the BOmbay report (2016): 08th Jan-14th Jan

Week 2 then, of a Box-Office experiment that attempts to understand Box-Office beyond just the numbers; and hopes to arrive at the less tangible, but perhaps more genuine, indicator of how well-liked and well-received any film is/was.

We are starting only with Mumbai for now. We will be taking into account all the screens in the Mumbai region; that is inclusive of Navi Mumbai, Thane and Kalyan-Dombivali even.

The films will be assigned points based on an algorithm that takes into account parameters such as- a) how many screens did the film open on; b) the capacities of these screens; c) the occupancy in comparison to the capacity; d) daily sustenance/growth/drop in the occupancy; e) change in the number of screens in successive weeks; f) change in capacities; g) occupancy in relation to changed number of days and screens; h) occupancy in relation to newer and existing releases; and so on.

These points, the Audience Interest Index (AII), hope to be an all-encompassing indicator  of buzz, desire to watch translating to actual occupancy and finally acceptability… and that most prestigious of all goals- trending. As this is a new experiment, we may get a true picture only as we go along.

 

Top Ten Films In Mumbai (08^th January 2016 – 14^th January 2016)

10) CHAURANGA (Hindi)

• New Release
• AII Points- 45

the BOmbay report (2016): 01st Jan-07th Jan

I’ve admittedly never been a Box Office kind of guy. While I’ve enjoyed the spirited Box Office debates and arguments looking from the outside in, rarely have I engaged with it as passionately as many members whom I admire and loathe do. Anyway, the idea for this weekly post (at least that’s the plan for now) came by way of a rather random exchange that I had with one of the esteemed members of this blog- Qalandar, an individual I am proud to have as a friend as well.

During his visit to my place during the Ganesh festival in September this past year; we were talking about Bahubali, and he casually remarked how he would like to see it on the big screen again. And I, just as casually, remarked that it was still playing at few cinemas, a long run at the cinemas which he was pleasantly surprised to learn of. That conversation stayed with me. Box Office figures tell you about opening days, first weekends, weekly nett and grosses and so on. But surely, the perception of a film and its acceptance cannot be arrived at only by how much it has made. Yes, the numbers matter… but there must be a meter to gauge a film’s continued ability to attract moviegoers and keep a steady flow coming in of those wanting to see it. In these times when new releases eat up all screen space, if a liked film from the previous weeks has come down to but a few screens, it will naturally have a ceiling on how much it can make with those amount of screens. But if it sustains those screens, and keeps churning out the numbers on the lower end consistently… surely that is a phenomenon in itself that cannot be ignored.