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66 Responses to “Holiday, Filmistaan, the rest of the box office”
BO update: ‘Holiday’ opens well, ‘Filmistaan’ slow!
By Taran Adarsh, June 6, 2014 – 14:19 IST
It’s the first Friday after the IPL 2014 and the season of biggies has commenced. The much-awaited Akshay – Sonakshi starrer HOLIDAY – A SOLDIER IS NEVER OFF DUTY has opened well, with the strong word of mouth indicating a wonderful total at the end of Day 1. Given the merits of the film, this A.R. Murugadoss-directed film should collect impressive numbers at single screens and plexes, both.
On the other hand, FILMISTAAN has embarked on a dull start, but, in any case, the film was never expected to open with a bang. Riding on tremendous critical acclaim and bestowed with awards, this massively entertaining film is expected to pick up with word of mouth over the weekend.
Holiday – A Soldier Is Never Off Duty Has Weak Start
Friday 06 June 2014 12.00 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty opened to a weak response all over. The start was not expected to be huge but with the IPL finishing and no big release for sometime it should have got a little benefit of the good period and opened better than what it has.
The film opened to collections of around 25-30% at multiplexes. The early single screen figures are not much better than the figures of multiplexes.
Holiday – A Soldier Is Never Off Duty always seemed dependent on word of mouth to score but it did not look the first day would open this slow, now it will need strong public reports to come out with even a respectable first day total and then hope to grow from there.
The other release of the week Filmistaan opened to dull houses of 5%.
Edge of Tomorrow still at 90% at rottentomatoes which is outstanding specially for a film in this genre. On the other hand a teen movie is still expected to beat it over the weekend:
I think the action scenes in Holiday were well choreographed. Akshay is unparalleled in Hindi cinema when it comes to action. He makes it worthwhile. And he hasnt performed badly. Ably carries the film on shoulders. Overall a nice masala film. Better than most in is genre these days
Holiday – A Soldier Is Never Off Duty First Day Business
Saturday 06 June 2014 10.30 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty grossed 11 crore nett on day one as per early estimates which is below the mark for its cost and release size but better than what it looked like when it opened yesterday morning. The film was best in Gujarat and Rajasthan.
The opening day collections of the film are less than Ready, Rowdy Rathore and Yeh Jawaani Hai Deewani, the three films which was released in the same week over the last three years.
The collections also picked up in North with East Punjab and Delhi city both going over 1 crore nett. The key is now what happens on Saturday.
There is potential of big growth on Saturday as the film had low occupancies on Friday and can go much higher but on the other hand is that the areas with best business like Rajasthan and Gujarat tend to go down unless they are very low. So it remains to be seen how the film goes on Saturday.
Prabhu gave akshays best flick rowdy, murga gives him his second best (I’ve seen!)–
South Indian directors know this genre v well.
Checked this yesterday instead of cruise (that will b around longer)
It’s neither ghajini (the recent gold standard in this genre)
Nor rowdy rathore (akshays best)
But it’s decent n ‘taut’
Poor Akshay doesn’t get enuf credit imo
The recent guy Tiger (whom I also like) will do well if he retains similar success/fitness (by natural means) at this stage
This one belongs to akshay
Hope it does reasonably well (@ least)
Sanjus favorite sonakshi is aptly cast as a boxer…
Enjoyed one scene wherein akshay puts back his dislocated bones and ligaments HIMSELF to embark on some killer action
A wierd scene –Well pulled off 🙂
Decent kickass stuff… Go 4 it guyz
The problems with holiday are–
The action scenes are good but will put off the PYT/’let’s hav sex’ crowd …lol
also the ‘sleeper cell’ angle may antagonise certain sections of movie goers …
Also some who harp on masala /axn day n nite don’t support such good efforts…
This may not break records but for his sake, hope akshay atleast gets a face saving show here….
Hritik & Tiger (& we all) need to learn from akshays fitness ethos…
Credit where It’s due has always been my anthem
Because
Awaargi karta hoon, par main awaara nahi
Chhoda khulla dil ko
Magar khud ko bigada nahi
Holiday – A Soldier Is Never Off Duty Is Up On Saturday
Sunday 08 June 2014 10.30 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty showed growth on Saturday as it grossed 12-12.25 crore nett taking its total to around 23.50 crore nett in two days. The film was up as compared to Friday at multiplexes all over the country.
Mumbai city, Delhi/Punjab, Kolkata nd Bangalore all showed solid growth. Mysore circuit showed huge gains and the film is likely to go on and be one of Akshay Kumar’s biggest grossers in that circuit.
The Saturday growth of around 8% is not huge but trend is pretty good especially looking at collections at some key centres which tend to sustain. The film could sustain and put up a decent lifetime total. Although the low opening day has hurt the film and due to that the weekend will not even touch 40 crore nett but lifetime figures may turn out to be decent.
Also, I think UTV/Sajid Nadiawala have messed up the promotions with this one. The trailer’s releasing June 15 and the movie’s releasing July 25. Just a little over a month..
I had predicted that holiday will not 150 crores. Akkis current star value cost it a good opening. But the weekend trend is very good. I still think it can touch that 120 crore plus figure. I also have to say that akki is not a patch on vijay in this role. Vijay was just too good.
Teenage Angst Trumps Sci-Fi at the Box Office
‘The Fault in Our Stars’ Tops Weekend Box Office
By BROOKS BARNESJUNE 8, 2014
LOS ANGELES — Social media came of age in Hollywood over the weekend.
“The Fault in Our Stars” took in a spectacular $48.2 million at North American theaters between Thursday night and Sunday, and it did so with nary a billboard in sight and no weekslong television ad barrage. In fact, 20th Century Fox spent less than $30 million on marketing, or half of what studios typically spend to introduce a summer film.
