Hindi film industry needs to be modelling after. No film appearing anywhere on cable or TV for a year is simply ASTOUNDING discipline and co-operation. Way to go!
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November 18, 2009 at 12:40 AM
interesting
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January 29, 2011 at 3:11 AM
Just thanking the Telugu ppl for magadheera’s sucess is not enough..The movie was made such a big hit with the help of other South Indians also…
It did exceptionally well in Karnataka,especially Bangalore..Most of the Tamilians,Malayalees,Kannadigas etc went and watched it in thratres..Now, its dubbing is going to be released in Malayalam and Tamil due to the way Tamils and Malayalis accepted the Telugu version..
So, the credit of one of South India’s biggest blockbusters goes to all South Indians…
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