JayShah’s Saturday Box Office Column – Luck disappoints…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be one’s I have computed in the past
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

Luck

Luck had an uncanny resemblance to Kidnap both in genre (action thriller), build up and pitting Sanjay Dutt against Imran Khan. And there was every chance the fate of Luck would follow a similar line to Kidnap especially since the release of the films is less than a year apart. It goes without saying the box office performance of the first week is in the same bucket too – a lot of pre-release hype but in the end fairly disappointing response and collections.

There was very little chance for Luck after the opening did not match the expectations. Despite a decent opening in smaller centres, the big centres like Mumbai and Delhi failed to amass sizeable returns and once the word was out that the film disappointed the hope for recoveries were dashed. Now after the humungous start Love Aaj Kal has taken, Luck is destined to be a flop.

Week 1 Luck vs Week 1 Kidnap
Mumbai -26% means that Kidnap is 26% MORE than Luck in Week 1

Mumbai -26%
Goa -35%
Pune -106%
Nasik 7%
Sangli -11%
Kolhapur 9%
Malegaon 56%
Ichalkaranji 16%
Ahmednagar 0%
Ghulewadi 3%
Akluj 29%
Baramati 20%
Miraj -30%
Shrirampur 44%
Kopargaon 36%
Rahuri 36%
Narayangaon 33%
Manchar 18%
Umbraj 23%
Vita 24%
Nandgaon 43%
Sinnar 43%
Palus 23%
Barsi 47%
Phaltan 24%
Islampur 32%
Ahmedabad -25%
Anand -774%
Surat -22%
Bharuch -38%
Baroda 2%
Vapi 8%
Valsad 4%
Mehsana -50%
Nadiad -16%
Navsari -97%
Himmatnagar -17%
Navsari 7%
Ankleshwar 7%
Nadiad -177%
Rajkot 23%
Gandhidham 39%
Jamnagar 13%
Bhavnagar 31%
Junagadh -4%
Hubli 25%
Delhi 1%
Ghaziabad 0%
Noida -5%
Agra 25%
Gorakhpur 21%
Kanpur 18%
Lucknow -9%
Meerut -22%
Aligarh 30%
Allahabad 0%
Dehradun 3%
Moradabad -433%
Muzaffaranagar -1%
Bareilly -336%
Saharanpur 16%
Moradabad -38%
Varanasi -213%
Indore -37%
Nagpur -156%
Raipur -278%
Ujjain 50%
Bareilly -24%
Jaipur -216%

Kidnap leads in 28 centres
Luck leads in 41 centres

The cumulative centre total for the above centres for Kidnap = 8.56Cr (Pune, Ahmedabad, Anand & Jaipur)
The cumulative centre total for the above centres for Luck = 7.51Cr (Pune, Ahmedabad, Anand & Jaipur)

This means that Luck is 88% of Kidnap’s total (7.51/8.56 = 88%)

Using my own Kidnap Week 1 total of 19.0Cr (midpoint), Luck’s Week 1 = 88% * (19.0) = 16.7Cr

A similar exercise with Kismat Knnection & Raaz – TMC yields the following outputs;
Kismat Konnection ~ 17.3Cr (using my KK figure of 19.5Cr)
Raaz – TMC ~ 16.9Cr (using my Raaz – TMC figure of 18.5Cr)

Luck 1 Week Total = 16.5-17.5Cr(Week 1) = 16.5-17.5Cr

Verdict – Disappointing Opening Week

Luck’s opening week collections have disappointed tremendously especially in multiplexes of major cities. Considering the film came with big hype and hopes, the opening was not up to par and the film should expect to take a fall in excess of 80% in the second week and the verdict will likely follow to be a flop next week.

Past Releases

Kambakkht Ishq

Kambakkht Ishq fell by around 60% in its fourth week to net close to 1Cr. With an additional close to 1Cr added to the third week tally too, Kambakkht Ishq’s total collections now stand at a disappointing 43.6-45.6Cr overall from India.

New York

New York too added close to 1Cr in its fifth week after falling by 55%. With total collections of around 42.3-44.1Cr – New York is a hit.

