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Abhishek Idea language ad and older ones from the campaign


























thanks to Tyler for the latest..


(thanks to Arun for this latest one)


MUMBAI: IDEA Cellular’s brand campaign with brand ambassador Abhishek Bachchan has been adjudged the ‘Best Celebrity Endorsement of the Year’ at the first edition of NDTV Tech Life Awards.

The trophy was jointly received by Bachchan and IDEA Cellular chief marketing officer Pradeep Shrivastava.

IDEA’s tagline ‘What an idea, Sirji!’ has generated tremendous recall value for the brand, amongst the masses.

Bachchan said, “I am happy to associate with a brand which is young, humane and is a Champion in its category. IDEA’s communication is simple, effective and appealing to the masses and classes. It has given me an opportunity to connect with my countrymen and offer simple solutions to complex issues prevalent in our society. It is encouraging to see that my role in this communication has inspired people, and is recognized by the industry.”

Shrivastava added, “We are delighted to receive the NDTV Tech Life Awards in its very first year of inception. This recognition reflects the success of our campaign with our Brand Ambassador, which is aimed at demonstrating the power of an idea by looking at mobile telephony and what it can do, in a way that’s fresh, imaginative and elevating”.

In all the IDEA campaigns Bachchan plays the spokesperson who gives an idea to solve a complex problem with surprisingly simple solution, through the power of mobile telephony.

This entry was posted on November 21, 2010 at 12:30 PM and is filed under the bad, the ugly. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

69 Responses to “Abhishek Idea language ad and older ones from the campaign”

  2. Qalandar Says:
    May 1, 2009 at 12:08 AM

    good job! In general Idea’s is an interesting ad campaign (video, not print; latter is quite humdrum)…

    Like

  3. ML Says:
    May 1, 2009 at 7:41 AM

    Rapid fire with Abhi on the IPL

    Like

  4. ted Says:
    May 1, 2009 at 9:00 AM

    I like this interview. He is looking good and happy…

    Like

  7. Satyam Says:
    May 30, 2009 at 9:04 AM

    Hrithik’s now going to endorse the Reliance mobile, presumably he’s not with Sony Ericsson anymore:

    http://www.bollywoodhungama.com/news/2009/05/30/12938/index.html

    Like

  8. Satyam Says:
    June 30, 2009 at 7:48 AM

    The interesting thing about this new ad is that it’s the first one in the series that is somewhat self-referential towards the end, i.e. there is a slightly parodic stance with respect to the ‘history’ of these ads. The other thing is that because of Abhishek’s changing look every one of these ads has him in a different look.

    Like

  9. pradip Says:
    June 30, 2009 at 9:12 AM

    Good and hard work made this good thread.

    Like

  10. Aarohi Says:
    June 30, 2009 at 9:19 AM

    Satyam: Reliance Mobile is a telecom operator so Hrithik can endorse both Sony Ericsson and Reliance Mobile (like SRK, Abhi endorse Airtel/Nokia, Idea/Motorola). However, Hrithik hasn’t done any campaigns for SE since the Ram Sampath episode, so the deal seems to be off.

    Like

  11. Qalandar Says:
    June 30, 2009 at 11:09 AM

    LOL , that latest “walk n’ talk” ad is just incredibly silly.

    Like

  12. ted Says:
    July 10, 2009 at 11:08 AM

    I heard the latest ad became very popular…

    Like

  13. ted Says:
    July 10, 2009 at 11:08 AM

    ABHISHEK BACHCHAN TALKING ABOUT SUPERHEROES WID DR. PRAVEEN TIWARI

    Like

  14. ted Says:
    July 10, 2009 at 11:11 AM

    I thought this video is the latest , looks like old one

    Like

  16. Pradip Says:
    July 16, 2009 at 7:44 PM

    Sure it’s good piece but incomplete…
    Here is remaining http://www.youtube.com/user/praveentiwari9#play/all/uploads-all/1/-odJvPSPSfg

    Like

  18. Satyam Says:
    October 27, 2009 at 10:17 AM

    Abhishek Bachchan ‘walks and talks’ at Idea launch in Kolkata news
    27 October 2009

    Aditya Birla telecom firm Idea Cellular has launched its GSM mobile services in Kolkata Metro and West Bengal from today, becoming a pan-India operator with 98 per cent coverage of the telephony potential of the country.

    In keeping with the recent brand campaign, Idea Brand Ambassador Abhishek Bachchan came in ‘Walking & Talking’ to the launch ceremony in Kolkata, in a symbolic gesture to flag off the services. At the event, Bachchan urged his fans in Bengal to join the mobile network in India.