Instead, Fox relied heavily on Twitter, Tumblr, Instagram, Facebook and YouTube to cultivate ticket buyers for this little tear-jerker that could, which cost just $12 million to make. “Our campaign was all about igniting the core audience of teen girls and fans of the book with a lot of early engageable content that went viral very fast,” said Marc Weinstock, Fox’s president for domestic marketing.
“The Fault in Our Stars,” about two teenagers who fall in love while battling cancer, was adapted from John Green’s best-selling book of the same title.
Warner Bros., by contrast, threw everything it had at “Edge of Tomorrow,” a science-fiction film starring Tom Cruise and Emily Blunt that cost $178 million to make. But a full-frills marketing and publicity campaign could not overcome a stubborn marketplace suspicion that “Edge of Tomorrow” was skippable: Ticket sales totaled $29.1 million, a gloomy total for such an expensive picture.
That box-office result was not even good enough to beat the second weekend of Disney’s “Maleficent,” which took in about $33.5 million to place second behind “The Fault in Our Stars.” “Maleficent” has taken in $127.4 million in North America and an additional $208.1 million internationally, according to Rentrak, which compiles ticketing data. Warner noted that “Edge of Tomorrow” performed substantially better overseas, where ticket sales have so far totaled about $111 million.
What went wrong on the home front for Warner? Some analysts theorized that Mr. Cruise’s presence ratcheted up box-office expectations; others contended that coverage of his personal life has diminished his star power. Some studio executives insisted that “Edge of Tomorrow” was too original — it is the intricate tale of a supersoldier who relives the same alien-battling day over and over — while others declared it too similar to other films both in title and subject matter.
In particular, the title “Edge of Tomorrow” drew negative comparisons to “The Day After Tomorrow,” a 2004 disaster movie. (Warner changed the newer title from “All You Need Is Kill” after the 2012 movie theater shootings in Colorado.)
“Edge of Tomorrow,” which received very strong reviews, could still chug its way to respectable ticket sales with strong word of mouth, a continuing marketing push and the lack of new spectacle-style movies over the next two weekends. “I really believe in the movie and the campaign, and I think we’re going to have very strong legs,” said Sue Kroll, Warner’s president for worldwide marketing and international distribution. “We are in it for the long haul.”
“The Fault in Our Stars” was a classic zig while Hollywood zagged. Fox released the spare, intimate and well-reviewed film at a time when theaters are awash in superhero extravaganzas and raunchy comedies.
Directed by Josh Boone, “The Fault in Our Stars” was also what Hollywood likes to call lightning in a bottle: an unforeseen and impossible to replicate coming together of creative forces. The book struck a chord — more than 11 million copies are in print worldwide — and Mr. Green, who video blogs with his brother, has become a YouTube celebrity in his own right. The film stars Shailene Woodley, a fast-rising young actress and Golden Globe nominee (“The Descendants”), and its screenwriters, Scott Neustadter and Michael H. Weber, are also on a roll.
If Hollywood is about chasing what works, then the success of “The Fault in Our Stars” will most likely swing attention to smaller stories rooted in real life. In recent years, efforts to bring in a young female audience have turned to the fantastical: sullen vampires (“Twilight”) and dystopia (Katniss Everdeen and her “Hunger Games” compatriots).
Fox for one is already at work on a film adaptation of another novel by Mr. Green, “Paper Towns,” a mystery set in high school.
taran adarsh @taran_adarsh · 4h
#Holiday Fri 12.18 cr, Sat 12.34 cr, Sun 16.80 cr. Total: ₹ 41.32 cr nett. India biz… FANTASTIC growth in biz on Sunday!
Holiday – Weekend Below Par Trend Very Good
Monday 08 June 2014 10.00 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty weekend business will be in the 38-39 crore nett as it will have a Sunday in between the 15-16 crore nett range. Sunday has seen huge growth for the film with it showing at at least 25% growth and some circuits having even higher growth.
The weekend is still below par but the week will be good as the trend has been strong over the weekend with good growth in key areas. The opening has cost the film a good weekend as really the first day business should have been more closer to the business on Sunday.
A 35 crore plus weekend is normally a fair result but Holiday – A Soldier Is Never Off Duty is a costly film for its distributors so it becomes like that Jai Ho scenario which got 57 crore nett weekend but still was not quite enough for its costs. Although the costs of Holiday – A Soldier Is Never Off Duty are not as high as Jai Ho but still they warrant a bigger weekend than 38 or 39 crore nett.
The final results of the film will be much better than the initial and it could even reach 100 crore nett and should at least emerge a decent success or possibly even a hit depending on how it sustains over the next 10-12 days or so.
I made the above comment after poor first day collections …
The spurt in second and third day collections occurred AFTERWards.
Don’t want to ‘blow my own trumpet’ folks but what to do…
Seems I have got another ‘fluke’ right (by chance)–
Just like krrish 3, ETT, heropanty etc (the list goes on & on) ..
It’s ‘satisfying’ really…
I’m NO box office expert folks but there u go–seems I should become one 🙂
It’s good to see some suddenly appearing to claim 150 cr NOW lol
Well, if this one reaches anywhere near 100 cr(wh)ore it’s a gr8 achievement
Remember how much akshay & sonakshi did along with megastar Imran khan in ouatim 2!!
Btw Murga seems the first director who has escaped the post-aamir curse …well done murga…
The point is saying all this BEFORE the upsurge …(not afterwards)
“Nice song”– hmm oldgold–seems u also want a role (just like sanju) 🙂
That’s the problem kids–u get carried away…(though good attempt)
Read the ‘problems’ I’ve mentioned with holiday above -plus it’s coming off a 60 cr odd flop ouatim2 !!
I will be (pleasantly) surprised if holiday crosses 110-120 cr (forget 150!)– but even that creditable given the opening day..
It’s kindergarten stuff ‘predicting’ dhoom3, pk, kick, thupakki remake..etc
Btw I didn’t even know about the remake bit–all I had in front of me was the poor first day collections …
Anyhow–liked this..