January 2009
Chandi Chowk to China : 24.5 – 26.2Cr (Disaster)
Raaz – The Mystery Continues : 22.5 – 23.8Cr (Below Average)
Slumdog Millionaire : 4.8 – 5.5Cr (Flop)
Luck By Chance : 16.3 – 17.9Cr (Flop)
Victory : 1.2 – 1.5Cr (Disaster)

February 2009
Dev D : 16.0 – 17.2Cr (Hit)
Billu : 22.7 – 24.1Cr (Flop)
Delhi 6 : 32.7 – 35.0Cr (Flop)
Kisse Pyaar Karoon : 0.4 – 0.5Cr (Flop)
Siddharth – The Prisoner : 0.1 – 0.2Cr (Flop)

March 2009
Dhoondte Reh Jaoge : 7.5 – 8.1Cr (Flop)
13B : 7.4 – 8.2Cr (Flop)
Gulaal : 3.5 – 4.1Cr (Flop)
Jai Veeru : 1.5 – 2.0Cr (Flop)
Little Zizou : 1.1 – 1.2Cr (Average)
Aloo Chat : 4.0 – 4.7Cr (Flop)
Aa Dekhen Zara : 3.9 – 4.3Cr (Flop)
Ek – The Power of One : 4.3 – 4.7Cr (Flop)

April 2009
8×10 Tasveer : 11.5 – 12.5Cr (Flop)

May 2009
99 : 11.9 – 12.5Cr (Above Average)
Detective Naani : 0.6 – 0.7Cr (Flop)

June 2009
Maruti Mera Dosst : 0.2 – 0.3Cr (Flop)
Team – The Force : 1.5 – 1.7Cr (Flop)
Kal Kissne Dekha : 5.6 – 6.0Cr (Disaster)
Paying Guests : 6.9 – 7.5Cr (Flop)
New York : 42.3 – 44.1Cr (Hit)

July 2009
Kambakkht Ishq : 43.6 – 45.6Cr (Below Average)
Short Kut : 7.0 – 7.6Cr (Flop)
Sankat City : 0.4 – 0.5Cr (Flop)
Jashnn : 1.8 – 2.0Cr (Flop)
Luck : 16.5 – 17.5Cr (Poor Opening Week)

87 Responses to “JayShah’s Saturday Box Office Column – Luck disappoints…”

  1. This is indeed a very poor opening for Luck. Surprising. I’ve seen about 40 min of it so far and I didn’t mind it to be honest. Of course it’s the word ‘Luck’ occurring every minute quite literally!

    I know this will sound insane but Imran might not be doing anything too crazy appearing in films like Luck and Kidnap. He’s not repeating the JTYJN deal which eventually leads to dead end. He’s appearing in multistarrers where he doesn’t get too much blame if these doesn’t work. And gradually he becomes acceptable in this sort of genre. Plus after JTYJN he also keeps the hype at manageable levels. Not sure what his next important project is but he’s a young guy and I think there are worse ways to kill time than Luck or Kidnap.

    Like

    • mksrooney Says:

      thnks satyam u have given me motivation to check luck in theater 🙂

      meanwhile agree on ur views on imran choices.

      his future film-

      delly belly
      karan johar production rom com with sonam kapoor (untitlted) (
      dibanker banerjee next with abhay deol (depending upon how script looks in finally so scriptingstage)

      paris 7 days (depending on finding suitable female lead (please take genelia i will love to see her again in good movie unlike life partner stuff..also her chemistry with imran was good )

      Like

    • neha sharma Says:

      With all due respect,I absolutely disagree.Imran simply couldn’t have done worse by giving two FLOPs in a row after such a promising start in the form of blockbuster JTYJN.The miserable failure of luck and kidnap are enough to testify that Imran is unacceptable in this rough action genre.Audience just can’t relate to a rough-n-tough Imran and ara actually craving to see Imran back in the chocolate boy image and I guess this is where he is at his best.Hopefully,Imran is gonna be back bigtime in the chocolaty DELHI BELLY and the fact remains that he has to depend on aamir again to bring his career back into shape.The flops should affect the Imran hype and though it may still be strong,it will take a back seat when Ranbir comes into picture.