    The launch in Kolkata and West Bengal completes a major milestone in the cellular operator’s pan-India expansion journey as it provides a base of 97 million people who will now gain access to IDEA Cellular’s world-class mobile telephony services in the state.

    The under-penetrated region of West Bengal with mobile penetration of just 24 per cent, in contrast to the highly competitive market of Kolkata Metro with a high mobile tele-density of 73 per cent, has been identified as a strategic market by IDEA Cellular.

    Idea’s initial network of 1,150 cell sites will progressively grow to a deep rooted network of over 2,800 cell sites to cover more than 8,200 towns & villages, by end of March 2010.

    Idea’s 2.75G EDGE enabled network will cover 8 major districts, namely Hooghly, Burdwan, Murshidabad, North 24 Parganas, South 24 Parganas, Nadia, Bankura and Purulia, during the launch phase, and will be expanded to cover 22 districts of West Bengal and Sikkim, before the end of current financial year.

    Like

  20. GF Says:
    November 21, 2009 at 11:04 AM

    A noble intention with this ad but does Abhishek have to look absolutely pissed off in order to project sincerity or seriousness?

    Like

    • Satyam Says:
      November 21, 2009 at 11:20 AM

      LOL! There is sometimes too much earnestness on his part in this sense. With 26/11 it’s all magnified of course.

      I actually tend not to appreciate even the ‘nobility’ of such intentions. Unless of course and as I’ve just speculated some of the subversion here is calculated by the Idea brains behind this (since they have been good at it in the past.. though I doubt they would risk this with such a ‘serious’ event). But this is symptomatic of the entire problem. This whole discourse of ‘we’re so angry and we won’t shut up’ and so on. But what exactly is is that the citizen is supposed to or promises to do in ads like this one (again a sentiment found elsewhere also.. Bachchan is also going to be a part of a 26/11 campaign with some other stars)? In fact isn’t the truth obvious? No one is going to do anything. These empty, abstract gestures allow one to precisely NOT do anything by pretending that speaking this way is a meaningful gesture. So the proper response to ‘we’re not going to be quiet’ should be ‘ SHUT UP’!

      Like

    • alex adams Says:
      October 8, 2010 at 3:26 PM

      “does abhishek have to look absolutely pissed off in order to project sincerity or seriousness?”–valid question there.
      the cover pic for GQ looks good though..

      Like

  21. Satyam Says:
    November 21, 2009 at 11:15 AM

    This new ‘serious’ ad which I like far less than the other lighter, subversive ones is nonetheless (and perhaps unintentionally) ‘obscene’ in its own way. What starts of sounding as a serious and somber moment of remembrance ends up as a pitch for a telecom company! So when Abhishek says ‘main chup nahin rahoonga’ the translation is ‘even on this occasion I will make a pitch for Idea’! LOL! And the Idea message is subversive too.. no one should keep quiet in the wake of this tragedy, everyone should just consume more and the way ‘we’ offer a solution on this equation is the one Zizek critiques all the time.. the most rapacious capitalism supported by the greatest philanthropic enterprises! It was the classic Bush dictum after 9/11.. it’s an emergency, ‘we are always under attack’, every repressive measure is justified.. so on and so forth.. but hey you should still shop till you drop!

    One should also note that this whole 26/11 event in India has its own ‘obscene’ truth. Besides the fact that it allowed a RDB kind of vigil staging (our lives are authentic now only to the extent that we can make them like the movies!) there was this desperation to convert it into a 9/11 sort of event. So ‘9/11′ is in fact and perversely a global code of prestige. London had its 7/7 for example. But 26/11 has caught on in a bigger way (perhaps the ’11’ common to both dates helps even if the dating system is inverted of course, the US putting the month first) because of course the Indian media is one of the world’s more significant apparatuses at this point. The larger point is that there is an ‘economics’ of tragedy. What is more tragic is what can also be staged with greater efficiency and endlessly replayed in better soundbites. The ‘movie’ must work. 9/11 and 26/11 operated in real time because of the 24/7 news cycle in each instance, also became ultimate symbols of national tragedy and mourning but were also consumed as such, cynically sold for the same reasons.

    every single day in India a far greater number is lost to poverty or disease or dispossession. This does not trouble anyone’s conscience even as we race to put satellites in orbit. Nor do those pogroms that ought to be a stain on any national conscience.