Awaargi karta hoon, par main awaara nahi
Chhoda khulla dil ko
Magar khud ko bigada nahi
Yeah it will not hit that figure. Third week onwards there are big movies releasing. But I will rather stick to my numbers rather than quoting figures in hindsight.
Saw Holiday and liked it every bit. Really good coherent engaging masala film. Akshay steals it and carries it. I can easily declare it the best action and i have seen in a long time. Well Done Akshay, do more of such and be on a comeback trail.
Holiday – A Soldier Is Never Off Duty Holds Well On Monday
Monday 09 June 2014 23.00 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty has held up well on Monday with collections looking to be in 7 crore nett range. The drop is around 40% from Friday which is good and more importantly the Monday collection number is good as the film was coming off a not so great Friday so there is always chance of a smaller drop.
So despite the average weekend for the film, the weekdays will take it to a good first week total possibly the second best of Akshay Kumar’s career.
There have been many film in the past 18 months or so which have held up on Monday but then started falls from Tuesday and by the time Thursday comes the collections are low leaving the second week to fizzle out.
So the key for Holiday – A Soldier Is Never Off Duty is too avoid those 15% daily drops and go into week two with solid collections. The keys days for a film hoping to have a long run have become the first Tuesday and second Friday.
I guess this is a moral victory for this film now…the Monday figure, is decent enough…and means the film won’t suffer the same fate of Khiladi or Joker or OUATIM2 etc. I still think 100 crore is a stretch even here. The films first week haul is in the Ghajini range (a whole 6 years ago though Ghajini was a xmas release) and Ghajini had to trend pretty well to get to 115 crore and it had 3 clear weeks. The second week will have to be at least 25 crore.
But what is 100 crore now anyway. It’s a moral victory for some of these biggies (an excuse to throw a party) whereas for a film like 2 States it is a genuine achievement. I guess more important for Akshay Kumar here is the reports and anecdotal comments here are mostly positive.
agreed on all counts.. unfortunately Akshay spoiled his real box office draw a long time ago, otherwise this is the kind of film that after a good initial would have trended well and got to a big total.
Half of the year is almost over and only 2 movies so far has made more then 100 crore.
Most of the big budget films arrive 2nd half of the year so we’ll get few of them but I doubt when the year is over, that we’ll have more then ten 100 crore films.
Bang-Bang, HNY, PK are guaranteed to go over 150 crore. Kick should do over 125 (if good, can easily go towards 200 crore).
If you look at 2013, thanks to movies which I guess overperformed like BMB, Ramleela, Grand Masti, even race 2 which brought the 100 crore total to 8 films.
reching 100 crore is still not as easy as you think it is because you have to assume 99 times out of 100, the movie will be crap and paying audience will not pay for it.
Even if some how all movies are good to great, it doesn’t mean you’ll start seeing 100 crore movie every other week.
You’re still missing the point. A ‘crap’ film can flop in all sorts of ways. But the potential for any number of releases getting to 100 is there. Even some smaller films have done it. When a 3 hr film like BMB does it, on trending with a good enough initial, there is no excuse for Holiday to settle at the same number irrespective of anything else. Leaving aside the absurdity that for years now the same 100 crore standard is used. As if this were still 2008 and Ghajini! Just because a lot of films nonetheless miss the mark or cross it just by a bit despite having good enough initials shows the films weren’t liked very much. That doesn’t mean they couldn’t have done it. You have a solo release like Don 2 (sequel of a remake!) releasing on Christmas and you’re doing 110 crores or so. The idea then is that this is a 100 crore ‘success’ just like BMB or Barfi. Do you know why this kind of absurd narrative even gets underway? Not just because of the Tarans of the world or the media or whatever. It is because ‘fans’ too are invested in one star or the other or play politics with these things and are quite happy to go along with this narrative. For a major film specially unless you’re getting a Besharam (which is rare) it’s very hard for the film not to get to a 100! A little bigger initial and it’s very hard for the film not to get to 120! So on and so forth. Actually it is precisely ‘easy’ for a major commercial film to get to 100. Of course you can’t put out garbage and then say it’s hard to get to 100!
“You have a solo release like Don 2 (sequel of a remake!) releasing on Christmas and you’re doing 110 crores or so. The idea then is that this is a 100 crore ‘success’ just like BMB or Barfi.”
You might think that way, I don’t. Collection of Kahani are much more impressive then that of Talaash.
It’s not a question of thinking one way or the other. It’s a question of pure and simple rationality and logic. Not that one can assume this for everyone.
On the rest indeed the collections of Kahaani are a lot more impressive than those of Don 2.
taran adarsh @taran_adarsh · 3h
#Holiday Fri 12.18 cr, Sat 12.34 cr, Sun 16.80 cr, Mon 8.02 cr. Total: ₹ 49.34 cr nett. India biz. All set for an impressive ₹ 65 cr Week 1.
That was just for you, especially in response to your comment on sports Vs politics. I don’t think apart from you and a few others, anyone cares about such matters.
thanks but I prefer keeping all miscellaneous stuff in the box office thread..
On the story itself Gayatri Spivak after the Delhi rape made a similar comment about Indian culture in general and it became controversial in some quarters. But it’s true. The level of rape, sanctioned or not, is at epidemic levels in India and it’s hard to believe that there are other areas on the globe that can outdo India in this sense. even when the Delhi rape happened particularly gruesome as it was it was by no means atypical otherwise. In fact just after it there was a string of rapes reported in the media. And these are the ones that make it. It happens all the time and while no society is free of this stuff the levels in India are truly sickening, specially when you combine the atrocious level of violence that goes along with what is already a horrifically violent act. And yes it’s also true that of these incidents are ‘overdetermined’ in terms of caste. Which is why I find a lot of debates on politics to be completely beside the point inasmuch as these operate at a ‘multiplex’ level (so to speak). They assume a very finite class of people, mostly quite privileged. But even as things have gotten massively better for these oppressed groups (this shows you just how bad things once were that this is actually dramatically better!) in many ways there are still enormous areas of darkness in the country that are not about crime and political troubles understood in the easy sense. But ‘Shining’ India’s newly empowered generations are also those most politically regressive in these matters and most unwilling to engage. All the sensationalism on talk shows and so forth simply serves the purpose of confirming a simplistic view of atavistic ‘old India’ from which the ‘new Indians’ can then once more take flight into their insipid multiplex fantasies. With this kind of attitude all things are possible.