      Like

      • I don’t think those films didn’t work because the audience couldn’t accept Imran. Those films wouldn’t have worked with anyone. I finally completed Luck and I must say this film is an impressive achievement. It’s not just the first forty minutes. Throughout the film the once per minute frequency of the word ‘luck’ is maintained. One marvel’s at the writer’s art here in being able to squeeze the refrain into every other line uttered. This competes with Dante’s terza rima.
        The film itself has a somewhat outrageous plot (I wonder if there’s Hollywood inspiration here) but it was a guilty pleasure on home viewing.

        Like

      • mksrooney Says:

        nice points neha…but as satyam puts it no one would have saved luck and kidnap…for a hollywoody styled actioner to work i dont feel hindi directors know the formula

        Like

    • preposterous! Satyam, Whatcha saying? You didn’t mind Luck!!!!

      Like

  2. LAK might put up pretty impressive numbers it seems.
    KI is indeed a disappointment.

    Like

  3. ideaunique Says:

    gr8 job Jay – as usual.
    On LUCK – i go with you – it will be declared a flop after 2nd week (and i remember, i had somewhere predicted that this will be a HIT 🙂 )

    I have predicted 50 Cr NETT (Total from India) for LAK – i am looking forward to the results 🙂 what is your take on LAK’s overall business?

    Jay, I was searching for the collections for MANGAL PANDEY – because I don’t think it is a flop, at the most it is an average at the BO – u know anything?

    Like

    • Idea, by KI standards MP did rather well! The film had the biggest initial of its time and beat VZ by a slight margin even though it clearly must have fallen in week 1. After this grand initial it petered out rapidly. Week 1 is about 29-33 crores depending on who you believe. But the film opened a little over 17 crores so this is actually way better trending than KI (45 crores off a 32 crore initial). KANK isn’t too far off either with roughly 25 crores in week 1 (I incidentally have always believed it was behind Krrish that year) with a 42-44 crore final number (again depending on who you believe). MP was treated roughly because a few days after release the media came after it. Aamir had it tough for them until relatively recently actually. Now he’s just had too many hits and everyone’s jumped on the bandwagon. Leaving this aside MP didn’t please people in an ideological sense and no one wanted to stand for it. The reviews overall were quite fair to decent or better for this nonetheless.

      Like

      • ideaunique Says:

        thnx satyam, i remember aamir saying somewhere in the interview that he was surprised when people declared MP a flop – because a trade journal which he believed was quite reliable had published BO nos. which clearly said that the film had recovered its cost and was still running….

        Like

    • mksrooney Says:

      mp was above average acc to many…but acc to me its a hit in GENRE to which it belong…

      Like

      • mksrooney Says:

        it broke v-z opening record though as satyam has said time and again yash raj (who were distrubuters ) coulnt come to terms with it and never accepted it…:-(

        Like

  4. BoC:

    Love Aaj Kal takes second highest opening at Indian box office

    MUMBAI: Eros International and Illuminati Films’ latest flick Love Aaj Kal has taken opening day (Friday) net collections of Rs 80 million (Rs 8 crore) in India.

    According to information available with Businessofcinema.com, this the second highest ever opening day collections for a Hindi film in India after Ghajini, which did net business of Rs 92.5 million (Rs 9.25 crore) on the day of its release (25 December, 2008).

    On the other hand, third in line is Kambakkth Ishq, which took in net collections of Rs 72.50 million (Rs 7.25 crore) on its opening day in India, which is followed by Singh Is Kinng at Rs 71.50 million (Rs 7.15 crore) and Rab Ne Bana Di Jodi at Rs 70 million (Rs 7 crore).

    As per industry estimates, Love Aaj Kal is likely to do a net business of approximately Rs 275 million (Rs 27.50 crore) in India in its opening weekend (Friday – Sunday).

    Love Aaj Kal has been running to 85 – 90+ per cent occupancy across multiplexes in Mumbai with some even playing anywhere between 17 – 25 shows back to back across select properties in Mumbai.

    At Cinemax, Love Aaj Kal garnered the highest number of footfalls on its opening day beating Ghajini as per Cinemax senior vice president strategy Devang Sampat. Moreover, at PVR Cinemas’ Mulund and Goregaon multiplexes, which are screening 14 and 10 shows respectively of Love Aaj Kal, are running to 100 per cent occupancy.