    Like

    • Qalandar Says:
      November 21, 2009 at 11:22 AM

      I do agree, though it isn’t a straight corporate pitch: i.e. in all fairness they are donating the proceeds of that hour to charity — so the more IDEA customers talk, the more money can be raised…whereas, neither the consumer nor the corporation is asked to sacrifice anything in the your shop-till-you-drop example (the customer isn’t here either, but at least the corporation is donating money)…

      Like

  22. Eire Says:
    November 21, 2009 at 2:22 PM

    Idea Cellular with Abhishek continues to have some of the most topical, socially relevant, modern, novel, educational, and fun adverts in India.

    Like

  23. mirabai Says:
    November 21, 2009 at 5:23 PM

    yes, Eire, you’re the only one with the requsite grey matter here. the rest can only see the negative, without an ounce of positivity between them. my school principal used to say, to enjoy a work of embroidery, you have to look at it right side up. there are some who insist on looking at it the wrong way and then point out— look at these knots, look at these hanging threads!!

    Like

  24. Satyam Says:
    November 22, 2009 at 4:16 PM

    ‘Playing Paa to Big B is difficult’ : Abhishek Bachchan

    While he campaigns for ‘ Walk when you talk’ in Kolkata, Abhishek Bachchan tells Sreya Basu about his ‘ Sirjee’ avatar, Aishwarya and of course, Amitabh Bachchan

    You have played ‘ Sirjee’ in about five commercials for Idea cellular, the latest being campaigning for ‘ Walk when you talk’ . So, how has been the experience?

    Absolutely fabulous…in all the IDEA ads, it’ s not just about selling a product, but spreading a message as well…in one ad we worked on communal harmony, in another we talked about the need for spreading education to the grassroots. Now with ‘ walk and talk’ , it’ s the health issue we are targeting at. So, it feels nice that you are the brand ambassador of a product that is not just concerned about making money, but has a humanitarian side too.

    But in the ‘ Walk and talk’ ad, it is shown that people are talking on the mobile even while crossing the road, and the statutory warning shown below is too small to be noticed by public…

    Actually the font size was kept optimum to the point we were allowed. There is also a scene in the ad where it is shown that a lady parks her car, get out of it, and then talks over the phone, while walking. Anyway, since you say so, next time we will keep the warning font larger and will give the credit to you (smiles).

    Despite being a brand ambassador for Idea for quite a few years now, this is the first time that you are present at a GSM launch and that too in Kolkata. Why’ s that?

    See, Kolkata is my second home and I always love coming back here. All my family members get unconditional love and support every time they come to Kolkata. And of course, the food here is one of my weaknesses. So, when Idea decided to launch its GSM service in Kolkata and rest of West Bengal, I said: ‘ I have to go there and launch the service myself’ .

    When did you last renew your contract with Idea?

    What contract! They are family…there’ s no contract.

    Let’ s talk about your other ad…the LUX soap one with Aishwarya…How’ s the response? People love to see you two together.

    Yeah.

    So, how’ s it like shooting for a soap ad with your wife?

    Aishwarya’ s relation with the LUX people is quite an old one and when they wanted us to come together for the product, we couldn’ t say ‘ No’ . Besides, the story of the campaign is cool…they didn’ t want us to play Abhishek-Aishwarya, but a normal couple-which we are!

    Are you aware that you are the second man to shoot for LUX, the first one being Shah Rukh Khan?

    Yes. We are the privileged ones (smiles).

    You are playing father to Amitabh Bachchan in Paa…

    And let me tell you, playing Paa to Amitabh Bachchan is very difficult. I mean, look at him! He is a living legend…he plays role of a 12-year-old with as much ease as he plays his age on-screen. I doubt if any other actor has ever portrayed such diversified role as he has done and is still doing! Before the camera rolled, we were like buddies…at times, I bossing over him jokingly. But once the camera rolled, he completely took over. He is the boss, from every angle, any day, anytime.

    Like

  25. Tyler Says:
    January 7, 2010 at 3:06 PM

    Lowe Lintas’ new cellular Idea: Use mobiles, save trees

    Idea Cellular continues it’s ‘What an idea, sirji!’ series with its latest film that creates another montage of ‘what ifs’. The topic this time is conservation of trees and in this campaign, the telecom major champions the use of mobile phone to save trees. It positions the cellphone as a device to eliminate wastage of paper.

    The campaign which breaks on television channels today, has been developed by Lowe Lintas, Idea Cellular’s creative agency. Mindshare is the media agency for the account.