Holiday Holds Very Strongly On Tuesday
Wednesday 11 June 2014 11.30 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty held up very strongly on Tuesday which is was the key day and now the film is set for a good run. There was a limited drop on Tuesday with collections in the 7-7.25 crore nett region. It is the highest Tuesday of the year along with Jai Ho which was in the same range
The film has so far grossed around 53.75 crore nett and should hit 65 crore nett for the week. The film is holding up very well all over and business in some circuits is likely to be the best ever for an Akshay Kumar starrer.
Holiday – A Soldier Is Never Off Duty has found appreciation all over with the only problem for the film being that heavy price tag which is playing spoilsport as the Worldwide distributors paid quite a premium for the film a bit like Jai Ho.
Holiday is doing well. One thing we should take into account is that the genre seemed to have gone out of favour. The south indian remakes have hardly performed well lately.
We probably have to go back to the Bodyguard/Singham/Rowdy Rathod days for the last 100cr-plus hit grosser for the genre. Since then nothing seems to be have worked. So, the box office performance of Holiday is commendable really.
This always looked like Akshay Kumar’s best bet apart from the Neeraj Pandey next. It may help him get a good run now.
The reason Holiday seems to have worked is not only because of the masala genre it belongs to but also because it was presented rather well, with the finest Akki performace in years. He acts just the way as should be expected from an action star, being perfectly cast.
Also it had some really good choreographed action, not those infinitely frustrating slow motion sequences where vilains take forever to hit the ground after being punched.
It’s actually a pity he damaged his box office standing doing so much junk, otherwise given the response and trending this should easily have done 150-175 if not more.
SATYAMSHOT 
June 6, 2014 at 6:25 AM
BO update: ‘Holiday’ opens well, ‘Filmistaan’ slow!
By Taran Adarsh, June 6, 2014 – 14:19 IST
It’s the first Friday after the IPL 2014 and the season of biggies has commenced. The much-awaited Akshay – Sonakshi starrer HOLIDAY – A SOLDIER IS NEVER OFF DUTY has opened well, with the strong word of mouth indicating a wonderful total at the end of Day 1. Given the merits of the film, this A.R. Murugadoss-directed film should collect impressive numbers at single screens and plexes, both.
On the other hand, FILMISTAAN has embarked on a dull start, but, in any case, the film was never expected to open with a bang. Riding on tremendous critical acclaim and bestowed with awards, this massively entertaining film is expected to pick up with word of mouth over the weekend.
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June 6, 2014 at 11:57 AM
Holiday – A Soldier Is Never Off Duty Has Weak Start
Friday 06 June 2014 12.00 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty opened to a weak response all over. The start was not expected to be huge but with the IPL finishing and no big release for sometime it should have got a little benefit of the good period and opened better than what it has.
The film opened to collections of around 25-30% at multiplexes. The early single screen figures are not much better than the figures of multiplexes.
Holiday – A Soldier Is Never Off Duty always seemed dependent on word of mouth to score but it did not look the first day would open this slow, now it will need strong public reports to come out with even a respectable first day total and then hope to grow from there.
The other release of the week Filmistaan opened to dull houses of 5%.
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June 6, 2014 at 10:19 AM
taran adarsh @taran_adarsh · 5h
#Heropanti [Wk 2] Fri 2.07 cr, Sat 2.59 cr, Sun 3.63 cr, Mon 1.87 cr, Tue 1.69 cr, Wed 1.53 cr, Thu 1.46 cr. Total: ₹ 50.75 cr. SMASH HIT.
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June 6, 2014 at 10:20 AM
taran adarsh @taran_adarsh · 5h
#Heropanti crosses ₹ 50 cr in India. Despite IPL. Big achievement for a film starring newcomers. SMASH HIT.
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June 6, 2014 at 10:43 AM
http://track.rediff.com/click?url=___http://ishare.rediff.com/video/entertainment/watch-amitabh-and-jaya-bachchan-s-unseen-pics/9582006___&cmp=ishare&lnk=ishare&nsrv1=ushome
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June 6, 2014 at 11:55 AM
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June 6, 2014 at 12:02 PM
Edge of Tomorrow still at 90% at rottentomatoes which is outstanding specially for a film in this genre. On the other hand a teen movie is still expected to beat it over the weekend:
http://www.boxofficemojo.com/news/?id=3853&p=.htm
even otherwise the number would be weak given the scale of the film.
Might check it out. I too have had it with time travel and alternate realities (and Cruise!) but with these reviews it probably deserves a chance.
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June 6, 2014 at 3:20 PM
I think the action scenes in Holiday were well choreographed. Akshay is unparalleled in Hindi cinema when it comes to action. He makes it worthwhile. And he hasnt performed badly. Ably carries the film on shoulders. Overall a nice masala film. Better than most in is genre these days
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June 7, 2014 at 5:22 AM
Rahman’s entire soundtrack of Lekar Hum Deewana Dil-
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June 7, 2014 at 7:12 AM
taran adarsh @taran_adarsh · 1h
#Holiday – A Soldier Is Never Off Duty Fri ₹ 12.18 cr nett. India biz.
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June 7, 2014 at 7:13 AM
Holiday – A Soldier Is Never Off Duty First Day Business
Saturday 06 June 2014 10.30 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty grossed 11 crore nett on day one as per early estimates which is below the mark for its cost and release size but better than what it looked like when it opened yesterday morning. The film was best in Gujarat and Rajasthan.