    OVERSEAS BOX OFFICE COLLECTIONS

    The movie has taken a good opening in the overseas market as well. According to figures provided by Eros International, Love Aaj Kal grossed $260,000 in the US on Day 1.

    In the UK, Love Aaj Kal took an opening of £125,000, which is higher than movies like Singh Is Kinng (£108,000), Race (£102,000), Rab Ne Bana Di Jodi (£101,000) and Ghajini (£95,000).

    Love Aaj Kal has been directed by Imtiaz Ali and stars Saif Ali Khan and Deepika Padukone in the lead.

    Like

  5. mksrooney Says:

    jayshah-http://www.dnaindia.com/entertainment/report_love-aaj-kal-beats-ghajini_1279071

    it says lak opened better than ghajini…hows it possible ..i for certain cant believe it..do u think i t can actually gross somewhere 50 crore first week…does this put saif in top bracket

    i believe though it has saif and deepika…the opening to a large extent should be contributed to imtiaz ali jab we met..and marketing team for good promos..and music..because saif cant open a film m sure…

    Like

    • that’s bull! and week 1 will reveal this!

      Like

      • mksrooney Says:

        lol…

        Like

        • So looks like Ghajini is the gold standard at the BO. Every film is getting compared to it, but invariably falls short by a mile.

          Like

          • more like 10 miles!

            Here’s the thing, films often start at multiplexes in a huge way but to sustain that pace over a week is very hard, even for successful films. We saw for example that SIK or RNBDJ or Race posted big week 1 numbers but Ghajini was light years ahead. Secondly there is also the single screen/double screen/small center thing with Ghajini. It was a monster here as well.

            But Love Aaj Kal could easily do 35-40 crores if it keeps up this pace. By the way note how some of these big initials deconstruct the bigger stars. Because it shows how much the right genre with the right mix of stars (not necessarily the topmost one) can set the box office on fire. So LAK is doing for the box office what SRK/Yashraj did with RNBDJ! In fact the writeups so far exceed those for the latter which didn’t start out stupendously. Either the media is really hyping things here or it’s set for a very big week (assuming it stays reasonably stable). Again said this for Race as well. The film deconstructed by the latter was D2. Which is why ‘different’ matters more in this setup. Not everyone can get big numbers (in terms of week 1 initial) doing the different. Ironically Aamir has been the guy who’s set the highest bar, the one beyond reach with Ghajini.

            I recall so many debates of the past where RDB would be unfairly compared with Krrish and OSO and what not. It was always clear that a guy who could get box ones with a different film could also work wonders in the right genre. And he finally did so with Ghajini. So no other star even in their strength genre will find it possible to match this one. Excluding inflation which eventually becomes a factor.

            Like

  6. mksrooney Says:

    satyam a gem of observation in ur above long comment (or may be essay as usual 🙂 ) on Ghajini…and how lak exposes rnbdj etc…i have always supported that view of urs….and always hated it on ng when rdb was compared with what and what not..

    Like

    • thanks Rooney..

      Like

    • and again though I didn’t like the film I’d be celebrating if Saif got a big number in week 1.

      Like

      • ideaunique Says:

        satyam, i think saif is doing quite well on the career front (maybe his age is showing) – he has Agent Vinod and few promising films lined up and LAK is his first home production – so I think he is making all the right moves at this age…to me he is like Rishi kapoor who, i think, was never considered for the top 3 or 5 stars – but still he was always busy with some good/average films and he still is…..btw, talking abt. rishi – he, BIG B, Anil and Sanjay dutt are the only stars who are on the wrong side of 50 and still doing so many films – although rishi is getting more character roles – he is the one who is doing more meaningful roles and impresses more (BIG B is ofcourse a notch above as he is still getting main leads or more important roles but his choice of recent few films baffles me)…what says you?

        Like

        • Saif is probably more Shashi than Rishi but I accept your general point. Anil is still getting roles despite his complete irrelevance in box office terms for at least a decade now which shows that ultimately talent counts. If he wasn’t considered an actor he would have been completely extinct.
          Dutt is still relevant, still has a following but regrettably 99% of what he churns out is even less than disposable cinema. And how many times has he done that Musafir persona by now?! But he is still around which is more than can be said for everyone of those who debuted in his generation.
          Bachchan cannot be compared with anyone in any sense whatsoever.
          Of the generation that debuted in the late 80s/early 90s I think only about Aamir can it be safely speculated that he will be relevant after 50. The box office cannot be surmised so much in advance but he will I think be able to do quite a bit on his own terms.

