the BOmbay report (2016): 15th Jan–21st Jan

It is week 3 of a Box-Office experiment that attempts to understand Box-Office beyond the numbers, and hopes to arrive at the less tangible, but perhaps more genuine, indicator of how well-liked and well-received any film is/was.

We will be taking into account all the screens in the Mumbai region, inclusive of Navi Mumbai, Thane and Kalyan-Dombivali as well. The films will be assigned points based on an algorithm that takes into account parameters such as- a) how many screens did the film open on; b) the capacities of these screens; c) the occupancy in comparison to the capacity; d) daily sustenance/growth/drop in the occupancy; e) change in the number of screens in successive weeks; f) change in capacities; g) occupancy in relation to changed number of days and screens; h) occupancy in relation to newer and existing releases; and so on.

These points, the Audience Interest Index (AII), encapsulate buzz, desire to watch translating to actual occupancy and finally acceptability… and that most prestigious of all goals- trending.

 

Top Ten Films In Mumbai (15^th January 2016 – 21^st January 2016) 

A staggering 28 films released in Mumbai this week, of which those in the Marathi language numbered the most with 5 releases, while there were 4 releases each in English, Hindi and Tamil. Of the English releases, The Hateful Eight also released on IMAX screens. Wazir, which had released last week, also expanded to IMAX in its second week. Bhojpuri and Telugu had 3 releases a piece.

With 13 films ending their run, the total number of films playing at the cinemas this week was 44! If you count Dilwale Dulhania Le Jayenge which resumed screening at Maratha Mandir this week, that number is 45.

More films did not mean more viewers however. The overall AII for this week is 89.69 compared to last week’s 133.62, a drop of 32.87%. With lesser viewers and an incredible amount of new releases, Wazir still remained the number one choice, even if the number was low. In fact many films operated in the middle range this week, so much so that this week’s 15^th ranked film has earned twice as many AII points than last week’s number 10 film.

Honourable mentions then to the Tamil film Rajini Murugan and the Telugu release Nannaku Prematho as both put up impressive AII numbers despite not making it to the top ten.

Rajini Murugan performed the best of all the Tamil releases with 105 AII points, while the Telugu language Nannaku Prematho did even better with 119 AII points.

the BOmbay report (2016): 08th Jan-14th Jan

Week 2 then, of a Box-Office experiment that attempts to understand Box-Office beyond just the numbers; and hopes to arrive at the less tangible, but perhaps more genuine, indicator of how well-liked and well-received any film is/was.

We are starting only with Mumbai for now. We will be taking into account all the screens in the Mumbai region; that is inclusive of Navi Mumbai, Thane and Kalyan-Dombivali even.

The films will be assigned points based on an algorithm that takes into account parameters such as- a) how many screens did the film open on; b) the capacities of these screens; c) the occupancy in comparison to the capacity; d) daily sustenance/growth/drop in the occupancy; e) change in the number of screens in successive weeks; f) change in capacities; g) occupancy in relation to changed number of days and screens; h) occupancy in relation to newer and existing releases; and so on.

These points, the Audience Interest Index (AII), hope to be an all-encompassing indicator  of buzz, desire to watch translating to actual occupancy and finally acceptability… and that most prestigious of all goals- trending. As this is a new experiment, we may get a true picture only as we go along.

 

Top Ten Films In Mumbai (08^th January 2016 – 14^th January 2016)

10) CHAURANGA (Hindi)

• New Release
• AII Points- 45

Alan Rickman passes away… RIP!

Within three days of David Bowie’s demise! Also at 69! Liked the notes he hit as an actor… a reliably theatre performance but nuanced and full of actorly pauses.

http://www.theguardian.com/film/2016/jan/14/alan-rickman-giant-of-british-film-and-theatre-dies-at-69

Alan Rickman, one of the best-loved and most warmly admired British actors of the past 30 years, has died in London aged 69. His death was confirmed on Thursday by his family who said that he died “surrounded by family and friends”. Rickman had been suffering from cancer.

A star whose arch features and languid diction were recognisable across the generations, Rickman found a fresh legion of fans with his role as Professor Snape in the Harry Potter films. But the actor had been a big-screen staple since first shooting to global acclaim in 1988, when he starred as Hans Gruber, Bruce Willis’s sardonic, dastardly adversary in Die Hard – a part he was offered two days after arriving in Los Angeles, aged 41.

the BOmbay report (2016): 01st Jan-07th Jan

I’ve admittedly never been a Box Office kind of guy. While I’ve enjoyed the spirited Box Office debates and arguments looking from the outside in, rarely have I engaged with it as passionately as many members whom I admire and loathe do. Anyway, the idea for this weekly post (at least that’s the plan for now) came by way of a rather random exchange that I had with one of the esteemed members of this blog- Qalandar, an individual I am proud to have as a friend as well.

During his visit to my place during the Ganesh festival in September this past year; we were talking about Bahubali, and he casually remarked how he would like to see it on the big screen again. And I, just as casually, remarked that it was still playing at few cinemas, a long run at the cinemas which he was pleasantly surprised to learn of. That conversation stayed with me. Box Office figures tell you about opening days, first weekends, weekly nett and grosses and so on. But surely, the perception of a film and its acceptance cannot be arrived at only by how much it has made. Yes, the numbers matter… but there must be a meter to gauge a film’s continued ability to attract moviegoers and keep a steady flow coming in of those wanting to see it. In these times when new releases eat up all screen space, if a liked film from the previous weeks has come down to but a few screens, it will naturally have a ceiling on how much it can make with those amount of screens. But if it sustains those screens, and keeps churning out the numbers on the lower end consistently… surely that is a phenomenon in itself that cannot be ignored.