The opening day collections of the film are less than Ready, Rowdy Rathore and Yeh Jawaani Hai Deewani, the three films which was released in the same week over the last three years.
The collections also picked up in North with East Punjab and Delhi city both going over 1 crore nett. The key is now what happens on Saturday.
There is potential of big growth on Saturday as the film had low occupancies on Friday and can go much higher but on the other hand is that the areas with best business like Rajasthan and Gujarat tend to go down unless they are very low. So it remains to be seen how the film goes on Saturday.
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June 7, 2014 at 9:21 AM
http://www.mid-day.com/articles/shubha-mudgal-threatened-in-the-us/15361178
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June 7, 2014 at 11:09 AM
Holiday
Prabhu gave akshays best flick rowdy, murga gives him his second best (I’ve seen!)–
South Indian directors know this genre v well.
Checked this yesterday instead of cruise (that will b around longer)
It’s neither ghajini (the recent gold standard in this genre)
Nor rowdy rathore (akshays best)
But it’s decent n ‘taut’
Poor Akshay doesn’t get enuf credit imo
The recent guy Tiger (whom I also like) will do well if he retains similar success/fitness (by natural means) at this stage
This one belongs to akshay
Hope it does reasonably well (@ least)
Sanjus favorite sonakshi is aptly cast as a boxer…
Enjoyed one scene wherein akshay puts back his dislocated bones and ligaments HIMSELF to embark on some killer action
A wierd scene –Well pulled off 🙂
Decent kickass stuff… Go 4 it guyz
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June 8, 2014 at 9:18 AM
Nice song.
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June 7, 2014 at 11:23 AM
The problems with holiday are–
The action scenes are good but will put off the PYT/’let’s hav sex’ crowd …lol
also the ‘sleeper cell’ angle may antagonise certain sections of movie goers …
Also some who harp on masala /axn day n nite don’t support such good efforts…
This may not break records but for his sake, hope akshay atleast gets a face saving show here….
Hritik & Tiger (& we all) need to learn from akshays fitness ethos…
Credit where It’s due has always been my anthem
Because
Awaargi karta hoon, par main awaara nahi
Chhoda khulla dil ko
Magar khud ko bigada nahi
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June 7, 2014 at 9:03 PM
http://timesofindia.indiatimes.com/Entertainment/Hindi/Bollywood/News-Interviews/Hrithik-Roshans-fast-furious-move/articleshow/36193020.cms
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June 8, 2014 at 6:18 AM
taran adarsh @taran_adarsh · 2h
#Holiday – A Soldier Is Never Off Duty Fri 12.18 cr, Sat 12.30 cr. Total: ₹ 24.48 cr nett. India biz.
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June 8, 2014 at 6:18 AM
taran adarsh @taran_adarsh · 2h
#Filmistaan Fri 51 lacs, Sat 1.04 cr. Total: ₹ 1.55 cr nett. India biz. Biz doubles up on Day 2. Excellent!
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June 8, 2014 at 6:19 AM
Holiday – A Soldier Is Never Off Duty Is Up On Saturday
Sunday 08 June 2014 10.30 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty showed growth on Saturday as it grossed 12-12.25 crore nett taking its total to around 23.50 crore nett in two days. The film was up as compared to Friday at multiplexes all over the country.
Mumbai city, Delhi/Punjab, Kolkata nd Bangalore all showed solid growth. Mysore circuit showed huge gains and the film is likely to go on and be one of Akshay Kumar’s biggest grossers in that circuit.
The Saturday growth of around 8% is not huge but trend is pretty good especially looking at collections at some key centres which tend to sustain. The film could sustain and put up a decent lifetime total. Although the low opening day has hurt the film and due to that the weekend will not even touch 40 crore nett but lifetime figures may turn out to be decent.
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June 8, 2014 at 7:20 AM
Saw Promised Land on Star and found it good.
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June 8, 2014 at 11:31 PM
[post created]
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June 8, 2014 at 11:32 PM
Also, I think UTV/Sajid Nadiawala have messed up the promotions with this one. The trailer’s releasing June 15 and the movie’s releasing July 25. Just a little over a month..
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June 9, 2014 at 8:17 AM
I had predicted that holiday will not 150 crores. Akkis current star value cost it a good opening. But the weekend trend is very good. I still think it can touch that 120 crore plus figure. I also have to say that akki is not a patch on vijay in this role. Vijay was just too good.
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June 9, 2014 at 8:18 AM
I meant holiday will do 150 crores.
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June 9, 2014 at 8:20 AM
Teenage Angst Trumps Sci-Fi at the Box Office
‘The Fault in Our Stars’ Tops Weekend Box Office
By BROOKS BARNESJUNE 8, 2014
LOS ANGELES — Social media came of age in Hollywood over the weekend.
“The Fault in Our Stars” took in a spectacular $48.2 million at North American theaters between Thursday night and Sunday, and it did so with nary a billboard in sight and no weekslong television ad barrage. In fact, 20th Century Fox spent less than $30 million on marketing, or half of what studios typically spend to introduce a summer film.
Instead, Fox relied heavily on Twitter, Tumblr, Instagram, Facebook and YouTube to cultivate ticket buyers for this little tear-jerker that could, which cost just $12 million to make. “Our campaign was all about igniting the core audience of teen girls and fans of the book with a lot of early engageable content that went viral very fast,” said Marc Weinstock, Fox’s president for domestic marketing.
“The Fault in Our Stars,” about two teenagers who fall in love while battling cancer, was adapted from John Green’s best-selling book of the same title.
Warner Bros., by contrast, threw everything it had at “Edge of Tomorrow,” a science-fiction film starring Tom Cruise and Emily Blunt that cost $178 million to make. But a full-frills marketing and publicity campaign could not overcome a stubborn marketplace suspicion that “Edge of Tomorrow” was skippable: Ticket sales totaled $29.1 million, a gloomy total for such an expensive picture.