          Like

          • ideaunique Says:

            yup, shashi also was doing many films (i read he was literally working in 3-4 shifts and was simultaneously shooting for 3-4 films!!!) – dutt is still getting films with big budget (i don’t think he even looks at the scripts 🙂 ) – thnkx to his munnabhai hits. Funny thing is that industry is simply not concerned (or so it seems) with his films bombing at the BO – that’s really weird. Anil’s case is even more intriguing – I don’t know when was the last time he gave a solo hit – a NO ENTRY here and a WELCOME there – but they were multistarrers – as a producer also, he is not a commercial success. Thanks to SDM – he is getting bigger projects in quantity now.

            Rishi – he is the only guy (not even BIG B) who makes me happy simply because of his choice of roles.

            Like

          • the last time Anil gave a hit was Hum aapke dil main rehte hain where Kajol got all the credit. Before this Judaai (sold at a low price, still didn’t too too well outside Bombay) and Virasat (the latter was a hit only in Bombay, elsewhere it was wishy-washy) did half decently. But really to get back to a really solid solo hit of his you have to go back to Beta in ’92 where Madhuri stole the show. Before this it was Kishen kanhaiya in 1990. Really this film is his last solo where he didn’t get the show stolen and the film was a success in even the strictest sense (which is not completely true for some of his other successes in the 90s, limited as these are in number). I don’t exaggerate in the slightest in all of this.

            Like

          • of course even at his peak Anil Kapoor made a career out of either getting the show stolen (Mr India, Tezaab) by the female lead or else made hits out of average/above average grossers. He really got into the zone with back to back hits in Tezaab and Ram Lakhan. Beyond this there were films like Eeshwar or Rakhwala and a few others that were plus films for sure but not hits by any stretch of the imagination. But Boney Kapoor sold all of these in the media as hits. Of course the media was forever happy to jump on an anti-Bachchan alternative whether it was Vinod Khanna’s return, Mithun in the mid to late 80s, Anil Kapoor after this and so forth. After Beta though Anil Kapoor had a list of 10-15 flops in a row and but for his acting credentials he would have been extinct a long time ago.

            Like

          • People said Mr India should have been called Miss India. Likewise with Beta (Beti). Even Anil’s younger brother suffered the same fate with people saying Raja should have been called Rani. lol

            Like

          • AK is also responsible for Aamir’s dislike of awards.
            Aamir wasn’t an awards boycotter earlier. In fact, he was a regular at the Filmfare awards, the only popular award function back then. But then the 1992 awards night changed it all for him. His Jo Jeeta Wohi Sikander though nominated in almost all the categories ended up winning only one award. Also his much deserved best actor award went to Anil Kapoor for Beta. Industrywalas till date debate whether Kapoor had purchased the award. Aamir stopped attending Filmfare Awards from then on. But as fences were about to mended between the publication house behind Filmfare and Aamir, came the final blow in 1996. His wildly popular Rangeela act was overlooked and SRK was awarded the best actor for DDLJ. That did it for Aamir and he began his mission boycott which continues till date.
            AK also tried very hard to make the hey while SM’s sun was shining! He also became a butt of joke and lost all respect in my family after that stupid act at Oscar.

            Like

      • mksrooney Says:

        me too i will be happy for saif (though i will be more happy for Deepika 😉 and seriously for imtiaz ali ) and insustry all to gether with lak success .. and also one shouldnt forget contribution of poor kashyap in this huge opening 😉

        and if lak does actually hit bulls eye the byeproduct will be blue, ld,wANTED fetching satronomical corparate deals :-)…beacuse one good hit and corporate bandwagon begins..