    Pradeep Srivastava, chief marketing officer, Idea Cellular said, “As a brand, Idea Cellular has always looked at championing thoughts which have the power to change the society. So with our agency Lowe Lintas, we have previously done campaigns about caste wars, quality education, democracy and ‘walk when you talk’. The latest campaign takes up the burning issue of deforestation and prompts innovative ways in which a mobile phone can reduce paper consumption and ultimately come to the rescue of saving a tree.”

    Ashwin Varkey, creative director, Lowe Lintas said, “This time, we thought why not give ideas to save paper? There is so much paper that is wasted – simple things like paperless railway tickets, airline tickets open up a world of possibilities where the mobile phone can reduce paper consumption. It’s a young and innovative idea about mobile phones being the 21st century solution to eliminate paper wastage, that in turn helps keep our planet green.”

    In this film, the protagonist, Idea Cellular’s brand ambassador Abhishek Bachchan, personifies the lone surviving tree in a forest cut down to feed the paper mills. He falls upon the idea of how the mobile phone could be used as a replacement for paper thus negating the need to indiscriminately fell trees and consequently save the environment. A montage that follows shows a consumer reading the newspaper on his cellphone (m-paper), a waiter in a hotel noting down his customer’s order on his cellphone, an airline boarding pass being checked on the mobile phone itself and so on and so forth. A lady is seen giggling when a flea market salesman asks her if she has any old newspapers to give away.

    The TVC has been shot across Ladakh, Mumbai and special VFX shots were done at Miniature Studios in New Zealand. Amit Sharma of Chrome Pictures has directed the film.

    http://www.campaignindia.in/news/2010/01/07/lowe-lintas-new-cellular-idea-use-mobiles-save-trees

    Like

  26. XXX Says:
    January 10, 2010 at 9:01 AM

    the ad is just amazing!

    Like

  27. Qalandar Says:
    January 10, 2010 at 11:53 AM

    The environmental impact of mobile phones might well be just as bad as that of de-forestation, but that aside, good ad…

    Like

    • mksrooney Says:
      January 10, 2010 at 12:44 PM

      thats what m thinking since last one week… and what about paper spend in publicity of idea.. will they stop publicising in newspapers…

      ok i know thats to idealistic.. but i feel earlier idea adds always projected its only a ad this one doesnt its far to idealistic pragmatic and thus cant be consider a ad and thus brings the full effect down..

      Like

      • Satyam Says:
        January 10, 2010 at 12:57 PM

        I think the Idea ads have always had a bit of a ‘political’ program nowhere moreso than in the first one.

        I like this ad very much. overall I think the Idea series is possibly the best I’ve ever seen out of India for exactly this sort of ‘mix’. Abhishek’s earlier Motorola ones were very funny in a self-parodying way but these are just greater ads.

        Also love Aamir’s Coke ones.

        Again I’m referring to campaigns that are ‘intelligent’ in some way as opposed to just aiming for the obvious effect.

        Liked Hrithik’s recent ‘Pied Piper’ one quite a bit. The only ad of his I’ve really liked in fact.

        Like

    • Satyam Says:
      January 10, 2010 at 1:05 PM

      true Qalandar! But this is a classic example of how ‘capitalism’ can’t be beaten. The very tools that are ‘necessary’ for such campaigns (from the money spent on them to the media resources and so forth) are the ones that enable the capitalistic enterprise that causes the crisis in the first place. The recent Avatar as many have pointed out is the exemplary moment of this sort of thing. An anti-imperialism, anti-capitalist message in many ways and yet where else could one spend 460 m (inclusive of marketing) on a film? The counterargument might be that this is using capitalism’s tools to subvert it but that’s too easy. Because capitalism always accounts for these ‘infractions’ in advance. In fact such transgression is also vital to a system which then internalizes it as its ‘good conscience’ all the while knowing that this sort of ‘protest’ does not bring about any structural change.

      Like

    • rajen Says:
      January 10, 2010 at 1:28 PM

      I think the environmental impact can be substantial given the components and number of cell phones manufactured and discarded. But, am not sure if the magnitude is known. But, there is really no alternative.
      The environmentalist will suggest – Get a new phone only when you need to or get refurbished ones. But, am not buying.

      Like

  28. Satyam Says:
    January 14, 2010 at 9:17 AM

    Business Standard:

    Yet another Idea Sir ji!

    This time around, the Idea Cellular campaign champions the cause of environmental awareness.