That box-office result was not even good enough to beat the second weekend of Disney’s “Maleficent,” which took in about $33.5 million to place second behind “The Fault in Our Stars.” “Maleficent” has taken in $127.4 million in North America and an additional $208.1 million internationally, according to Rentrak, which compiles ticketing data. Warner noted that “Edge of Tomorrow” performed substantially better overseas, where ticket sales have so far totaled about $111 million.
What went wrong on the home front for Warner? Some analysts theorized that Mr. Cruise’s presence ratcheted up box-office expectations; others contended that coverage of his personal life has diminished his star power. Some studio executives insisted that “Edge of Tomorrow” was too original — it is the intricate tale of a supersoldier who relives the same alien-battling day over and over — while others declared it too similar to other films both in title and subject matter.
In particular, the title “Edge of Tomorrow” drew negative comparisons to “The Day After Tomorrow,” a 2004 disaster movie. (Warner changed the newer title from “All You Need Is Kill” after the 2012 movie theater shootings in Colorado.)
“Edge of Tomorrow,” which received very strong reviews, could still chug its way to respectable ticket sales with strong word of mouth, a continuing marketing push and the lack of new spectacle-style movies over the next two weekends. “I really believe in the movie and the campaign, and I think we’re going to have very strong legs,” said Sue Kroll, Warner’s president for worldwide marketing and international distribution. “We are in it for the long haul.”
“The Fault in Our Stars” was a classic zig while Hollywood zagged. Fox released the spare, intimate and well-reviewed film at a time when theaters are awash in superhero extravaganzas and raunchy comedies.
Directed by Josh Boone, “The Fault in Our Stars” was also what Hollywood likes to call lightning in a bottle: an unforeseen and impossible to replicate coming together of creative forces. The book struck a chord — more than 11 million copies are in print worldwide — and Mr. Green, who video blogs with his brother, has become a YouTube celebrity in his own right. The film stars Shailene Woodley, a fast-rising young actress and Golden Globe nominee (“The Descendants”), and its screenwriters, Scott Neustadter and Michael H. Weber, are also on a roll.
If Hollywood is about chasing what works, then the success of “The Fault in Our Stars” will most likely swing attention to smaller stories rooted in real life. In recent years, efforts to bring in a young female audience have turned to the fantastical: sullen vampires (“Twilight”) and dystopia (Katniss Everdeen and her “Hunger Games” compatriots).
Fox for one is already at work on a film adaptation of another novel by Mr. Green, “Paper Towns,” a mystery set in high school.
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June 9, 2014 at 8:20 AM
taran adarsh @taran_adarsh · 4h
#Holiday Fri 12.18 cr, Sat 12.34 cr, Sun 16.80 cr. Total: ₹ 41.32 cr nett. India biz… FANTASTIC growth in biz on Sunday!
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June 9, 2014 at 8:21 AM
http://www.bollywoodhungama.com/box-office/business-talk/id/638/date/2014-06-09
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June 9, 2014 at 8:22 AM
Holiday – Weekend Below Par Trend Very Good
Monday 08 June 2014 10.00 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty weekend business will be in the 38-39 crore nett as it will have a Sunday in between the 15-16 crore nett range. Sunday has seen huge growth for the film with it showing at at least 25% growth and some circuits having even higher growth.
The weekend is still below par but the week will be good as the trend has been strong over the weekend with good growth in key areas. The opening has cost the film a good weekend as really the first day business should have been more closer to the business on Sunday.
A 35 crore plus weekend is normally a fair result but Holiday – A Soldier Is Never Off Duty is a costly film for its distributors so it becomes like that Jai Ho scenario which got 57 crore nett weekend but still was not quite enough for its costs. Although the costs of Holiday – A Soldier Is Never Off Duty are not as high as Jai Ho but still they warrant a bigger weekend than 38 or 39 crore nett.
The final results of the film will be much better than the initial and it could even reach 100 crore nett and should at least emerge a decent success or possibly even a hit depending on how it sustains over the next 10-12 days or so.
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June 9, 2014 at 1:07 PM
saw the film for ARM……enjoyed very much. Akki in full-form and sona looks stunning…..but the real hero is the director – ARM.
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June 9, 2014 at 2:46 PM
Holiday —box office update
Contd from–
I made the above comment after poor first day collections …
The spurt in second and third day collections occurred AFTERWards.
Don’t want to ‘blow my own trumpet’ folks but what to do…
Seems I have got another ‘fluke’ right (by chance)–
Just like krrish 3, ETT, heropanty etc (the list goes on & on) ..
It’s ‘satisfying’ really…
I’m NO box office expert folks but there u go–seems I should become one 🙂
It’s good to see some suddenly appearing to claim 150 cr NOW lol
Well, if this one reaches anywhere near 100 cr(wh)ore it’s a gr8 achievement
Remember how much akshay & sonakshi did along with megastar Imran khan in ouatim 2!!
Btw Murga seems the first director who has escaped the post-aamir curse …well done murga…
The point is saying all this BEFORE the upsurge …(not afterwards)
“Nice song”– hmm oldgold–seems u also want a role (just like sanju) 🙂
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June 9, 2014 at 4:10 PM
I had said 150 crs 2 months before its release!! The comment must be there in SS..
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June 9, 2014 at 4:35 PM
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June 10, 2014 at 3:58 AM
That’s the problem kids–u get carried away…(though good attempt)
Read the ‘problems’ I’ve mentioned with holiday above -plus it’s coming off a 60 cr odd flop ouatim2 !!
I will be (pleasantly) surprised if holiday crosses 110-120 cr (forget 150!)– but even that creditable given the opening day..
It’s kindergarten stuff ‘predicting’ dhoom3, pk, kick, thupakki remake..etc
Btw I didn’t even know about the remake bit–all I had in front of me was the poor first day collections …
Anyhow–liked this..