        Like

        • ideaunique Says:

          rooney, do u think BLUE will hit bull’s eyes? i doubt, to me it looks like KI 2 🙂 just think of it, sanjubaba with luck and kidnap under the belt and akki with CCTC, TASHAN, KI, TASVEER under the belt – when both of them come together – it should be a double whammy – i.e. SUPER FLOP – na? 🙂

          Like

          • mksrooney Says:

            hey idea..i meant about the lack of corporate offers to films (like mnik getting 100 crores.etc ) because nothing was getting sold on ticket counter..now that lak gets Super hit…it will allow other films that are coming to get better deal and as theres in bollywood second half alwasy makes up for bakwas (cant think of other word 🙂 ) first half of the year…so basically m saying about this corporate deals with indian films, eros, reliance etc..

            my reasons for blue
            about blue i have a gut feeling it may work if directed even averagely which wasnt the case luck and kidnap..proper direction good babes, action heroes fighting sharks..and arr music…all can come together with proper direction and i feel this anthony dsouza may be may be the right man as director…we dont need to look far them dhoom 2..akshay can open like hrithik but can be sustained only by average indian directution with proper screenplay…

            but till then idea i agree with ur prediction who m i to argue with the BO expert 😉

            Like

          • ideaunique Says:

            Rooney, this “box office expert” has just gone awfully wrong with his prediction about luck 🙂

            Like

          • ideaunique Says:

            and trying to retain his prestige with one more prediction about LAK – 50 CR NETT from India 😉

            Like

          • mksrooney Says:

            even experts get it wrong somtime idea..lol

            but i thnk u have good bet for 50 for lak 🙂

            Like

          • If it opens at 35 crores or more it should do 60 or more even with decent tending. Kaminey affects its younger audience but not the family segment. But again beyond two weeks it’s probably the latter sustaining such a film anyway. Younger segments by and large catch films early.

            Like

          • mksrooney Says:

            i have a feeling it will open at 40-42…

            Like

  7. My comment from satyam’s review

    [I saw an afternoon show at 4.40 and the theatre was packed. Vast majority stayed back till the credits – not surprised, Aahun Aahun is just such an addictive song…I was not going to leave till I heard it! – But on the box office, I think this will be a run away hit. First week 35-40Cr, finishing 60-65Cr – I’ve factored in Kaminey will dent it in the third week but I see a solid two week performance and the main thing, not a sizeable, chunky drop in the second week. And also think the kind of business this is doing in multiplexes – I shudder to think what will happen when 3 Idiots arrives, because if this is any indication, then a Hirani-Aamir combo in multiplexes will be gigantic. The business LAK is doing banishes certain star centric discussions; this film has a fairly big star but not in Aamir/SRK/Hrithik’s league in multiplexes. But LAK has been packaged incredibly well, timed perfectly and appears to be doing HUGE business in multiplexes matching any film in the past]

    The Ghajini comparison is complicated in that Friday was not Ghajini’s first day. I think quite a few movies will match or come close to Ghajini first weekend (Friday-Sunday] but as Satyam has mentioned, where Ghajini scored above ANY movie before is it cashed in equally in all kinds of centres AND the Monday-Wednesday business was extra-ordinary given the print count. This kind of monster showing is not easy to repeat. It may well be the case on a multiplex vs multiplex showing, LAK is doing better than any film before – again this is a well packaged film so not too surprised given its a 2hour film plus has huge number of shows. But can’t see its level of sustainability reaching the levels of Ghajini or even films like OSO, D2, Krrish or RNBDJ. Still if it reaches 60-65Cr it will be a big hit overall and a welcome one for Saif. Much prefer this movie to stuff like TRRP, TPTM or Race.

    Like

  8. So much for beating Ghajini! LAK’s collections are lagging behind KI’s if this info is to be believed:

    http://boxofficeindia.com/npages.php?page=shownews&articleid=1064&nCat=news

    Now these are probably still excellent numbers for LAK. All the more reason not to get carried away and introduce Ghajini!

    Like

  9. On another note Public Enemies is closing in on 100m. It’s now being called a “sleeper success”. This is great! The film’s budget is supposed to be 100m. That’s another matter!

    Like

  10. I don’t think Aamir’s dislike for awards has much to do with SRK winning for DDLJ. His Rangeela performance was very popular but DDLJ is one of the most popular films ever, and so is SRK’s Raj persona, which started from this film.

    Also, Aamir won Best Actor for Raja Hindustani just for popularity. I am sure there were 10000 better performances that year.