    After the breakthrough “Walk when you talk” campaign, Aditya Birla Group’s Idea Cellular has come out with another hard-hitting message. This time it’s championing the cause of environment by urging people to use their mobile phones instead of paper.

    The ad begins with the grim picture of rapidly depleting forests and indiscriminate felling of trees to feed paper mills. Abhishek Bachchan, as the lone surviving tree, then gives the idea of replacing paper with mobile phones and, as in all Idea campaigns, the word spreads around. From reading newspapers to music notes, people start using the mobile screen as a substitute to paper which eventually rejuvenates the forests.

    According to Idea Cellular Chief Marketing Officer Pradeep Shrivastava, the brand looks at championing ideas that will appeal to the masses. “We choose ideas that are powerful enough to change the way people live,” he says. His rationale is that the market for mobile telecommunications services is overcrowded and no provider can claim to differentiate itself on the service platform. Hence, Idea opted for effective communication to differentiate itself. With this in mind, the brief given to the company’s agency, Lowe Lintas, was simple — set up a problem and provide a telecommunications solution to it.

    To be sure, the telephony company undertook quick research to develop its stratergy. “We had to make sure that we appealed to all age and income groups,” says Shrivastava. Accordingly, he and his team spoke to people across segments on their environmental concerns, and it turned out that paper wastage was high on their list.

    This is the sixth in the “What an Idea Sir ji” series. The first was set in a village ridden with caste wars. Bachchan steps in and suggests that instead of names, which reflect the caste, all individuals should be known by their mobile numbers. This would get rid of the caste system. And with that Idea Cellular established the “What an idea, Sir ji” punch line. “The reason we’ve stuck to this theme is because we’ve had much success with it,” adds Shrivastava. “We’ve received excellent responses based on our brand health monitor.”

    The second ad showed a deaf and mute tourist in Agra with Bachchan as a guide who uses SMSes to communicate with her. The next ad saw Bachchan as the head of an educational institute. The ad reflected the barriers girls face in education. In the ad, Bachchan suggests lessons on the mobile phone to universalise education.

    The fourth ad in the series broke in January last year, close on the heels of the nation’s general elections, and showcased the use of mobile phone for democratic decision-making. Then in September 2009, it came out with the “Walk when you talk” commercial.

    Just like the democracy campaign, this time too, Idea Cellular has got the timing spot on. The goings-on in Copenhagen and the increasing environmental consciousness of governments and consumers have given causes like this a shot in the arm. Shrivastava though maintains that it is purely coincidental. “We’ve been working on this for nearly three months now. It took a while to come out because of the computer graphics that we used.”

    Idea Cellular began life in 1995 as Birla Communications. A year later it was rechristened Birla AT&T and then again in 2001 it was named Birla Tata AT&T. However, shortly after, the much-talked-about joint venture fell through and Birlas bought out the entire stake. Finally in 2002, Idea Cellular was launched. Along the way it has acquired smaller operators like Escotel and Spice. At present, the company claims to be the third largest telecommunications company in terms of revenues and the fourth largest in subscriber base which stands at 55 million.

    Like

  29. Satyam Says:
    February 3, 2010 at 8:52 AM

    Express Features
    First Published : 03 Feb 2010 02:02:18 AM IST
    Last Updated :

    Idea Cellular is on a mission to paint the city green with a range of outdoor media innovations to spread awareness about the green initiative – Use Mobile, Save Paper! IDEA has transformed Hyderabad bus shelters into green covers, with potted plants and tendril climbers to convey the green message.

    The green bus shelter at Sardar Patel Road has already started catching the attention of passersby. The cellular company is spreading the message through numerous other hoardings put up in the city, with its brand ambassador, Abhishek Bachchan in the look of a Tree.

    Like

  30. Satyam Says:
    April 6, 2010 at 10:54 AM

    they’ve cut very many for this cricket campaign!

    Like

  31. Rocky Says:
    April 6, 2010 at 5:45 PM

    Abhishekh’s tweets-

    Riding around goa brings back memories of the Dhoom days. Riding with john and @udaychopra. Good times. Must convince adi to make part 3

    Alright,have just decided the director for D3@kjohar25! What do you guys think?Now u know what to do.ATTACK GUYS! He loves receiving tweets

    Karan Johar Tweets back-

    Hey all…@juniorbachchan is pulling your leg…am not directing dhoom 3…

    Like

  32. Tyler Says:
    April 7, 2010 at 2:08 PM

    Check out Aishwarya’s latest photoshoot from her interview with Shobhaa De

    http://www.pinkvilla.com/entertainmenttags/aishwarya-rai/aishwarya-rai-bachchan-cover-hello-magazine

    Like

    • Satyam Says:
      April 13, 2010 at 2:30 PM

      quite a fuss over an ad!