Awaargi karta hoon, par main awaara nahi
Chhoda khulla dil ko
Magar khud ko bigada nahi
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June 10, 2014 at 7:21 AM
Yeah it will not hit that figure. Third week onwards there are big movies releasing. But I will rather stick to my numbers rather than quoting figures in hindsight.
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June 9, 2014 at 10:58 PM
Saw Holiday and liked it every bit. Really good coherent engaging masala film. Akshay steals it and carries it. I can easily declare it the best action and i have seen in a long time. Well Done Akshay, do more of such and be on a comeback trail.
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June 9, 2014 at 11:08 PM
Holiday – A Soldier Is Never Off Duty Holds Well On Monday
Monday 09 June 2014 23.00 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty has held up well on Monday with collections looking to be in 7 crore nett range. The drop is around 40% from Friday which is good and more importantly the Monday collection number is good as the film was coming off a not so great Friday so there is always chance of a smaller drop.
So despite the average weekend for the film, the weekdays will take it to a good first week total possibly the second best of Akshay Kumar’s career.
There have been many film in the past 18 months or so which have held up on Monday but then started falls from Tuesday and by the time Thursday comes the collections are low leaving the second week to fizzle out.
So the key for Holiday – A Soldier Is Never Off Duty is too avoid those 15% daily drops and go into week two with solid collections. The keys days for a film hoping to have a long run have become the first Tuesday and second Friday.
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June 10, 2014 at 3:59 AM
I guess this is a moral victory for this film now…the Monday figure, is decent enough…and means the film won’t suffer the same fate of Khiladi or Joker or OUATIM2 etc. I still think 100 crore is a stretch even here. The films first week haul is in the Ghajini range (a whole 6 years ago though Ghajini was a xmas release) and Ghajini had to trend pretty well to get to 115 crore and it had 3 clear weeks. The second week will have to be at least 25 crore.
But what is 100 crore now anyway. It’s a moral victory for some of these biggies (an excuse to throw a party) whereas for a film like 2 States it is a genuine achievement. I guess more important for Akshay Kumar here is the reports and anecdotal comments here are mostly positive.
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June 10, 2014 at 6:48 AM
agreed on all counts.. unfortunately Akshay spoiled his real box office draw a long time ago, otherwise this is the kind of film that after a good initial would have trended well and got to a big total.
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June 10, 2014 at 8:59 AM
“But what is 100 crore now anyway”
Half of the year is almost over and only 2 movies so far has made more then 100 crore.
Most of the big budget films arrive 2nd half of the year so we’ll get few of them but I doubt when the year is over, that we’ll have more then ten 100 crore films.
Bang-Bang, HNY, PK are guaranteed to go over 150 crore. Kick should do over 125 (if good, can easily go towards 200 crore).
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June 10, 2014 at 9:58 AM
that’s because many films underperform.. the lower number (of films) doesn’t mean it’s a high bar.
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June 10, 2014 at 10:12 AM
What’s the rate year over year for past 3 years?
If you look at 2013, thanks to movies which I guess overperformed like BMB, Ramleela, Grand Masti, even race 2 which brought the 100 crore total to 8 films.
reching 100 crore is still not as easy as you think it is because you have to assume 99 times out of 100, the movie will be crap and paying audience will not pay for it.
Even if some how all movies are good to great, it doesn’t mean you’ll start seeing 100 crore movie every other week.
The stats are there.
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June 10, 2014 at 10:38 AM
You’re still missing the point. A ‘crap’ film can flop in all sorts of ways. But the potential for any number of releases getting to 100 is there. Even some smaller films have done it. When a 3 hr film like BMB does it, on trending with a good enough initial, there is no excuse for Holiday to settle at the same number irrespective of anything else. Leaving aside the absurdity that for years now the same 100 crore standard is used. As if this were still 2008 and Ghajini! Just because a lot of films nonetheless miss the mark or cross it just by a bit despite having good enough initials shows the films weren’t liked very much. That doesn’t mean they couldn’t have done it. You have a solo release like Don 2 (sequel of a remake!) releasing on Christmas and you’re doing 110 crores or so. The idea then is that this is a 100 crore ‘success’ just like BMB or Barfi. Do you know why this kind of absurd narrative even gets underway? Not just because of the Tarans of the world or the media or whatever. It is because ‘fans’ too are invested in one star or the other or play politics with these things and are quite happy to go along with this narrative. For a major film specially unless you’re getting a Besharam (which is rare) it’s very hard for the film not to get to a 100! A little bigger initial and it’s very hard for the film not to get to 120! So on and so forth. Actually it is precisely ‘easy’ for a major commercial film to get to 100. Of course you can’t put out garbage and then say it’s hard to get to 100!
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June 10, 2014 at 11:22 AM
“Actually it is precisely ‘easy’ for a major commercial film to get to 100.”
Correct, that’s why I said bangbang, hny, pk and kick will reach it easily.
The FACT is, right now you have about only 10 films per year making over 100 crore.
Every year, film, situation is different which can dictate the outcome of the film collection.
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June 10, 2014 at 11:27 AM
“You have a solo release like Don 2 (sequel of a remake!) releasing on Christmas and you’re doing 110 crores or so. The idea then is that this is a 100 crore ‘success’ just like BMB or Barfi.”
You might think that way, I don’t. Collection of Kahani are much more impressive then that of Talaash.
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June 10, 2014 at 11:30 AM
It’s not a question of thinking one way or the other. It’s a question of pure and simple rationality and logic. Not that one can assume this for everyone.
On the rest indeed the collections of Kahaani are a lot more impressive than those of Don 2.
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June 10, 2014 at 12:12 PM
“On the rest indeed the collections of Kahaani are a lot more impressive than those of Don 2.”
Gives away everything on your thought process…
But no one should be surprised…
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June 10, 2014 at 12:26 PM
Since you too referred to Don 2 (no? what was the film then?) in your response I’m just following you! You have of course not given away anything..!