    Like

  11. LAK is headed for an opening north of 40 crores. A huge number and indeed very impressive. The Ghajini comparisions were stupid and dishonest.
    Proves that to some extent Saif can take over from SRK in this genre.
    SRK fans should be feeling a little insecure here.

    Like

    • mksrooney Says:

      hi rajen..
      dont think so i feel mnik will open huge… also every year the opening are getting bigger and bigger…and this i feel had huge jab we met crowd extension so jab we met should get credit ..so imtiaz ali should get credit…

      next one may hear srk with imtiaz ali 🙂 (after ones a director enters a list srk fetches them)

      Like

    • LAK will be a resounding hit, I think it has potential to touch 70Cr if some of these estimates are to be believed

      Like

      • mksrooney Says:

        jay rnbdj touched 80 i remember…and if this one has bigger opening shouldnt it cross 80 atleast or is it that this one doesnt have enough legs to pull thru or is it too bad in single screens?

        Like

        • I doubt it has the single screen support RNBDJ had. It wouldn’t surprise me if it went so high though I think 65-70Cr is more reasonable. Plus I think Kaminey will open BIG.

          Like

  12. Love Aaj Kal’s opening shows the popularity of Deepika than anything else. Period. 🙂

    Like

  13. I think Eros is reporting false numbers to Mojo. In India BOC and BOI report $900K in US which I am sure must have been provided by Eros. Same thing did happen during OSO when Eros claimed a fictional $18,174,637 in the opening weekend which was accepted by Mojo. Does this mean Mojo accepts numbers from the distributors without actually verifying?

    Like

    • that’s an interesting question.. one would think they’d verify..

      to be honest I was really amazed by the 1.2 m number. Using my own suburban theater barometer where I’ve seen countless films and can more or less correlate with the eventual numbers if I had to choose I’d believe the 900k number. Which is still excellent but 1.2 m is phenomenal. When I saw JA at this theater for example I knew something historic was happening in the US. Then again 102 theaters is a high count, higher than most films. Hard to be certain.

      Like

    • Som, I agree. The screen counts are the same on the various sites. So that does not explain the discrepancy. This number is bogus.

      Where did the additional 400 to 600k come from? erc has Friday amount at 240k so if you use that for all three days you get 720k – Saturday is usually higher and Sunday is lower. There would have been a huge spike on Saturday and Sunday to get to Eros’ reported number.

      I read on some forums where it was houseful at some theatres and sparse at others.

      Like

  14. That is right Tyler. BOC reported $260k on Friday. To get $1.2 Million in the weekend, Saturday and Sunday will have to show big jump. Possible yes but why are Eros giving one number to Indian Boxoffice sites and one to Mojo?

    Here is another link which claimed $700K in US.

    http://moviecitynews.com/columnists/klady/2009/090802.html

    Like

    • You guys make a strong case. Now films do show a jump on Sat which I think is the strongest day of the weekend typically. on Sun many smaller theaters like the one I go to have lesser shows though this is possibly made up by those which have more screenings. I do agree that this kind of discrepancy cannot easily be accounted for. Eros are not known for underreporting, much the reverse. But if they were going to overreport eventually why did they give out a lower number earlier? Something fishy here. The performance is outstanding even with the lower number but the higher end one as I said would be phenomenal.

      Like

    • But here’s Variety, the industry standard, also with the 1.24 m number. Would they be just accepting numbers without verification?

      http://www.variety.com/index.asp?layout=b_o_layout&dept=Film

      I don’t know though whether many Indian theaters that do not use computerized ticket sales can really be tracked in any meaningful way. In the interests of fairness though we might have to go with this number. I’d attach an asterisk to it but I’ve felt the same for some other Eros numbers in the past and we’ve still gone along with those.

      Like

    • It’s so annoying. ‘Desis’ cannot do honest box office even overseas. at least an element of doubt is introduced. They’re corrupting things here as well. LOL!

      Like

    • It should be interesting to see what is reported for weekend 2. Since this number is inflated, then the second weekend will be drastically lower. Instead of a 50% drop, we will see more like a 75% drop. They are only hurting the movie by showing it as not sustaining.

      Like

  15. It’s so annoying. ‘Desis’ cannot do honest box office even overseas. at least an element of doubt is introduced. They’re corrupting things here as well. LOL!

    Ha! So true if EROS have really played some games here.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.