      Like

    • sarvanash Says:
      April 13, 2010 at 3:57 PM

      why are indian news segments so dramatic and speculative? shouldn’t they promote, that they’re recycled paper manufacturers, instead of banning this ad? it’s like saying you shouldn’t promote public transportation or walking as means of helping the environment, b/c there are hybrids out there.

      Like

  34. Satyam Says:
    August 27, 2010 at 4:33 PM

    Idea Cellular looks to ease language woes with new ad news
    27 August 2010

    Idea Cellular is set to launch a new brand campaign under its ‘What an Idea, Sirji!’ series, focussing on the language barrier faced by people across India when traveling or moving to different parts of the country.

    Idea says, India is a land of a billion people talking in 22 recognised languages, 850 mother tongues, and 22,000 dialects, which poses a dilemma while communicating.
    Idea plans to provide a solution to this problem through mobile telephony.

    The ad will feature Idea’s brand ambassador, Abhishek Bachchan (aka Sirji), who has been seen in various avatars such as the sarpanch, tourist guide, school principal, politician’s aide, doctor, and even a tree, in a completely different role.

    The Sirji character who has won millions of hearts with his smart ideas and witty comments will give a new idea to overcome the language barrier, without speaking a language.

    Speaking about the upcoming campaign, Anupama Ahluwalia, vice president, marketing, Idea Cellular, said, ”The new Idea campaign offers a champion idea to address the language concern of our society, through the power of mobile telephony.

    We are confident that the new brand campaign will build a strong connect with the audience and further grow Idea’s over 70 million subscriber base.”

    The advertisement created by Lowe, is targeted towards the youth and will portray real-life situations faced by the youngsters and aims to demonstrate Idea’s pan-India network.

    The cellular network will roll out a 360-degree campaign to reach out to the audience, utilising all traditional and emerging media platforms.
    The advertisement will be aired this weekend.

    Like

    • mksrooney Says:
      August 27, 2010 at 11:37 PM

      offtopic… satyam i had posted gujarat tourism videos in which amitji promotes my state 🙂 and i cant find them posted if u have posted somewhere inside then too failed to find in comments search…

      so if u can post it on front page the love letter of gujarat in visuals by gujju amitabh bachchan than i will like it 🙂

      thnx.. thoda diwas gujjaro gujarat ma satyam bhai 🙂 khusboo che gujarat ni 🙂

      Like

  35. CHENGEZ Says:
    August 27, 2010 at 10:39 PM

    WHAT AN IDEA SIR JI…

    Like

  36. Kassam Says:
    August 31, 2010 at 5:32 PM

    Abhishek on the cover Sept. GQ


    Like

    • Satyam Says:
      August 31, 2010 at 5:36 PM

      is this interview available online?

      Like

    • Satyam Says:
      September 1, 2010 at 1:42 PM

      good one…

      Like

    • Satyam Says:
      September 7, 2010 at 8:11 AM

      Abhishek Bachchan got very candid in an interview to GQ India [ Images ].

      The actor who made the cover of the magazine’s September issue says he would be happy with two kids when asked how many children he would like with wife Aishwarya Rai [ Images ].

      “I’ll be happy with two kids,” he answered adding, “I mean, I have me and my sister, so maybe that’s where it comes from. I feel these are blessings of God, and it should just happen as and when. You know, whenever it’s meant to be. I am against the whole thing of “Let’s plan it”, you know, “We’re trying for a baby.” I find that a bit weird. I don’t want to have that vision in my head of somebody else. And now I’ve finally decided that I’m that sort of guy. It’s really none of your business. I find it very intrusive. I really don’t want to know when other people are having babies; why would you want to know when I’m having babies?

      The actor also revealed that he is very shy in reality.

      “I’m very shy. I grew up in a boarding school where there were 300 students in total. So everybody was very closely knit. I spent nine years there, so, you know, even if you had a girlfriend, she was in your class or whatever. You interacted on an everyday basis, so there wasn’t really an opportunity to go out and do the whole dating thing. I never ever did that, and I was way too shy to go speak to a girl.”

      Like

  37. Kassam Says:
    September 3, 2010 at 8:30 AM

    Video from the GQ shoot

    Like

  39. Satyam Says:
    October 22, 2010 at 8:54 AM

    at an Omega launch

    Like

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