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June 10, 2014 at 12:53 AM
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June 10, 2014 at 7:10 AM
taran adarsh @taran_adarsh · 3h
#Holiday Fri 12.18 cr, Sat 12.34 cr, Sun 16.80 cr, Mon 8.02 cr. Total: ₹ 49.34 cr nett. India biz. All set for an impressive ₹ 65 cr Week 1.
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June 10, 2014 at 9:58 AM
Bandra NRI:
http://www.thedailybeast.com/witw/articles/2014/06/09/india-s-caste-culture-is-a-rape-culture.html
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June 10, 2014 at 6:30 PM
Satyam
That was just for you, especially in response to your comment on sports Vs politics. I don’t think apart from you and a few others, anyone cares about such matters.
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June 10, 2014 at 7:26 PM
thanks but I prefer keeping all miscellaneous stuff in the box office thread..
On the story itself Gayatri Spivak after the Delhi rape made a similar comment about Indian culture in general and it became controversial in some quarters. But it’s true. The level of rape, sanctioned or not, is at epidemic levels in India and it’s hard to believe that there are other areas on the globe that can outdo India in this sense. even when the Delhi rape happened particularly gruesome as it was it was by no means atypical otherwise. In fact just after it there was a string of rapes reported in the media. And these are the ones that make it. It happens all the time and while no society is free of this stuff the levels in India are truly sickening, specially when you combine the atrocious level of violence that goes along with what is already a horrifically violent act. And yes it’s also true that of these incidents are ‘overdetermined’ in terms of caste. Which is why I find a lot of debates on politics to be completely beside the point inasmuch as these operate at a ‘multiplex’ level (so to speak). They assume a very finite class of people, mostly quite privileged. But even as things have gotten massively better for these oppressed groups (this shows you just how bad things once were that this is actually dramatically better!) in many ways there are still enormous areas of darkness in the country that are not about crime and political troubles understood in the easy sense. But ‘Shining’ India’s newly empowered generations are also those most politically regressive in these matters and most unwilling to engage. All the sensationalism on talk shows and so forth simply serves the purpose of confirming a simplistic view of atavistic ‘old India’ from which the ‘new Indians’ can then once more take flight into their insipid multiplex fantasies. With this kind of attitude all things are possible.
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June 11, 2014 at 7:09 AM
I guess because of caste issues, that there will be a massive difference between reported rapes and actual ones.
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June 11, 2014 at 6:54 AM
taran adarsh @taran_adarsh · 3h
#Holiday Fri 12.18 cr, Sat 12.34 cr, Sun 16.80 cr, Mon 8.02 cr, Tue 7.03 cr. Total: ₹56.37 cr nett. India biz. EXCELLENT!
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June 11, 2014 at 6:55 AM
Holiday Holds Very Strongly On Tuesday
Wednesday 11 June 2014 11.30 IST
Box Office India Trade Network
Holiday – A Soldier Is Never Off Duty held up very strongly on Tuesday which is was the key day and now the film is set for a good run. There was a limited drop on Tuesday with collections in the 7-7.25 crore nett region. It is the highest Tuesday of the year along with Jai Ho which was in the same range
The film has so far grossed around 53.75 crore nett and should hit 65 crore nett for the week. The film is holding up very well all over and business in some circuits is likely to be the best ever for an Akshay Kumar starrer.
Holiday – A Soldier Is Never Off Duty has found appreciation all over with the only problem for the film being that heavy price tag which is playing spoilsport as the Worldwide distributors paid quite a premium for the film a bit like Jai Ho.
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June 12, 2014 at 6:32 AM
taran adarsh @taran_adarsh · 3h
#Holiday Fri 12.08 cr, Sat 12.46 cr, Sun 16.85 cr, Mon 8.10 cr, Tue 7.09 cr, Wed 6.18 cr. Total: ₹ 62.76 cr nett. India biz. SUPERB!
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June 12, 2014 at 7:39 AM
probably in the last 10 years – akki is best presented by ARM in Holiday….
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June 12, 2014 at 8:35 AM
Holiday is doing well. One thing we should take into account is that the genre seemed to have gone out of favour. The south indian remakes have hardly performed well lately.
We probably have to go back to the Bodyguard/Singham/Rowdy Rathod days for the last 100cr-plus hit grosser for the genre. Since then nothing seems to be have worked. So, the box office performance of Holiday is commendable really.
This always looked like Akshay Kumar’s best bet apart from the Neeraj Pandey next. It may help him get a good run now.
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June 12, 2014 at 4:00 PM
I like it when it goes UP…
it’s not the total numbers but under what context they’ve been achieved that’s pertinent..(& how mon/tues behave !)
Yaiy seems I’ve done it again lol
Credit also to ‘co-stars’….cheers
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June 12, 2014 at 4:54 PM
“it’s not the total numbers but under what context they’ve been achieved that’s pertinent.”
must have been another janam when you used to argue exactly the opposite..
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June 13, 2014 at 3:56 AM
LOL!
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June 12, 2014 at 5:03 PM
The reason Holiday seems to have worked is not only because of the masala genre it belongs to but also because it was presented rather well, with the finest Akki performace in years. He acts just the way as should be expected from an action star, being perfectly cast.
Also it had some really good choreographed action, not those infinitely frustrating slow motion sequences where vilains take forever to hit the ground after being punched.
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June 12, 2014 at 5:35 PM
It’s actually a pity he damaged his box office standing doing so much junk, otherwise given the response and trending this should easily have done 150-175 if not more.
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June 12, 2014 at 6:21 PM
Love this particular song from Vaagai Sooda Vaa-
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June 12, 2014 at 6:38 PM
Another terrific song from the Sarkunam film-
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June 12, 2014 at 6:25 PM
And the Masala number from Pandiyanadu (thought this was a very fine film and the best Masala film in years)-
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