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JayShah’s Saturday Box Office Column – Paying Guests poor opening week…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

Paying Guests

The comedy film Paying Guests starring Shreyas Talpade, Javed Jaffrey, Celina Jaitley & Neha Duphia got a significantly wide release but the opening week collections reflect a poor story. The opening in terms of occupancies suffered with low turn out and with the weekend proving to be decent at best, the necessary kick required during the weekdays failed to occur.

Mumbai and Delhi collected 87Lakhs and 66Lakhs respectively – with the All-India first week collections a fairly disappointing 6.0-6.5Cr. The film is not a complete flop yet, but the likelihood is high seeing as its competition this week – New York, has taken one of the better starts at the box office in 2009 [comparisons were run against 13B, Dhoondte Reh Jaoge & Kal Kissne Dekha for first week estimate] If Paying Guests can remain steady in week two it can pull through as a non flop film.

Past Releases

Kal Kissne Dehka

Jackky Bhagnani’s debut starrer had a woeful second week, falling a huge 80% at the box office. With second week collections of just under 1Cr, the film is a complete disaster with total collections of 5.6-6.0Cr.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.9 – 4.3Cr (Flop)
Ek – The Power of One : 4.3 – 4.7Cr (Flop)

April 2009
8×10 Tasveer : 11.5 – 12.5Cr (Flop)

May 2009
99 : 11.9 – 12.5Cr (Above Average)
Detective Naani : 0.6 – 0.7Cr (Flop)

June 2009
Maruti Mera Dosst : 0.2 – 0.3Cr (Flop)
Team – The Force : 1.5 – 1.7Cr (Flop)
Kal Kissne Dekha : 5.6 – 6.0Cr (Disaster)
Paying Guests : 6.0 – 6.5Cr (Poor Opening Week)

This entry was posted on June 27, 2009 at 9:24 AM and is filed under the good. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

13 Responses to “JayShah’s Saturday Box Office Column – Paying Guests poor opening week…”

  1. SDT Says:
    June 27, 2009 at 9:28 AM

    Incidentally New York seems to have opened well. Here is what Taran has to say:

    Yash Raj’s new release NEW YORK brought a big smile on the faces of industrymen thanks to its excellent start at all multiplexes across the country. The morning and noon shows began with 70% and rose to 90% + as the day progressed. The various distributors/exhibitors this writer spoke to sounded very excited and were hopeful that the film would fetch fantastic collections over the weekend.

    Even smaller centres reported 50% – 60% opening, which is considered very good, in view of the fact that NEW YORK isn’t the usual masala movie. The reports are very positive and the film is expected to end the dry spell of the industry.

    Boxoffice India:

    New York All Set To Emerge First Hit Of 2009 http://boxofficeindia.com/npages.php?page=shownews&articleid=975&nCat=news

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  2. SDT Says:
    June 27, 2009 at 9:31 AM

    If the reports are to be believed, Yash Raj can breathe now. They have been going through a bad phase except for couple of occasions (the SRK ones).

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  4. Satyam Says:
    June 29, 2009 at 10:01 AM

    ‘Transformers’ Sequel Scores Big Win
    By BROOKS BARNES

    LOS ANGELES — Horrid reviews couldn’t dent “Transformers: Revenge of the Fallen,” which demonstrated once again the power of sequels by selling an estimated $201.2 million in tickets at North American theaters over its first five days.

    The huge No. 1 entrance to the marketplace was on par with last summer’s Batman sequel, “The Dark Knight,” which sold $203.8 million in tickets over the same period and now ranks as one of the biggest blockbusters in movie history with over $1 billion in global sales. Overseas “Transformers” sold $186 million in tickets in its first five days.

    The summer movie season has already seen some significant hits, among them a “Star Trek” reboot and “Up,” but it took a true sequel to break the bank. (“Terminator Salvation” and “X-Men Origins: Wolverine,” while technically sequels, were more efforts to take franchises in new and unfamiliar directions in hopes of resuscitating them.)

    People complain about Hollywood’s tendency to be unadventurous with its big-money titles, but the moviegoing masses clearly get the most excited when they are not being surprised. In other words, the multiplex really rocks when movies are served up the McDonalds way: predictably and comfortably.

    “Transformers” is definitely that. This PG-13 picture, heavily reliant on computer-generated imagery, again centers on warring alien robots. The evil Decepticons return to Earth to hunt for an ancient power source that only a geeky college freshman (Shia LaBeouf) can locate. The good Transformers join forces with human armies to stop them. Megan Fox costars.

    Few expect this “Transformers” to match the staying power of “The Dark Knight” because the new picture, directed by Michael Bay, with Steven Spielberg as executive producer, has received some of the worst reviews of the decade. Roger Ebert’s critique used the terms “horrible,” “unbearable,” “meager” and “music of hell” to describe it. (And that was just in the opening paragraph.)

    Drawing particular scrutiny are two new robots, Skids and Mudflap, who talk in jive and are portrayed as illiterate; one has a gold tooth. Alex Kurtzman and Roberto Orci, two of the three credited screenwriters on the movie (the other is Ehren Kruger), have blamed Mr. Bay for the stereotyping. The director has brushed off the criticism in interviews.

    Paramount Pictures, which distributed the movie and co-produced it with DreamWorks, noted that ticket sales increased day by day, something that typically demonstrates positive word of mouth.

    “Audiences evaluate movies for what they are, and this one is a big, fun visual-effects spectacular,” said Rob Moore, Paramount’s vice chairman. Mr. Moore said he was pleased that the sequel attracted more women than its predecessor did.

    The stratospheric results for “Transformers” validate Hollywood’s recent strategy to build more event movies around toys. Paramount will try its luck in August with the big-budget “G.I. Joe: The Rise of Cobra;” Universal just announced “Stretch Armstrong,” based on the Hasbro action figure.

    “Transformers,” which cost well over $200 million to make and market, added electricity to the summer box office, which has slowed down a bit following a robust spring. Total ticket sales for the year stand at about $5.13 billion, a 12 percent increase over the same period last year, according to Hollywood.com, which tracks box office results. Attendance is up 9.4 percent.

    “The Proposal,” the Sandra Bullock-Ryan Reynolds romantic comedy from Disney, landed in second place for the three-day weekend with an estimated $18.5 million in sales and a two-week total of $69.1 million, according to box office tracking services. The R-rated Warner Brothers comedy “The Hangover” continued to show strength in its fourth weekend with about $17.2 million (for a new total of $183.2 million). “Transformers” had about $122 million in weekend sales.

    Rounding out the top five were “Up” (Disney) with about $13 million ($250 million total) and “My Sister’s Keeper” (Warner), a drama starring Cameron Diaz that opened to a disappointing estimate of $12 million.

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  6. Satyam Says:
    June 30, 2009 at 4:52 PM

    The fact that New York is doing well might not be the best news for Johar to the extent that the audience will instantly recall this film when the latter goes through some of the similar themes. But Johar might get some of the younger males he had been losing in his films over the years. Specially younger Muslim males (and actually families as such) where tales of post-9/11 excesses (anecdotally or otherwise) are legion might be able to relate to the subject more.

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